SberPay

Payment Application for Sber

The developed design allows the buyer to useful, affordably and secure pay for purchases through the SberBank Online application. The visual language of SberPay is simple and easy to understand. Basic communication is based on typography and familiar elements of the digital interface. The design has a unique visual language and at the same time complies with the bank's global guidelines, as well as is functional and provides the convenient user experience with cashless payments.

Download Press Kit № 137184

Download Press Kit № 137184 Payment Application for Sber by Liubov Maximenkova to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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SberPay by Liubov Maximenkova

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Payment Application by Liubov Maximenkova

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Liubov Maximenkova SberPay

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Liubov Maximenkova Payment Application

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SberBrand Logo

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SberPay Payment Application Press Releases

For SberPay, we offer press releases in multiple languages, including: English.

SberPay Payment Application Media Articles

We provide articles ready for publication on SberPay, offered in several languages: Hindi, Turkish, Arabic (Standard), Spanish, English, Italian, German, French, Portuguese, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin) and Dutch.

Unique Properties

Convenience - the buyer can see card balance before payment. Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners. Service - creation of a personal Internet acquiring account. Availability - all SberBank Online users can pay with SberPay. The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.

Tags

innovation, payments, pay, acquiring, internetacquiring

Production Technology

The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.

Design Challenge

It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank. As a result, a unique visual language was developed and the task of brand development was solved.

Project Duration

The development of the project began in June 2021 and was completed in early September 2021 in Moscow.

Operation Flow

One-time purchase. All payment channels are available. It is possible to use one-factor or two-factor payments. Recurrent payment. Subscription for regular debiting. It is possible to set up a trial period. Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.

Research

Research Objective. Test the relevance of SberPay by push or SMS in an online store. Research method. Remote survey, a click map. Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year. Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone. The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.

Inspiration

The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.

Project Overview

SberPay Payment Application has been a Silver winner in the Mobile Technologies, Applications and Software Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Liubov Maximenkova.

Silver Recognition

Liubov Maximenkova was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work SberPay Payment Application.

Liubov Maximenkova Press Releases

Explore the world of Liubov Maximenkova through our press releases, designed for media members to use freely and enrich your content. For immediate journalistic use: 4 press releases are available right now.

SberPay Revolutionizes Payment Experience with New Mobile Application

SberPay, a revolutionary payment application, is set to transform the way users make purchases, offering convenience, security, and ease of use.

Liubov Maximenkova Newsroom

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