Brand Identity
Buddy Workwear

Brand Identity for Buddy Workwear Manufaktur

The new design of the Buddy Workwear Manufacture brand creates a fresh, clear appearance. The dark blue presents as the core color the products, letting the colors and photos work. The light blue is the accent and at the same time highlight color of the design. Both colors harmonies around the products, they complement each other like buddies. The new brand name is the core of the new identity: Buddy expresses the new attitude just by reading it. In the design and wording, buddy comes to life: clear, striking colors and straight typography.

Pilotfisch GmbH & Co. KG 2022 Agency Silver Press Kit № 140102

Download Press Kit № 140102

Download Press Kit № 140102 Brand Identity for Buddy Workwear Manufaktur by Pilotfisch GmbH & Co. KG to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Buddy by Pilotfisch GmbH  amp  Co  KG
Buddy by Pilotfisch GmbH amp Co KG

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Consult the Image Credits Section for information on photo credits.

Brand Identity by Pilotfisch GmbH  amp  Co  KG
Brand Identity by Pilotfisch GmbH amp Co KG

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Image attributions can be found in the Image Credits Section.

Pilotfisch GmbH  amp  Co  KG Buddy
Pilotfisch GmbH amp Co KG Buddy

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Please check the Image Credits Section for photo acknowledgements.

Pilotfisch GmbH  amp  Co  KG Brand Identity
Pilotfisch GmbH amp Co KG Brand Identity

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Please check the Image Credits Section for photo acknowledgements.

Buddy Workwear ManufakturBrand Logo
Buddy Workwear ManufakturBrand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Consult the Image Credits Section for information on photo credits.

Pilotfisch GmbH  amp  Co  KG Corporate Logo
Pilotfisch GmbH amp Co KG Corporate Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Details on photo contributions are located in the Image Credits Section.

Design Newswire
Buddy Workwear Brand Identity Press Releases

Availability alert: Press releases for Buddy Workwear in languages including English.


Press Kit
Buddy Workwear Brand Identity Media Articles

Ready for your features: articles on Buddy Workwear in various languages, including Arabic (Standard), Dutch, Italian, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Hindi, German, French, Portuguese, Turkish, English and Spanish.


Unique Properties

The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.

Tags

buddy, workwear, sustainability, identity, brand, manufacture, Germany

Production Technology

Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding

Design Challenge

First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.

Project Duration

The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.

Operation Flow

The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.

Research

To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.

Inspiration

Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.

Image Credits

Photography: Fotografie Witte Wattendorff GmbH, Münster

Project Overview

Buddy Workwear Brand Identity has been a Silver winner in the Advertising, Marketing and Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

 Award Logo
Silver Recognition

Pilotfisch GmbH & Co. KG was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Buddy Workwear Brand Identity.

DesignPRWire
Pilotfisch GmbH & Co. KG Press Releases

Attention press members and journalists: We offer a collection of press releases on Pilotfisch GmbH & Co. KG and their notable work, available for your unrestricted use. 1 press releases are now available for immediate access by journalists.


Buddy Workwear Unveils New Sustainable Brand Identity

Pilotfisch GmbH & Co. KG introduces Buddy Workwear, a sustainable brand identity for bud-Bruns-Debray


Newsroom
Pilotfisch GmbH & Co. KG Newsroom

Unlock a treasure trove of award-winning designs by accessing Pilotfisch GmbH & Co. KG Newsroom.

You are currently viewing Media Showcase № 140102. Visit Pilotfisch GmbH & Co. KG's newsroom to access their celebrated portfolio, high-resolution media, insightful interviews, and extensive links. Currently viewing: Press Kit / Media Showcase 140102 for Buddy Workwear. For extended content, visit Newsroom 330467.

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