Rockstar Spotlight Studios by PepsiCo Design and Innovation innovative brand experience

Rockstar Spotlight Studios

Brand Experience for PepsiCo Design and Innovation

As a part of The Big Game weekend, Rockstar unveiled a new brand experience, the Rockstar Spotlight Studios, and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA, and introduce them to the new Rockstar Unplugged flavors. The Brand Experience Design Team collaborated with the PepsiCo Music and Culture Team to create a state of the art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange, and inspire.

PepsiCo Design and Innovation 2023 Agency Silver Press Kit № 149747

Download Press Kit № 149747

Download Press Kit № 149747 Brand Experience for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Rockstar Spotlight Studios by PepsiCo Design and Innovation

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Brand Experience by PepsiCo Design and Innovation

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With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Photo credits are listed in the Image Credits Section.

PepsiCo Design and Innovation Rockstar Spotlight Studios

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Please check the Image Credits Section for photo acknowledgements.

PepsiCo Design and Innovation Brand Experience

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. To identify photo contributors, visit the Image Credits Section.

Rockstar Spotlight Studios Brand Experience Press Releases

Discover our press releases for Rockstar Spotlight Studios available in the following languages: English.

Rockstar Spotlight Studios Brand Experience Media Articles

Our articles on Rockstar Spotlight Studios, prepared for immediate use, are offered in several languages, including Dutch, Korean, French, Chinese (Mandarin), Italian, Hindi, Arabic (Standard), Japanese, Russian, German, Portuguese, Turkish, Indonesian, Spanish and English.

Unique Properties

As a part of The Big Game weekend, Rockstar® unveiled a new brand experience, the Rockstar Spotlight Studios and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA and introduce them to the new Rockstar Unplugged® flavors. The Brand Experience Design Team collaborated with the PepsiCo Music & Culture Team to create a state-of-the-art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange and inspire.

Inspiration

The Design team designed and developed every detail of the Rockstar Spotlight Studios and Unplugged Mood Booth Structure, from top to bottom. To create the Rockstar Truck, we translated the new iconic Rockstar brand identity into an elegant 3D exploration that embeds the brand shapes, colors, and finishes into the recording truck elements themselves, such as acoustic foam panels, fixtures, upholstery, and extruded logo panels.

Project Overview

Rockstar Spotlight Studios Brand Experience has been a Silver winner in the Advertising, Marketing and Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Silver Recognition

PepsiCo Design and Innovation was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Rockstar Spotlight Studios Brand Experience .

PepsiCo Design and Innovation Press Releases

Numerous press releases on PepsiCo Design and Innovation and their achievements are at your disposal, inviting press members to use them freely in their coverage. Press members can now immediately access 50 press releases.

Introducing Rockstar Spotlight Studios: A Brand Experience by PepsiCo Design & Innovation

PepsiCo Design & Innovation Unveils Rockstar Spotlight Studios and Unplugged Mood Booth

PepsiCo Design and Innovation Newsroom

Discover outstanding design and award-winning initiatives in the PepsiCo Design and Innovation Newsroom.

You are currently viewing Media Showcase № 149747. Navigate PepsiCo Design and Innovation's newsroom for a curated selection of their award-winning work, enriched with high-quality media and valuable insights. You are now viewing Press Kit / Media Showcase 149747 on Rockstar Spotlight Studios. For more details, access Newsroom 133313.