Luckin 2.0
Drip Coffee Packaging for Lucky Coffee Technology (China) Co., Ltd.
The top five Luckin Coffee beans of the first generation were upgraded to the second which brought a specific image to consumers, Luckin Coffee displayed the origin of Africa, Yunnan(China), and more coffee-producing areas on the packaging. Local plants and animals are portrayed as eco-friendly scenes in the eyes of consumers. The new 2.0 series retains the original packaging information layout and maintains the familiarity of consumers with this product.
Download Press Kit № 148015
Download Press Kit № 148015 Drip Coffee Packaging for Lucky Coffee Technology (China) Co., Ltd. by TIGER PAN to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Luckin 2 0 by TIGER PAN
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Drip Coffee Packaging by TIGER PAN
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TIGER PAN Luckin 2 0
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TIGER PAN Drip Coffee Packaging
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Lucky Coffee Technology China Co Ltd Brand Logo
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Luckin 2.0 Drip Coffee Packaging Press Releases
Explore press materials for Luckin 2.0, available in languages such as English.
Luckin 2.0 Drip Coffee Packaging Media Articles
Ready for your features: articles on Luckin 2.0 in various languages, including Turkish, Arabic (Standard), Indonesian, Japanese, Russian, Chinese (Mandarin), English, Italian, German, French, Portuguese, Dutch, Hindi, Spanish and Korean.
Unique Properties
These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
Tags
coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
Production Technology
Four color printing. Logo hot stamping of matte black. Matte silver label.
Design Challenge
How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
Project Duration
The project lasts 2 months, designed in Shenzhen.
Operation Flow
Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
Research
The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
Inspiration
The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
Image Credits
Tiger Pan
Project Overview
Luckin 2.0 Drip Coffee Packaging has been a Silver winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
TIGER PAN was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Luckin 2.0 Drip Coffee Packaging.
TIGER PAN Press Releases
Discover TIGER PAN's journey through our press releases, available for all press members and journalists to use without restrictions. Now available: Immediate access to 27 press releases for journalists.
Introducing Luckin 2.0: A New Series of Drip Coffee Packaging by TIGER PAN
TIGER PAN unveils the new Luckin 2.0 series, inspired by diverse coffee bean origins, featuring vibrant illustrations and youthful appeal.
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