Espresso

Coffee Branding for ABC Design Communication

Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave Sottos Family an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the Sottos Family espresso coffee brand.

Download Press Kit № 152991

Download Press Kit № 152991 Coffee Branding for ABC Design Communication by ABC Design Communication to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At enterprise|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention enterprise|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. enterprise|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Espresso by ABC Design Communication

Download 1800 Pixels JPEG Image.

Coffee Branding by ABC Design Communication

Download 1800 Pixels JPEG Image.

ABC Design Communication Espresso

Download 1800 Pixels JPEG Image.

ABC Design Communication Coffee Branding

Download 1800 Pixels JPEG Image.

ABC Design Communication Design Team Photo

Download 1800 Pixels JPEG Image.

ABC Design CommunicationBrand Logo

Download 1800 Pixels JPEG Image.

ABC Design Communication Interview

Interview Opportunity: Access an exclusive interview with ABC Design Communication, spanning approximately 2019 words, free for journalistic use. Download available now. Access ABC Design Communication Interview Now.

Espresso Coffee Branding Press Releases

Press resources for Espresso are offered in several languages: English.

Espresso Coffee Branding Media Articles

Ready for your features: articles on Espresso in various languages, including Korean, Indonesian, English, German, Spanish, Dutch, Portuguese, Japanese, French, Chinese (Mandarin), Turkish, Russian, Arabic (Standard), Italian and Hindi.

Unique Properties

The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.

Tags

espresso, sottos, coffee,

Production Technology

The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.

Design Challenge

Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.

Project Duration

The project started in November 2019 in Athens and finished in December 2022 in Athens

Operation Flow

An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.

Research

Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.

Inspiration

The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.

Project Overview

Espresso Coffee Branding has been a Iron winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit ABC Design Communication.

Iron Recognition

ABC Design Communication was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Espresso Coffee Branding.

ABC Design Communication Press Releases

We provide a series of press releases on ABC Design Communication that journalists and press members can freely incorporate into their narratives. Now available: Immediate access to 3 press releases for journalists.

ABC Design Communication Unveils Espresso Coffee Branding Series

ABC Design Communication introduces the Espresso series, a visually captivating coffee branding project, completed in Athens from November 2019 to December 2022.

ABC Design Communication Newsroom

Discover outstanding design and award-winning initiatives in the ABC Design Communication Newsroom.