Ancora
Brand Identity for Harajuku Design Inc.
Ancora is a brand store that sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.
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Download Press Kit № 146124 Brand Identity for Harajuku Design Inc. by Keiichiro Yanagi to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Ancora by Keiichiro Yanagi
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Brand Identity by Keiichiro Yanagi
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Keiichiro Yanagi Ancora
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Keiichiro Yanagi Brand Identity
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Harajuku Design Inc Brand Logo
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Ancora Brand Identity Press Releases
Press releases for Ancora are now accessible in these languages: English.
Ancora Brand Identity Translations
Delighted to offer translations for Ancora projects in a variety of languages: Handelsmerkidentiteit AF, Identiteti I Markës SQ, የምርት መለያ AM, هوية العلامة التجارية AR, Ապրանքանիշի Ինքնությունը HY, Brend Şəxsiyyəti AZ, Marka-Identitatea EU, Ідэнтычнасць Брэнда BE, ব্র্যান্ড আইডেন্টিটি BN, Identitet Brenda BS, Идентичността На Марката BG, အမှတ်တံဆိပ်အထောက်အထား MY, La Identitat De Marca CA, Ang Identidad Sa Tatak CEB, Chizindikiro Cha Mtundu NY, 品牌識別 ZY, 品牌标识 ZH, Identità Di Marca CO, Identitet Marke HR, Identita Značky CS, Brandidentitet DA, Merkidentiteit NL, Marka Identeco EO, Brändi Identiteet ET, Brändi-Identiteetti FI, L'identité De La Marque FR, An Dearbh-Aithne Branda GD, A Identidade Da Marca GL, ბრენდის იდენტურობა KA, Markenidentität DE, Η Ταυτότητα Της Επωνυμίας EL, બ્રાન્ડ ઓળખ GU, Idantite Mak HT, Imani Iri HA, Kiʻi Ka ʻike Maka HAW, זהות מותג HE, ब्रांड पहचान HI, Hom Cim HMN, A Márkaidentitás HU, Vörumerki IS, Njirimara Ika IG, Identitas Merek ID, Féiniúlacht Branda GA, L'identità Del Marchio IT, ブランドアイデンティティは JA, Identitas Merek JV, ಬ್ರ್ಯಾಂಡ್ ಗುರುತು KN, Бренд Сәйкестігі KK, អត្តសញ្ញាណម៉ាក KM, Ikiranga Ikiranga RW, 브랜드 아이덴티티 KO, Nasnameya Brand KU, Бренд Иденттүүлүгү KY, ຕົວຕົນຂອງຍີ່ຫໍ້ LO, Notam Identitatis LA, Zīmola Identitāte LV, Prekės Ženklo Tapatybė LT, Mark Identitéit LB, Идентитетот На Брендот MK, Maha-Marika MG, Identiti Jenama MS, ബ്രാൻഡ് ഐഡന്റിറ്റി ML, Identità Tad-Ditta MT, Ko Te Tohu Tohu MI, ब्रँड ओळख MR, Брэндийн Таних Тэмдэг MN, ब्रान्ड पहिचान NE, Merkeidentitet NO, ବ୍ରାଣ୍ଡ ପରିଚୟ OR, د برانډ پیژندنه PS, هویت برند FA, Tożsamość Marki PL, A Identidade Da Marca PT, ਬ੍ਰਾਂਡ ਪਛਾਣ PA, Identitatea Mărcii RO, Фирменный Стиль RU, Fa'ailoga Fa'ailoga SM, Идентитет Бренда SR, Brand Identity SN, برانڊ جي سڃاڻپ SD, වෙළඳ නාම අනන්යතාවය SI, Identita Značky SK, Identiteta Blagovne Znamke SL, Aqoonsiga Summadadu SO, Lebitso La Lebitso ST, La Identidad De Marca ES, Identitas Brand SU, Utambulisho Wa Chapa SW, Varumärkesidentitet SV, Ang Pagkakakilanlan Ng Tatak TL, Шахсияти Бренд TG, பிராண்ட் அடையாளம் TA, Бренд Үзенчәлеге TT, బ్రాండ్ గుర్తింపు TE, เอกลักษณ์ของแบรนด์ TH, Marka Kimliği TR, Marka Şahsyýeti TK, Фірмова Ідентичність UK, برانڈ کی شناخت UR, ماركا كىملىكى UG, Brend Identifikatori UZ, Nhận Diện Thương Hiệu VI, Hunaniaeth Brand CY, Merkidentiteit FY, Uphawu Lwegama XH, סאָרט אידענטיטעט YI, Brand Idanimo YO, Ubunikazi Bomkhiqizo ZU, Brand Identity EN.
Ancora Brand Identity Media Articles
Access our collection of Ancora articles, ready for use and offered in languages: German, French, Portuguese, Dutch, Hindi, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), English, Turkish, Italian, Arabic (Standard) and Spanish.
Unique Properties
The brand follows the basic rituals of writing: filling the pen with ink, scribbling to test it before writing, etc. Using a “for everybody” design, also unites the simplicity of the form with the complexity of customization. The symbol mark shows a handwritten line from the tip of a fountain pen (as a scribble) with an ”A” in the center which is the initial letter of the brand name. The graphic design expresses colorful ink drops and handwritten lines written by the pen.
Tags
Branding
Production Technology
Many materials were used in the creation of the product and package.
Project Duration
The store opened in March 2020. Located in Tokyo, Japan.
Operation Flow
As a gift, a fountain pen is not just perfect but also provides a story on its own.
Research
Easy to select and choose by color gradients - All the items are part of the same brand - High level of customization A workshop where you can customize your pen to your taste turning a stationary experience into a shopping dream. - Everybody can enjoy. - A place to come to experience the colorful world of stationery. - Using refillable ink.
Inspiration
Ancora is a brand store which sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.
Project Overview
Ancora Brand Identity has been a Platinum winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
Image Credits
For design images and photos please credit Keiichiro Yanagi.
Platinum Recognition
Keiichiro Yanagi was recognized with the coveted Platinum A' Design Award in 2023, a testament to excellence of their work Ancora Brand Identity.
Keiichiro Yanagi Press Releases
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Ancora: Reviving Analog Communication with Customizable Fountain Pens
Keiichiro Yanagi's Brand Identity Design for Ancora
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