Packaging for Shanghai Jiashang Information Technology Co., LTD
Plant professor is a food brand aimed at young urban Chinese users. Keeping to the light food lifestyle of contemporary young people, the packaging establishes an identification system based on the three subproducts of staple food, drinks and snacks in the serialized products, injecting youthful vitality into the packaging, while catering to the aesthetic needs of target user groups.
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Download Press Kit № 149013 Packaging for Shanghai Jiashang Information Technology Co., LTD by Hangzhou Chancemate Tech Corp. to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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For Plant Professor, we offer press releases in multiple languages, including: English.
Utilize our prepared articles to feature Plant Professor, available in the languages: Dutch, Italian, Turkish, French, Hindi, German, Portuguese, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Arabic (Standard), Spanish and English.
Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
Recyclable paper, environmentally friendly printing materials
The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
Plant Professor Packaging has been a Bronze winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
For design images and photos please credit Hangzhou Chancemate Tech Corp..
Hangzhou Chancemate Tech Corp. was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Plant Professor Packaging.
Journalists and media members can enrich their content with our press releases on Hangzhou Chancemate Tech Corp., available for free use. Now available: Immediate access to 1 press releases for journalists.
Hangzhou Chancemate Tech Corp. Unveils Plant Professor, a Fashionable and Healthy Food Packaging Solution for Young Urban Women
Find inspiration and award-winning creativity within the Hangzhou Chancemate Tech Corp. Newsroom.
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