Meat by Meet

Digital Marketing for Carni Barone

Meat by Meet project was performed by means of different and depth digital skills: business identity graphics advertising, high web design, web programming, ads, and social media communication. These are just some of the activities performed to make the precious of this butcher more than the common food traders. Both by viewing the video and by browsing the website, you can see the detail level and passion applied in every digital area undertaken, so much so that this project has promoted the customer as the 1st online butcher shop in Italy on the basis of sales 2022.

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Download Press Kit № 149398 Digital Marketing for Carni Barone by Luca Prata to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Meat by Meet by Luca Prata

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Digital Marketing by Luca Prata

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Luca Prata Meat by Meet

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Luca Prata Digital Marketing

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Carni BaroneBrand Logo

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Meat by Meet Digital Marketing Press Releases

For Meat by Meet, find press releases in a variety of languages: English.

Meat by Meet Digital Marketing Translations

Translations of Meat by Meet are ready for you in an array of languages: Digital Marketing for Companies EN, التسويق الرقمي للشركات AR, Le Marketing Numérique Pour Les Entreprises FR, Il Marketing Digitale Per Le Aziende IT, Digitale Bemarking Vir Maatskappye AF, Marketingu Dixhital Për Kompanitë SQ, ለኩባንያዎች ዲጂታል ግብይት AM, Ընկերությունների Համար Թվային Մարքեթինգը HY, Şirkətlər Üçün Rəqəmsal Marketinq AZ, Enpresentzako Marketin Digitala EU, Лічбавы Маркетынг Для Кампаній BE, কোম্পানির জন্য ডিজিটাল মার্কেটিং BN, Digitalni Marketing Za Kompanije BS, Дигиталният Маркетинг За Компании BG, ကုမ္ပဏီများအတွက် ဒစ်ဂျစ်တယ်စျေးကွက်ရှာဖွေခြင်း MY, El Màrqueting Digital Per A Les Empreses CA, Digital Marketing Alang Sa Mga Kompanya CEB, Kutsatsa Kwa Digito Kwamakampani NY, 公司的數位行銷 ZY, 公司的数字营销 ZH, U Marketing Digitale Per L'imprese CO, Digitalni Marketing Za Tvrtke HR, Digitální Marketing Pro Firmy CS, Digital Markedsføring For Virksomheder DA, Digitale Marketing Voor Bedrijven NL, Cifereca Merkatado Por Kompanioj EO, Ettevõtetele Mõeldud Digitaalturundus ET, Yritysten Digitaalinen Markkinointi FI, Am Margaidheachd Didseatach Airson Companaidhean GD, O Marketing Dixital Para As Empresas GL, ციფრული მარკეტინგი კომპანიებისთვის KA, Digitales Marketing Für Unternehmen DE, Το Ψηφιακό Μάρκετινγκ Για Εταιρείες EL, કંપનીઓ માટે ડિજિટલ માર્કેટિંગ GU, Maketing Dijital Pou Konpayi HT, Tallan Dijital Don Kamfanoni HA, ʻo Ke Kālepa Kikohoʻe No Nā ʻoihana HAW, שיווק דיגיטלי לחברות HE, कंपनियों के लिए डिजिटल मार्केटिंग HI, Kev Lag Luam Digital Rau Cov Tuam Txhab HMN, A Vállalatok Digitális Marketingje HU, Stafræn Markaðssetning Fyrir Fyrirtæki IS, Ahịa Dijitalụ Maka Ụlọ Ọrụ IG, Pemasaran Digital Untuk Perusahaan ID, Margaíocht Dhigiteach Do Chuideachtaí GA, 企業にとってのデジタルマーケティング JA, Pemasaran Digital Kanggo Perusahaan JV, ಕಂಪನಿಗಳಿಗೆ ಡಿಜಿಟಲ್ ಮಾರ್ಕೆಟಿಂಗ್ KN, Компанияларға Арналған Цифрлық Маркетинг KK, ទីផ្សារឌីជីថលសម្រាប់ក្រុមហ៊ុន KM, Kwamamaza Muburyo Bwa Digitale RW, 기업의 디지털 마케팅은 KO, Kirrûbirra Dîjîtal Ji Bo Pargîdaniyan KU, Компаниялар Үчүн Санариптик Маркетинг KY, ການຕະຫຼາດດິຈິຕອນສໍາລັບບໍລິສັດ LO, Digital Venalicium Pro Societatibus LA, Digitālais Mārketings Uzņēmumiem LV, Skaitmeninė Rinkodara Įmonėms LT, Digital Marketing Fir Firmen LB, Дигитален Маркетинг За Компаниите MK, Ny Varotra Nomerika Ho An'ny Orinasa MG, Pemasaran Digital Untuk Syarikat MS, കമ്പനികൾക്കായുള്ള ഡിജിറ്റൽ മാർക്കറ്റിംഗ് ML, Marketing Diġitali Għall-Kumpaniji MT, Ko Te Hokohoko Matihiko Mo Nga Kamupene MI, कंपन्यांसाठी डिजिटल मार्केटिंग MR, Компаниудад Зориулсан Дижитал Маркетинг MN, कम्पनीहरूको लागि डिजिटल मार्केटिङ NE, Digital Markedsføring For Bedrifter NO, କମ୍ପାନୀଗୁଡିକ ପାଇଁ ଡିଜିଟାଲ୍ ମାର୍କେଟିଂ OR, د شرکتونو لپاره ډیجیټل بازارموندنه PS, بازاریابی دیجیتال برای شرکت ها FA, Marketing Cyfrowy Dla Firm PL, O Marketing Digital Para Empresas PT, ਕੰਪਨੀਆਂ ਲਈ ਡਿਜੀਟਲ ਮਾਰਕੀਟਿੰਗ PA, Marketingul Digital Pentru Companii RO, Цифровой Маркетинг Для Компаний RU, Maketi Numera Mo Kamupani SM, Дигитални Маркетинг За Компаније SR, Digital Marketing Kumakambani SN, ڪمپنين لاءِ ڊجيٽل مارڪيٽنگ SD, සමාගම් සඳහා ඩිජිටල් අලෙවිකරණය SI, Digitálny Marketing Pre Firmy SK, Digitalni Marketing Za Podjetja SL, Suuqgeynta Dhijitaalka Ah Ee Shirkadaha SO, Papatso Ea Dijithale Bakeng Sa Lik'hamphani ST, El Marketing Digital Para Empresas ES, Pamasaran Digital Pikeun Pausahaan SU, Uuzaji Wa Kidijitali Kwa Makampuni SW, Digital Marknadsföring För Företag SV, Ang Digital Marketing Para Sa Mga Kumpanya TL, Маркетинги Рақамӣ Барои Ширкатҳо TG, நிறுவனங்களுக்கான டிஜிட்டல் மார்க்கெட்டிங் TA, Компанияләр Өчен Санлы Маркетинг TT, కంపెనీల కోసం డిజిటల్ మార్కెటింగ్ TE, การตลาดดิจิทัลสำหรับบริษัท TH, Şirketler Için Dijital Pazarlama TR, Kompaniýalar Üçin Sanly Marketing TK, Цифровий Маркетинг Для Компаній UK, کمپنیوں کے لیے ڈیجیٹل مارکیٹنگ UR, شىركەتلەرگە رەقەملىك سېتىش UG, Kompaniyalar Uchun Raqamli Marketing UZ, Tiếp Thị Kỹ Thuật Số Cho Các Công Ty VI, Marchnata Digidol Ar Gyfer Cwmnïau CY, Digitale Marketing Foar Bedriuwen FY, Ukuthengiswa Kwedijithali Kwiinkampani XH, דיגיטאַל פֿאַרקויף פֿאַר קאָמפּאַניעס YI, Titaja Oni-Nọmba Fun Awọn Ile-Iṣẹ YO, Ukumaketha Kwedijithali Kwezinkampani ZU, expanding accessibility.

Meat by Meet Digital Marketing Media Articles

Our Meat by Meet articles are prepped and available in these languages: French, German, Indonesian, Italian, Dutch, Hindi, Spanish, Portuguese, English, Turkish, Korean, Arabic (Standard), Japanese, Russian and Chinese (Mandarin), ready for your use.

Unique Properties

Carni Barone's communication comes from an in-depth study of national and international competitors, on and off the web. The visual designer team managed to develop unique graphics (static and web) that could communicate the true expression of the Italian trader but applying great variety in terms of commercial offer. The uniqueness of the project arises precisely from the fact that it has been possible to develop a communication capable of addressing both the theme of the offer and maintaining the customer's craftsmanship. Graphics in stick fonts for some logos, pardoned for others and playful for still others make Barone a real communicator of the international meat sector. The project involved both communicative identity graphics and the web (both web design and communication with social media). Through web designers we evaluated both the accessibility of the presentation web application and the usability of the e-commerce platform. User interface and user experience were the focus of attention for several months in the production phase in order to make them the main objective for a truly communicative, agile and "fresh" sale. Thanks to our social media managers we have managed to formulate innovative graphics and advertising campaigns on communication channels, always expressing ourselves without forgetting the family tradition.

Tags

smart ecommerce, author photography, web design, graphic, digital strategy, social media, communication

Production Technology

Based on a versatile cms to grant easy access to the client, ajax integrations, css3 transitions, html5 structures, native php for tools integrations, graphic softwares, social media strategies and many other skills of our teams.

Design Challenge

We have based this digital communication on several fronts and on the characteristics of the average Italian buyer. We are well aware that Italy represents one of the most important culinary poles in the world and therefore, even if meat from all over the world is sold, we felt compelled to make this project not only important but representative of the sale of meat. Our challenge therefore is represented by a development that could be within everyone's reach, both when you see it on social networks and when you browse it on the e-commerce platform. The usability and performance details of this communication are very evident and identifiable by means of the impression and use of them. Therefore, even if this project covered many digital fields, the challenge remained only one: to work diligently on the details and performances of the UI and UX of the e-commerce and on the web/graphic production that we would then have to communicate, through the official social channels. Developing communication tools able to show the true commercial soul of the customer would have helped to make not only his company great but to offer the world something more.

Project Duration

Website developed in Milano, in 2019 (4 months) e-commerce platform developed in Alba, from 2020 to 2021 Social media communication in Alba, from 2019 to 2023 Strategy and shop managing in Brescia, from 2020 to 2023

Operation Flow

Through the use of many versatile digital technologies we have managed to create an always fast and sparkling design for customers who view the contents (graphics, photos and web) for the purpose of their meat selection. A dedicated communication that enhances the characteristics of the meat consultants of the Barone staff is what we have made possible by means of mesmerizing graphics. Captivating yes but also capable of shifting attention to the quality of what is offered. With social networks: we capture the attention of the segmented public both organically and sponsored through dedicated social campaigns. The graphics and the copy are managed in such a way that the user can understand enough but not everything in order to be able to redirect him later on to the site and e-commerce, pushing him to purchase. With the web: we have developed a responsive layout that takes into account both the fluid bootstrap grids and the size of fonts and elements, for always top-notch browsing. With e-commerce: by means of a user registration we are able to pilot sales in a strategic and linear way by capturing the attention of the public browsing the platform through images and photographs with the same minimal equipment. With variations in weight/price, typology, membership for purchases with zero shipping, bundle products capable of killing the list price, we have managed to guarantee the development of a digital product that is both very usable and sparkling during navigation and which therefore sells. In a little words: software development (website and e-commerce), graphics creation, native photos to the fresh meat, social adv are the main operations shaped for Carni Barone brand.

Research

Being a very extensive and global project in marketing terms (website creation, social media management, e-commerce development, communication sales strategy) we recommend that you view some of our private links (on TheCubes website) dedicated to the Carni Barone communication project. https://thecubes.langa.tv/stories/meat-love/ https://thecubes.langa.tv/stories/a-professional-identity/ https://thecubes.langa.tv/stories/the-meat-place/ https://www.youtube.com/watch?v=FJrpNWr4UWY https://www.youtube.com/watch?v=2gJGL9QasT8

Inspiration

Our main goal with this total marketing project was to tell a story and passion of the Barone' family, with visual web and graphic solutions. A topic that was hard to understand to the client that have to buy "simple" meat. The subject of the meat was very difficult to understand by the hungry customer but with wise, the visual designers and Client, with a strong, usable and impacted communication on web, social and graphics have it very good. The base of idea is founded by 2 path: sell food consultancy services in an artisanal and accurate way but also on a large variety of cuts of meat, not only nationally but internationally. The inspiration born on great meat supermarket of food that operates with graphic and visual tool but not with the passionate handcraft commercial way. We take inspiration from biggers but applying the commerciant soul of the client.

Image Credits

All photos, images/graphics and web development are shaped by internal components of LANGA Studios (a brand of LANGA Company)

Project Overview

Meat by Meet Digital Marketing has been a Bronze winner in the Advertising, Marketing and Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Luca Prata was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Meat by Meet Digital Marketing.

Luca Prata Press Releases

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Introducing "Meat by Meet" - A Digital Marketing Triumph by Luca Prata

Luca Prata's Digital Marketing Project "Meat by Meet" Unveiled

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