Omni Chang’An Site Concept Show
Cultural Travel Performance for Funshine Culture Group Co., Ltd.
Omni Chang’An is China's first large-scale site-specific conceptual theatre, a whole piece of stage performance based on the intangible cultural heritages of Shaanxi and driven by the most state of the art stage technology. The theatre is composed of 8 original parts carried in different dimensions and styles, Heming (Harmony), Nichang (The Rainbow Skirt), Yingren (The Imagined Man), Wanxiang, Chang’an, Chongyuan (The Reunion), Gongsheng (Interdependence) and Chuanqi (The Legend).
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Download Press Kit № 159118 Cultural Travel Performance for Funshine Culture Group Co., Ltd. by OMNI•Chang’An Site Concept Show to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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OMNI Chang An Site Concept Show Cultural Travel Performance
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Omni Chang’An Site Concept Show Cultural Travel Performance Press Releases
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Omni Chang’An Site Concept Show Cultural Travel Performance Media Articles
We provide articles ready for publication on Omni Chang’An Site Concept Show, offered in several languages: English, Spanish, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Indonesian, Arabic (Standard), Japanese, Turkish, Korean, Russian and Hindi.
Unique Properties
Omni Chang’An is China's first large-scale site-specific conceptual theatre, a whole piece of stage performance based on the intangible cultural heritages of Shaanxi and driven by the most state-of-the-art stage technology. The theatre is composed of 8 original parts carried in different dimensions and styles, Heming (Harmony), Nichang (The Rainbow Skirt), Yingren (The Imagined Man), Wanxiang, Chang’an, Chongyuan (The Reunion), Gongsheng (Interdependence), and Chuanqi (The Legend).
Tags
Cultural Heritages, Performance, Stage, Technology, Creative Idea
Production Technology
The theatre is composed of 8 original parts, Heming (Harmony), Nichang (The Rainbow Skirt), Yingren (The Imagined Man), Chang’an, Chongyuan (The Reunion), Gongsheng (Interdependence), and Chuanqi (The Legend). Over 20 kinds of advanced stage technological means are leveraged, including but not limited to, matrix screen, wall projection, elevating stage, holographic projection, mechanical arm, photo shooting and video recording, and stage mechanisms developed in-house.
Design Challenge
How to reconcile traditional culture with modern technology, design the creative way of presentation, and make sure that viewers would understand and accept this new form of performing are considered the most challenging part of working out Omni Chang’An.
Project Duration
The creation team was formed in July 2022 and after more than 500 days of creation, the premier show staged on 15 October 2023, and the formal show was opened to the public on 9 November 2023 in Xi’an, China.
Operation Flow
In more than 700 sessions convened by over 300 members of the programming team to discuss how to create the work, 35 packages of creative programs were submitted, and more than 5,000 visual design drafts were prepared. After more than 80,000 hours of production and rendering, hundreds of rehearsals were conducted by an ingenious combination of 7 traditional non-heritage artistic means and over 20 kinds of stage technological means, until the desired results are attained.
Research
What the community currently demands for cultural experiences tend to be personalized and diversified, and traditional culture needs to attract the attention of modern viewers, especially younger viewers. This show opens up a new way to transmit and develop traditional culture, and further provides a new field where traditional art infuses with modern technology. This crossover innovation is expected to herald an important trend in the field of culture and art.
Inspiration
As the chief director Mr. Zhang Yimou shares the core idea: Xi’an links with the rest of the world, the present, the future and the past in the form of conceptual, ideological performance, combined with the distinctive stage design and the rendering of technological elements. The way to express beyond physical space on the stage of this time-honored ancient city spans 5,000 years of history.
Project Overview
Omni Chang’An Site Concept Show Cultural Travel Performance has been a Golden winner in the Cultural Heritage and Culture Industry Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Image Credits
For design images and photos please credit OMNI•Chang’An Site Concept Show.
Golden Recognition
OMNI•Chang’An Site Concept Show was recognized with the coveted Golden A' Design Award in 2024, a testament to excellence of their work Omni Chang’An Site Concept Show Cultural Travel Performance.
OMNI•Chang’An Site Concept Show Press Releases
We provide a series of press releases on OMNI•Chang’An Site Concept Show that journalists and press members can freely incorporate into their narratives. Press members can now immediately access 1 press releases.
OMNIâ¢ChangâAn Site Concept Show Unveils China's First Large-Scale Conceptual Theatre
OMNIâ¢ChangâAn Site Concept Show premieres a groundbreaking large-scale site-specific conceptual theatre performance in Xiâan, China, integrating intangible cultural heritages with state-of-the-art stage technology.
OMNI•Chang’An Site Concept Show Newsroom
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