Shijian Chuxin
Tea Packaging for Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.
The packaging design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, Chishui River and Zunyi red culture as creative elements, and draws a natural, organic and ecological humanistic illustration pattern creation. It embodies the characteristics of the product. Today, when the return to nature is advocated, it is easy to feel the breath of nature.
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Shijian Chuxin by Jun Li
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Tea Packaging by Jun Li
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Jun Li Shijian Chuxin
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Jun Li Tea Packaging
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Shenzhen Qianzhi Empowerment Creative Consulting Co Ltd Brand Logo
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Shijian Chuxin Tea Packaging Press Releases
Press releases for Shijian Chuxin are now accessible in these languages: English.
Shijian Chuxin Tea Packaging Media Articles
Ready for your features: articles on Shijian Chuxin in various languages, including Hindi, Turkish, Arabic (Standard), English, Spanish, Korean, Japanese, Russian, Chinese (Mandarin), Italian, German, French, Portuguese, Indonesian and Dutch.
Unique Properties
The product design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, the Chishui River, and red culture as creative elements to construct a natural and excellent organic ecological humanistic world illustration design. Today, when we advocate returning to nature, let People can easily feel the breath of nature coming to their faces. Through the unique and unique visual language, the personality of the product packaging is established, and it can perfectly echo the brand,
Tags
Simple, modern, illustration
Production Technology
The packaging paper is made of white special special paper and printed with illustrations.The packaging box is printed by laser and hot stamped gold.
Design Challenge
The difficulty of the design of this project lies in how to make the product more suitable for young people. In the end, we solved this problem through different illustration techniques and the use of illustrations, which conformed to the target consumer group and demonstrated the brand's selling point.
Project Duration
The project was launched in July 2020 and completed in October 2020
Operation Flow
The packaging box is simple and easy for consumers to open.The packaging materials and processes are simple and easy to mass produce.
Research
highlight brand personality in the form of Chinese-style illustrations.Graphic design runs through this package.It is separated from the traditional tea packaging design and fits the product positioning of the target group.highlighting everyone's understanding of tea, presenting products that are both novel and full of oriental charm.The design reflects the ecology of the production area and conforms to the target consumer group.
Inspiration
Aim of design through younger and literary design, clearly distinguish it from traditional green tea in the market. Create a natural and excellent illustration design for Guizhou Ecological Tea Garden, Frog, Big Swallow, Tea Picker, etc. The design reflects the ecology of the production area and conforms to the target consumer group. It is separated from the traditional tea packaging design and fits the product positioning of the target group.
Project Overview
Shijian Chuxin Tea Packaging has been a Golden winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Image Credits
For design images and photos please credit Jun Li.
Golden Recognition
Jun Li was recognized with the coveted Golden A' Design Award in 2022, a testament to excellence of their work Shijian Chuxin Tea Packaging.
Jun Li Press Releases
Explore the world of Jun Li through our press releases, designed for media members to use freely and enrich your content. Journalists can access 4 press releases immediately, ready for your use.
Shijian Chuxin: Redefining Tea Packaging with Ecological Illustrations
Award-winning designer Jun Li unveils the Shijian Chuxin tea packaging, a modern and illustrative take on traditional green tea, inspired by the Guizhou Ecological Tea Garden and Chinese culture.
Jun Li Newsroom
Access Jun Li Newsroom to delve into the world of top-tier design and accolades.
