Italian Capital of Culture
Logo And Launch Campaign for Municipalities of Brescia and Bergamo
One logo shared by two different cities (Bergamo and Brescia, united as year 2023 Italian Capital of Culture) inspired to the pop culture and designed to evolve during time. The whole geometry is based on bending of linear elements with constant thickness, inspired by the construction rods for which the two cities are well known, with the aim of overturning a stereotype of industrial cities and celebrate their resiliance during the first covid-19 surge. The iconic red element not only is a 3 and a B at the same time, but also can acquire different meanings and shapes in different contexts.
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Italian Capital of Culture 2023 by akomi
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Logo And Launch Campaign by akomi
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Italian Capital of Culture Logo And Launch Campaign Press Releases
Explore press materials for Italian Capital of Culture, available in languages such as English.
Italian Capital of Culture Logo And Launch Campaign Translations
Offering a diversity of language options for Italian Capital of Culture translations: Logo and Launch Campaign EN, Il Logo E La Campagna Di Lancio IT, Logo En Bekendstellingsveldtog AF, Logoja Dhe Fushata E Nisjes SQ, አርማ እና የማስጀመሪያ ዘመቻ AM, الشعار وحملة الإطلاق AR, Լոգոն և Մեկնարկային Արշավը HY, Logo Və Lansman Kampaniyası AZ, Logotipoa Eta Abiarazte Kanpaina EU, Лагатып І Стартавая Кампанія BE, লোগো এবং লঞ্চ ক্যাম্পেইন BN, Logo I Lansiranje Kampanje BS, Логото И Кампанията За Стартиране BG, လိုဂိုနှင့် ကမ်ပိန်း MY, El Logotip I La Campanya De Llançament CA, Logo Ug Kampanya Sa Paglusad CEB, Logo Ndi Kampeni Yoyambitsa NY, 標誌和啟動活動 ZY, 徽标和启动活动 ZH, Logò È A Campagna Di Lanciamentu CO, Logo I Lansiranje Kampanja HR, Logo A Spouštěcí Kampaň CS, Logo Og Lanceringskampagne DA, Logo En Lanceringscampagne NL, Emblemo Kaj Lanĉa Kampanjo EO, Logo Ja Käivitamiskampaania ET, Logo Ja Julkaisukampanja FI, Le Logo Et La Campagne De Lancement FR, An Iomairt Suaicheantas Agus Cur Air Bhog GD, Logotipo E Campaña De Lanzamento GL, ლოგო და გაშვების კამპანია KA, Logo Und Launch-Kampagne DE, Η Καμπάνια Λογότυπου Και Εκκίνησης EL, લોગો અને લોન્ચ ઝુંબેશ GU, Logo Ak Kanpay Lansman HT, Tambari Da Yakin Ƙaddamarwa HA, ʻo Ka Logo A Me Ka Hoʻolaha Hoʻolaha HAW, לוגו ומסע השקה HE, लोगो और लॉन्च अभियान HI, Logo Thiab Launch Campaign HMN, Logó És Indító Kampány HU, Lógó Og Kynningarherferð IS, Logo Na Mkpọsa Mmalite IG, Logo Dan Kampanye Peluncuran ID, Feachtas Lógó Agus Seolta GA, ロゴとローンチキャンペーン JA, Logo Lan Kampanye Peluncuran JV, ಲೋಗೋ ಮತ್ತು ಲಾಂಚ್ ಅಭಿಯಾನವು KN, Логотип Және Іске Қосу Науқаны KK, ស្លាកសញ្ញា និងយុទ្ធនាការចាប់ផ្តើម KM, Ikirango No Gutangiza Ubukangurambaga RW, 로고 및 출시 캠페인은 KO, Kampanyaya Logo Û Destpêkirinê KU, Логотип Жана Ишке Киргизүү Кампаниясы KY, ໂລໂກ້ແລະການເປີດຕົວແຄມເປນ LO, Logo Expeditionis Et Launchum LA, Logotips Un Palaišanas Kampaņa LV, Logotipas Ir Paleidimo Kampanija LT, Logo A Startkampagne LB, Логото И Кампањата За Лансирање MK, Fanentanana Logo Sy Fandefasana MG, Logo Dan Kempen Pelancaran MS, ലോഗോയും ലോഞ്ച് കാമ്പെയ്നും ML, Logo U Tnedija Kampanja MT, Ko Te Waitohu Me Te Whakatairanga Whakarewa MI, लोगो आणि लॉन्च मोहीम MR, Лого Болон Нээлтийн Кампанит Ажил MN, लोगो र सुरुवात अभियान NE, Logo Og Lanseringskampanje NO, ଲୋଗୋ ଏବଂ ଲଞ୍ଚ ଅଭିଯାନ OR, لوګو او لانچ کمپاین PS, کمپین لوگو و راه اندازی FA, Logo I Kampania Startowa PL, O Logotipo E A Campanha De Lançamento PT, ਲੋਗੋ ਅਤੇ ਲਾਂਚ ਮੁਹਿੰਮ PA, Logo-Ul Și Campania De Lansare RO, Логотип И Запуск Кампании RU, Logo Ma Faalauiloa Faalauiloa SM, Лого И Кампања За Лансирање SR, Logo Uye Kutanga Mushandirapamwe SN, لوگو ۽ لانچ مهم SD, ලාංඡනය සහ දියත් කිරීමේ ව්යාපාරය SI, Logo A Spúšťacia Kampaň SK, Logotip In Zagonska Kampanja SL, Logo Iyo Ololaha Bilawga Ah SO, Logo Le Letšolo La Ho Qala ST, El Logotipo Y La Campaña De Lanzamiento ES, Logo Sareng Kampanye Peluncuran SU, Nembo Na Kampeni Ya Uzinduzi SW, Logotyp Och Lanseringskampanj SV, Logo At Launch Campaign TL, Логотип Ва Маъракаи Оғозёбӣ TG, லோகோ மற்றும் வெளியீட்டு பிரச்சாரம் TA, Логотип Һәм Җибәрү Кампаниясе TT, లోగో మరియు లాంచ్ ప్రచారం TE, โลโก้และแคมเปญเปิดตัว TH, Logo Ve Lansman Kampanyası TR, Logo We Başlangyç Kampaniýasy TK, Логотип І Запуск Кампанії UK, لوگو اور لانچ مہم UR, Logo ۋە قويۇپ بېرىش پائالىيىتى UG, Logotip Va Ishga Tushirish Kampaniyasi UZ, Logo Và Chiến Dịch Ra Mắt VI, Logo Ac Ymgyrch Lansio CY, Logo En Lansearring Kampanje FY, Uphawu Kunye Nephulo Lokusungula XH, לאָגאָ און קאַטער קאַמפּיין YI, Logo Ati Ipolongo Ifilọlẹ YO, Ilogo Kanye Nomkhankaso Wokwethula ZU, to suit your project's needs.
Italian Capital of Culture Logo And Launch Campaign Media Articles
For immediate use: Italian Capital of Culture articles, available in languages such as Hindi, Dutch, Chinese (Mandarin), Spanish, Indonesian, Japanese, Italian, German, French, Portuguese, Korean, Russian, Turkish, Arabic (Standard) and English, to enrich your content.
Unique Properties
The logo has been chosen by the Municipalities of Bergamo and Brescia to represent the two cities, that together will become Italian Capital of Culture in the year 2023. The design idea is based on the identification of a simple and linear element, whose versatility allows it to acquire different meanings and to complete different shapes from time to time. The logo is designed to evolve in time and being used even when 2023 year will be over.
Tags
graphics, branding, logo design, advertising, cultural projects, Italian capital of culture, events, Brescia, Bergamo
Production Technology
Thanks to its design the logo can be embossed, perforated, cut, embroided and obviously printed with any tecnique on any kind of support, as it's required to a mass event logo with a very wide spreading. There are no physical or digital limits to its coherent reproduction and recognizability, from black and white printing to digital video animation.
Design Challenge
The hardest challenge was to design a logo in which both Bergamo and Brescia could identify themselves, as they are two cities very similar to each other but also known for their rivality. A public call was open from the two Municipalities to all the professionals, who have been asked to produce a huge amount of work in a short time. The logo has been chosen from more than 50 proposals by the jury chaired by Antonio Romano (Inarea), one of the most appreciated professional in visual identity.
Project Duration
The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
Operation Flow
The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events. The most recognizable sign of the logo (the red 3/B element) is designed to survive after year 2023 will be over and to be completed with different shapes in different contexts. It's a versatile and anthropomorphic sign that generates empathy and can play different roles.
Research
As two different cities were about to become together a jointed Italian Capital of Culture, the first choice has been to avoid any cultural symbol of one of the two cities. Only the colors are inspired by the two municipal coats of arms: blue and red for Brescia, yellow and red for Bergamo. The design team has been looking for some kind of "pop" logo, taking inspiration from big international sport events, as we believe that Culture has to overcome any barrier and become everyone's patrimony.
Inspiration
The whole geometric construction is based on the curvature of linear elements of constant thickness, inspired by the building rods (strong and resilient, they bend but they do not break, as Bergamo and Brescia did during the very first Covid wave) for which the cities are well known. The objective was to overcome the stereotypes of industrial cities and prove that Bergamo and Brescia have a lot to say when it comes to culture.
Project Overview
Italian Capital of Culture Logo And Launch Campaign has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit akomi.
Silver Recognition
akomi was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Italian Capital of Culture Logo And Launch Campaign.
akomi Press Releases
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Italian Capital of Culture Logo Unveiled by akomi
akomi introduces the logo and launch campaign for the Italian Capital of Culture, a joint project of Bergamo and Brescia, set to be celebrated in 2023.
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