KGI Bank
Website Redesign for frog Singapore
The team wanted to reimagine what a complex banking site should feel like for the customer. With the site showcasing information about four different subsidiaries in one, the team focused on not just providing easy information but to also truly connect with customers with every interaction. To achieve this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
Download Press Kit № 136784
Download Press Kit № 136784 Website Redesign for frog Singapore by frog Singapore to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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KGI Bank by frog Singapore
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Website Redesign by frog Singapore
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frog Singapore KGI Bank
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frog Singapore Website Redesign
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frog SingaporeBrand Logo
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KGI Bank Website Redesign Press Releases
Explore press materials for KGI Bank, available in languages such as English.
KGI Bank Website Redesign Media Articles
Access our collection of KGI Bank articles, ready for use and offered in languages: Chinese (Mandarin), Dutch, Spanish, English, Turkish, Arabic (Standard), Hindi, Italian, German, French, Portuguese, Korean, Indonesian, Japanese and Russian.
Unique Properties
The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
Tags
User Experience, User Interface Design, Design System, Website, Responsive
Production Technology
The user interface of this website was designed in Figma.
Design Challenge
Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
Project Duration
The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
Operation Flow
Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
Research
Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
Inspiration
Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
Image Credits
frog Singapore, 2022
Project Overview
KGI Bank Website Redesign has been a Iron winner in the Website and Web Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
frog Singapore was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work KGI Bank Website Redesign.
frog Singapore Press Releases
Media members, dive into our press releases on frog Singapore's work, ready for you to use and enhance your journalistic content. Unlock 1 press releases now, directly accessible to journalists.
Revolutionizing the Banking Experience: KGI Bank Unveils Redesigned Website by frog Singapore
KGI Bank partners with frog Singapore to launch a revolutionary website redesign, offering a seamless and emotionally engaging banking experience for users worldwide.
frog Singapore Newsroom
Explore frog Singapore Newsroom to uncover award-winning design projects and more.
