Arminda Caffe
Coffee Visual Identity for ARBO design
Arminda Coffee goes back to the life of Lady Arminda and her granddaughter heritage. The proposal is permeated with history, meaning and purpose, bringing the scenery by the Uruguayan and Brazilian plateaus and plains the paths of the Brazilian cavaliers. This is the context told through design, the visual identity praises the real story and the result is a new brand witch offers solutions for a meaning experience, sophistication and care. The unique aroma of past or tradition, invades the house as well as stimulates the senses and harmony.
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Download Press Kit № 121095 Coffee Visual Identity for ARBO design by ARBO design to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Arminda Caffe by ARBO design
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Coffee Visual Identity by ARBO design
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ARBO design Arminda Caffe
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ARBO design Coffee Visual Identity
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ARBO designBrand Logo
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Arminda Caffe Coffee Visual Identity Press Releases
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Arminda Caffe Coffee Visual Identity Media Articles
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Unique Properties
The history of Arminda Caffee goes back to the life of Arminda and her granddaughter, of the same name. The scenery is drawn by the Uruguayan and Brazilian plateaus and plains, the paths of the tropeiros, the farms and the unique aroma of past coffee that invades the house, stimulates the senses and harmonizes the family. The perfect cultivation and unique care in the postharvest and roasting stages guarantee selected beans, which are transformed into delicious coffees.
Tags
Arminda Coffee, Premium Coffee, Superior Coffee, Brazilian Premium Product, Brazilian Export
Production Technology
Produced from traditional graphic process, using modern processes to add suitanability and recyclable raw materials. However, this use brings benefits in socioeconomic and sustainability terms. Initially, the local production stimulates economy, creating jobs, generating wealth and technological evolution. In addition, this process uses prepared raw materials with carbonate-free processes, which allows recycle, waste treatment, witch allows the generation of carbon credits.
Design Challenge
The main concept is to bring the Brazilian heritage from the ancestry products, with no stereotypes, showing the best of the Brazilian products could offer to the world.
Project Duration
The project started in Junuary, 2020 in Curitiba, Brazil and finishes in December, 2020. All project and developments has been made in Brazil with local resources and raw materials.
Operation Flow
The construction of the Arminda took place from the creation of its verbal language and context. Design supported the process through benchmark analysis, market and consumer research. The visual brand language was created and supports all brand design decisions by graphics, usability, packaging or crockery. Obtained the Rainforest Alliance seal, which recognizes worldwide support for collective action by farms and producers, certifying the entire chain. It indicates its product cycle have been audited by strict standards and measures for long-term environmental, social and economic sustainability.
Research
Desk Field, Focus Groups, Consumer Insights, Trend Mappings. We collect all data through immersive process including consumer, designers and multidisciplinary teams, marketing, engineer, anthropology, etc. Objective: Bring innovation and differentiation. Method: Consumer-Centric Insights with Design based approach to solving problems. Steps: Research (map and understand), Conceptualize (alternative generation), Visualize (renderings), Realize (prototype) and Implement.
Inspiration
The proposal is permeated with history, meaning and purpose. This is the context that the visual identity of the brand praises and this is the real story that is told through design. Thus, the result of the design of this new brand offers solutions for an experience of meaning, sophistication and care, standing out in its market.
Image Credits
Main image: ARBO design and Freepik Image #1: ARBO design and Freepik Image #2: ARBO design and Freepik Image #3: ARBO design and Freepik Image #4: ARBO design and Freepik
Project Overview
Arminda Caffe Coffee Visual Identity has been a Bronze winner in the Advertising, Marketing and Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
ARBO design was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Arminda Caffe Coffee Visual Identity.
ARBO design Press Releases
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Introducing Arminda Caffe: A Visual Identity Celebrating History and Sophistication
ARBO design Unveils the Visual Identity of Arminda Caffe, a Sophisticated Coffee Brand, Crafted with History and Purpose
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