Brand Identity for Buddy Workwear Manufaktur
The new design of the Buddy Workwear Manufacture brand creates a fresh, clear appearance. The dark blue presents as the core color the products, letting the colors and photos work. The light blue is the accent and at the same time highlight color of the design. Both colors harmonies around the products, they complement each other like buddies. The new brand name is the core of the new identity: Buddy expresses the new attitude just by reading it. In the design and wording, buddy comes to life: clear, striking colors and straight typography.
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Download Press Kit № 140102 Brand Identity for Buddy Workwear Manufaktur by Pilotfisch GmbH & Co. KG to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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For Buddy Workwear, we offer press releases in multiple languages, including: English.
Explore our ready-to-use articles on Buddy Workwear, available in multiple languages: Dutch, Turkish, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Hindi, Italian, Arabic (Standard), English, Spanish, German, French and Portuguese, for your feature stories.
The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
buddy, workwear, sustainability, identity, brand, manufacture, Germany
Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Photography: Fotografie Witte Wattendorff GmbH, Münster
Buddy Workwear Brand Identity has been a Silver winner in the Advertising, Marketing and Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Pilotfisch GmbH & Co. KG was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Buddy Workwear Brand Identity.
Explore the world of Pilotfisch GmbH & Co. KG through our press releases, designed for media members to use freely and enrich your content. For immediate journalistic use: 1 press releases are available right now.
Pilotfisch GmbH & Co. KG introduces Buddy Workwear, a sustainable brand identity for bud-Bruns-Debray
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