Architecture
Chengdu NBD Centre

Architecture for Chengdu Media Group

Being the first development in this new financial district. To maximise frontage towards the Jinjiang River, the design pushed the twin tower toward the north western corner of the site allowing visual connection to Jiaozi Park. Below ground the design allowed multiple pedestrian connection to the adjacent plots and metro lines. It is divided into 3 distinctive sections, Below Ground, Podium and Main Towers all interconnected by pockets of public realm. A large sunken civic plaza draws visitors to the ground level where multi-level linkages take visitors to retail and cultural attraction.

QUAD studio 2022 Agency Platinum Press Kit № 135986

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Download Press Kit № 135986 Architecture for Chengdu Media Group by QUAD studio to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Chengdu NBD Centre by QUAD studio
Chengdu NBD Centre by QUAD studio

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Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Please check the Image Credits Section for photo acknowledgements.

Architecture by QUAD studio
Architecture by QUAD studio

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. For photo credit information, refer to the Image Credits Section.

QUAD studio Chengdu NBD Centre
QUAD studio Chengdu NBD Centre

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. For attribution details, see the Image Credits Section.

QUAD studio Architecture
QUAD studio Architecture

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Acknowledgements for photographs are in the Image Credits Section.

QUAD studio Design Team Photo
QUAD studio Design Team Photo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Image Credits Section holds all necessary photo accreditation details.

Chengdu Media GroupBrand Logo
Chengdu Media GroupBrand Logo

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. For photo credit information, refer to the Image Credits Section.

QUAD studio Corporate Logo
QUAD studio Corporate Logo

Download 1800 Pixels JPEG Image.

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Design Newswire
Chengdu NBD Centre Architecture Press Releases

Press releases for Chengdu NBD Centre are now accessible in these languages: English.


Press Kit
Chengdu NBD Centre Architecture Media Articles

Access our collection of Chengdu NBD Centre articles, ready for use and offered in languages: Spanish, Turkish, Chinese (Mandarin), Hindi, Arabic (Standard), Korean, Indonesian, Japanese, Russian, Italian, German, French, Portuguese, Dutch and English.


Unique Properties

Located close to Jiaozi Park, Guixi Ecological Park and the Jinjiang River, the Chengdu NBD Centre it is one of the first of many iconic projects in the Jiaozi Park business district and an important fulcrum of a world park like business district in Chengdu. As an extension of the park into the development, our goal was to create a new Cultural Icon for Chengdu and a place of destination with a green low carbon public realm for the city.

Tags

Chengdu, NBD Centre, Smart City, LED Facade, breathing facade

Production Technology

Together with world class environmental consultant Atelier 10, we devised a breathing façade to maximize natural ventilation for most of the year as well as exploring way to achieve PRC 3 Star Green Building. With grey water collection and multi-level green roof system. Apart from being a fully breathing façade, we explored ways of creating developable surfaces to minimise curve glazing and an elegant way to integrate media LED into the façade.

Project Duration

Location: Chengdu, Sichuan Province China

Operation Flow

The NBD centre is divided into 3 distinctive sections, Below Ground, Podium and Main Towers all interconnected by pockets of public realm. The below ground retail connects the underground connections and metro lines into the development. A large sunken civic plaza draws visitors to the ground level where multi-level linkages take visitors to retail and cultural attraction within the podium levels. The main towers are designed house various types of digital media and cultural offices, digital art gallery and exhibition centres.

Inspiration

Chengdu like other first tier cities in China is congested with vehicular traffic. During the inception of this competition, the site was still a virgin land with metro line 6 and 9 under planning stage. Here is an opportunity respond to this congestion by looking into way of reducing above ground traffic. It was imperative at the design stage to seamlessly connect to the adjacent stations resulting to a fully integrated Transport Orientated Development (TOD).

Image Credits

SAN and QUAD

Project Overview

Chengdu NBD Centre Architecture has been a Platinum winner in the Architecture, Building and Structure Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.

QUAD studio Design Team Photo Award Logo
Platinum Recognition

QUAD studio was recognized with the coveted Platinum A' Design Award in 2022, a testament to excellence of their work Chengdu NBD Centre Architecture.

DesignPRWire
QUAD studio Press Releases

Numerous press releases on QUAD studio and their achievements are at your disposal, inviting press members to use them freely in their coverage. For immediate journalistic use: 4 press releases are available right now.


Chengdu NBD Centre: A New Icon for Chengdu's Business District

QUAD studio's Chengdu NBD Centre Redefines Urban Architecture


QUAD studio Design Team Photo
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