Momenten
Packaging Design for E2W Studio
Low sugar-free sparkling wine is a very new track of low alcohol, a category that is still being defined. Believe that in the future, Momenten will continue to stand in the position of young people and be a brand of alcoholic beverages loved by young people, and it will experience the baptism of time and shine for a long time.
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Momenten by Hengchen Shi
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Packaging Design by Hengchen Shi
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Hengchen Shi Momenten
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Hengchen Shi Packaging Design
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E2W StudioBrand Logo
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Momenten Packaging Design Press Releases
Explore press materials for Momenten, available in languages such as English.
Momenten Packaging Design Media Articles
Ready for your features: articles on Momenten in various languages, including Spanish, Dutch, Italian, Portuguese, Chinese (Mandarin), English, Hindi, Korean, Indonesian, Japanese, Russian, Turkish, Arabic (Standard), German and French.
Unique Properties
Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
Tags
Wonderful, Vogue, Party, Happy, Open-Minded
Production Technology
During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
Design Challenge
We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
Project Duration
The project was completed in 2021.
Operation Flow
After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
Research
In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
Inspiration
As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like. So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun.
Image Credits
N/A
Project Overview
Momenten Packaging Design has been a Bronze winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Hengchen Shi was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Momenten Packaging Design.
Hengchen Shi Press Releases
Numerous press releases on Hengchen Shi and their achievements are at your disposal, inviting press members to use them freely in their coverage. Now available: Immediate access to 2 press releases for journalists.
Momenten Unveils New Packaging Design by Hengchen Shi
Momenten introduces a visually captivating packaging design for its sugar-free sparkling wine brand, reflecting the brand's essence of fun and relaxation. The project was completed in 2021 and has won the Bronze A' Design Award in 2023.
Hengchen Shi Newsroom
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