Effortless
Packaging Design for E2W Studio
SPA grade grass and woods soothing oil fragrance it is lavender oil, rosemary oil, Guaiac wood oil, cardamom oil and other 13 pure natural oil fragrance, as if in the deep forest, feel the natural scent from the essence of grass and wood. In the process of continuous research and exploration, the designer found his own design philosophy for this brand from the future: future naturalism.
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Effortless by Hengchen Shi
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Packaging Design by Hengchen Shi
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Hengchen Shi Effortless
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Hengchen Shi Packaging Design
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E2W StudioBrand Logo
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Effortless Packaging Design Press Releases
Press releases for Effortless are now accessible in these languages: English.
Effortless Packaging Design Media Articles
Access our collection of Effortless articles, ready for use and offered in languages: German, French, Portuguese, Dutch, Hindi, Korean, Indonesian, Japanese, Russian, English, Turkish, Italian, Chinese (Mandarin), Arabic (Standard) and Spanish.
Unique Properties
Effortlesss is China's first precise customized hair-care brand. In order to meet the personalized needs of hair care, the brand starts from the characteristics of the hair of Chinese, based on domestic soil, climate, and environment for many years of careful research and development. Therefore it offers more than 300 customized and precise hair care solutions for consumers of all hairstyles, living environments, and styling habits.
Tags
Oriental Aesthetics, Natural, Conflict, Reconcile, Accurate
Production Technology
The font used for logo is Humanist sans serif. It is modern and simple, like the Sans serif typeface, and also has the soft beauty of changing serif body lines, which is very in line with effortless's brand style. The brand symbol combines the initial letter E with the precise scale line, combining the brand name with the brand concept.
Design Challenge
The ratio is taken from the "Fang Wu Xie Qi" in eastern culture, that is, we often say that there are squares in a circle and there are circles in a square. Statistically, it is 1:1.414. Compared with the western golden ratio, the eastern ""Fang Wu Xie Qi" is also known as the silver ratio. The use of this proportion is also to contain the Oriental aesthetics in the design.
Project Duration
The project was completed in 2021.
Operation Flow
Function equals aesthetics is the core concept of the internationalism style. Under the Oriental context, exploring the internationalism style with an Oriental sense is key to this project.
Research
Oriental aesthetics give people an indescribable feeling, and we try to make this feeling rational with the brand initials "E" and "L" as the format, using a multidimensional and variable way to build a set of a variable grid system. The brand can change the layout proportion according to the actual design requirements, and the variable grid system can effectively solve the problem of brand visual systematization.
Inspiration
Each information on the product is functional which is to make explanations. In the case of not adding any decorative information, the functional information is processed and a reasonable visual moving order is laid out, which completes the solution of information as function and function as aesthetics. Data algorithms and natural essential oils, consistent with data schemes and natural formulations, both conflict and reconcile.
Image Credits
N/A
Project Overview
Effortless Packaging Design has been a Silver winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Hengchen Shi was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Effortless Packaging Design.
Hengchen Shi Press Releases
Attention press members and journalists: We offer a collection of press releases on Hengchen Shi and their notable work, available for your unrestricted use. Available now: 2 press releases ready for immediate access by journalists.
Effortless Unveils China's First Customized Hair-Care Brand by Hengchen Shi
Introducing Effortless, a Precise Customized Hair-Care Brand Designed to Meet Personalized Needs
Hengchen Shi Newsroom
Explore Hengchen Shi Newsroom to uncover award-winning design projects and more.
