Noble 16 Zhenxuan
Packaging for GUINIANG LIQOUR CO., LIMITED
This packaging for Premium Liquor of Noble 16 Generations of Heritage achieves blending of Chinese and western liquor cultures via rigorous technologies and element selection so as to convey the blended methods of the product. The introduction of the flavor wheel, together with the classy materials, provides multisensory interaction for users, which enables the product to boast a texture of light luxury and helps to form a special premium liquor symbol with the collection value elevated.
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Noble 16 Zhenxuan by Jingdezhen Jiushan Cultural and Creative Co Ltd Guiniang Liqour Co Ltd
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Packaging by Jingdezhen Jiushan Cultural and Creative Co Ltd Guiniang Liqour Co Ltd
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Jingdezhen Jiushan Cultural and Creative Co Ltd Guiniang Liqour Co Ltd Noble 16 Zhenxuan
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Jingdezhen Jiushan Cultural and Creative Co Ltd Guiniang Liqour Co Ltd Packaging
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GUINIANG LIQOUR CO LIMITEDBrand Logo
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Noble 16 Zhenxuan Packaging Press Releases
Availability alert: Press releases for Noble 16 Zhenxuan in languages including English.
Noble 16 Zhenxuan Packaging Media Articles
Utilize our prepared articles to feature Noble 16 Zhenxuan, available in the languages: English, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Hindi, Spanish, Turkish, Arabic (Standard), Italian, German, French, Portuguese and Dutch.
Unique Properties
This premium liquor packaging aims to convey the blended methods of the East and the West contained in the product to users via the international and modern design. The design team utilized classy materials and technologies to perfectly integrate traditional Chinese Baijiu culture and fashionable western elements, thereby providing a multisensory experience for users. Such a design enables the packaging to boast a smooth texture with a sense of light luxury and a high collection value.
Tags
Liquor, wine, package design
Production Technology
The black-glazed ceramic body brings about a strong sense of time precipitation. The lines carved through the western relief technology strengthen the modernity of the product, forming a sharp contrast to the historical sense of the body. The golden and dark patterned paper applied in the label offers users a classy visual and tactile experience. The outer painted wooden box adopts leather-like mounting supplemented with the gold stamping process to elevate the collection value of the product.
Design Challenge
Considering the product positioning, the packaging needs to create a recognizable cultural symbol to ensure the product can be accepted by both local users and western consumers. Refining traditional Baijiu culture and controlling western mixology presented, the designer team made a compromise between Chinese and western liquor culture to realize perfect blending of different culture, interpret the blended methods contained in the product and create an exclusive symbol of this premium liquor.
Project Duration
The project began in Jingdezhen City in December 2021 and was completed in Jingdezhen City in February 2022.
Operation Flow
The round and smooth black-glazed ceramic body combined with the flowing and abstract reliefs and lines on its surface gives a more layered experience of grip and touch. The pattern on the bottleneck draws inspiration from Chinese composite flowers and western scroll grass, visually conveying charm of the product blending Chinese and western cultures. Via rigorous information layout and color contrast, the classy label increases fun of reading for users.
Research
The black and gold color matching paired with the golden liquor label visually presents the quality of the product, helping to gain user trust. The inside page of the outer painted box introduces the concept of the flavor wheel that is from the flavor structure of the West, which achieves visual flavor description. In this way, a design idea of professionalism and rigour is reflected so that the product can be well accepted by users.
Inspiration
The packaging follows the classic bottle shape of Baijiu to continue the product identity and show the charm of the East and a sense of time precipitation, arousing a spiritual resonance with local consumers. Designed based on fashionable western mixology, the flowing lines and reliefs lead to a vigorous modernity to satisfy the taste of western users. The design team well blended two cultures in sharp contrast to convey a harmonious beauty, helping to form an exclusive symbol of this product.
Project Overview
Noble 16 Zhenxuan Packaging has been a Bronze winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Jingdezhen Jiushan Cultural and Creative Co., Ltd. Guiniang Liqour Co., Ltd.
Bronze Recognition
Jingdezhen Jiushan Cultural and Creative Co., Ltd. Guiniang Liqour Co., Ltd was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Noble 16 Zhenxuan Packaging.
Jingdezhen Jiushan Cultural and Creative Co., Ltd. Guiniang Liqour Co., Ltd Press Releases
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Introducing Noble 16 Zhenxuan: A Fusion of East and West in Premium Liquor Packaging
Jingdezhen Jiushan Cultural and Creative Co., Ltd. Guiniang Liqour Co., Ltd Unveils Exquisite Packaging Blending Chinese and Western Cultures
Jingdezhen Jiushan Cultural and Creative Co., Ltd. Guiniang Liqour Co., Ltd Newsroom
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