'Chinatown Rebranding' by Bo Zhang: Innovation in Branding

Chinatown Rebranding

Branding for Bo Zhang

The new visual system for LA Chinatown should effectively represent and celebrate the cultural heritage of Chinatown Los Angeles. Design elements should bridge the old Chinatown's historical significance while embracing the new plaza's modernity and revitalization. Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles.

Bo Zhang 2025 Agency Bronze Press Kit № 168659

Download Press Kit № 168659

Download Press Kit № 168659 Branding for Bo Zhang by Bo Zhang to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Chinatown Rebranding by Bo Zhang

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. For photo credit information, refer to the Image Credits Section.

Branding by Bo Zhang

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Image attributions can be found in the Image Credits Section.

Bo Zhang Chinatown Rebranding

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Please check the Image Credits Section for photo acknowledgements.

Bo Zhang Branding

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Acknowledgements for photographs are in the Image Credits Section.

Chinatown Rebranding Branding Press Releases

Discover our press releases for Chinatown Rebranding available in the following languages: English.

Unique Properties

The new visual system for LA Chinatown should effectively represent and celebrate the cultural heritage of Chinatown Los Angeles. Design elements should bridge the old Chinatown's historical significance while embracing the new plaza's modernity and revitalization. Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles.

Production Technology

Poster and Rebranding

Design Challenge

Link culture and history of Chinese in North America

Project Duration

2023 ， CA，USA

Operation Flow

Graphic design, visual design

Research

Considering the cultural and historical particularities of Chinatown, the designer conducted extensive research, including the integration of Asian and North American cultures. The updated visual display format showcases the value of the new generation of Chinese communities.

Inspiration

Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles. Create graphics that showcase the fusion of Chinese and American cultures, highlighting the neighborhood's unique identity.

Image Credits

Zifei Ding

Project Overview

Chinatown Rebranding Branding has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Bo Zhang was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Chinatown Rebranding Branding.

Bo Zhang Press Releases

Attention press members and journalists: We offer a collection of press releases on Bo Zhang and their notable work, available for your unrestricted use. For immediate journalistic use: 3 press releases are available right now.

Bo Zhang's Chinatown Rebranding Wins Bronze at 2025 A' Design Awards for Celebrating LA's Cultural Fusion

Bo Zhang's Chinatown Rebranding project, awarded Bronze in the 2025 A' Graphics, Illustration and Visual Communication Design Award, introduces a new visual identity for Los Angeles' Chinatown, blending its rich cultural heritage with modern revitalization to honor the neighborhood's unique identity and its integration into the city's diverse fabric.

Bo Zhang Newsroom

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You are currently viewing Media Showcase № 168659. Discover everything Bo Zhang has to offer in their newsroom, from award-winning projects to high-res media and valuable resources. Currently viewing: Press Kit / Media Showcase 168659 for Chinatown Rebranding. For extended content, visit Newsroom 350453.