Digital Human
Live Broadcasting Platform for Baidu Online Network Technology. Beijing
Digital human live platform has created a new scheme for online live sales, which facilitates the digital transformation of the whole industry, and accelerates the development and commercial realization. And it conforms to the multidimensional integration of the global economy, markets, and commodities. As a permanent digital asset of an enterprise, digital human live will connect brands with consumers, and provides new growth space for brand efficiency, then truly making live marketing of this brand sustainable and durable.
Download Press Kit № 146899
Download Press Kit № 146899 Live Broadcasting Platform for Baidu Online Network Technology. Beijing by Baidu Online Network Technology. Beijing to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Digital Human by Baidu Online Network Technology Beijing
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Live Broadcasting Platform by Baidu Online Network Technology Beijing
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Baidu Online Network Technology Beijing Digital Human
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Baidu Online Network Technology Beijing Live Broadcasting Platform
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Baidu Online Network Technology BeijingBrand Logo
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Digital Human Live Broadcasting Platform Press Releases
Press releases for Digital Human are now accessible in these languages: English.
Digital Human Live Broadcasting Platform Media Articles
Access our collection of Digital Human articles, ready for use and offered in languages: English, Italian, German, French, Portuguese, Dutch, Turkish, Arabic (Standard), Spanish, Hindi, Korean, Indonesian, Japanese, Russian and Chinese (Mandarin).
Unique Properties
This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness.
Tags
Live broadcast platform, AI anchors, Automatic live
Production Technology
Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency.
Design Challenge
Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension.
Project Duration
Live on Baidu App in December 2022
Operation Flow
According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience.
Research
With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions.
Inspiration
The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry.
Project Overview
Digital Human Live Broadcasting Platform has been a Silver winner in the Mobile Technologies, Applications and Software Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Baidu Online Network Technology. Beijing.
Silver Recognition
Baidu Online Network Technology. Beijing was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Digital Human Live Broadcasting Platform.
Baidu Online Network Technology. Beijing Press Releases
For journalists seeking engaging content: Explore our press releases featuring Baidu Online Network Technology. Beijing's work, freely available for incorporation into your stories. Unlock 6 press releases now, directly accessible to journalists.
Digital Human: Revolutionizing Live Broadcasting with AI Technology
Baidu Online Network Technology. Beijing Introduces Groundbreaking Live Broadcasting Platform
Baidu Online Network Technology. Beijing Newsroom
Access Baidu Online Network Technology. Beijing Newsroom for exclusive insights into distinguished design and laureled projects.
