Kellipops
Packaging for VIAP
Indulgence. Desire. Chocolate all the way. Imagine Charlie and the chocolate factory. What would a day there look like? The chocolate candies would pop out of their shell and with incredible intensity, they would dance around you, calling you to dance with them and make them yours. First, designers saw them through their imagination and they heard them explode. They looked at them through their shells and they spoke to the soul. Then they designed them. With their sound, their anatomy, the elements of rain, and the intense colors that shout out the endless desire for them.
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Kellipops by Antonia Skaraki
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Packaging by Antonia Skaraki
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Antonia Skaraki Kellipops
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Antonia Skaraki Packaging
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Antonia Skaraki Design Team Photo
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VIAPBrand Logo
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Antonia Skaraki Interview
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Kellipops Packaging Press Releases
For Kellipops, we offer press releases in multiple languages, including: English.
Kellipops Packaging Media Articles
Explore our ready-to-use articles on Kellipops, available in multiple languages: English, Spanish, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Hindi, Italian, German, French, Turkish, Arabic (Standard), Portuguese and Dutch, for your feature stories.
Unique Properties
The logo uses typography inspired by the ‘60s with a round and bold font. The design is inspired by pop-art using bright contrasting colours. The giant product exhibiting the variant, is placed centrally bearing a transparent section for visibility inside the bag. The product in the centre is bisected and treated as a demo illustration in a glimpse of the inner world of the candy-coated ball. The background consists of each variant’s products forming a pattern related to a ‘60s polka dot array.
Tags
Rebranding, packaging design, snack, chocolate snack
Production Technology
Plastic Doypack
Project Duration
The project started in October 2021 in Athens and finished in December 2021 in Athens, and was placed in local stores, markets and kiosks in Greece in late January 2022.
Inspiration
The name ‘kellipops’ derives from the greek word ‘keliphos’ meaning ‘shell’ – signifying the chocolate coating and ‘pop’ which is a fun word defining the mood, excitement, sound of crunch, that pleasant surprise on the tongue. It also signifies a pack which pops out when you see it. The idea was to use a combination of colours, shiny surfaces and bold letters, to convey a happy composition and a wonderful mess of the joy of life. A friendly world where nothing is sharp or complicated but innocent, round and nostalgic. Like a Ferris wheel on an amusement ride of taste.
Project Overview
Kellipops Packaging has been a Iron winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Antonia Skaraki.
Iron Recognition
Antonia Skaraki was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Kellipops Packaging.
Antonia Skaraki Press Releases
Access a rich repository of press releases on Antonia Skaraki, offered to press and media professionals for unrestricted use in their stories. Unlock 23 press releases now, directly accessible to journalists.
Kellipops: A Deliciously Fun Packaging Design by Antonia Skaraki
Antonia Skaraki unveils Kellipops, a vibrant and playful packaging design inspired by the joy of life and the excitement of taste.
Antonia Skaraki Newsroom
Step into Antonia Skaraki Newsroom for a showcase of exemplary design and recognized projects.
