CoDe

Italian Design Museum for Tihany Design; Matteo Vercelloni

CoDe, the Costa Design Collection, is the first museum-type cultural space on a cruise ship, created to capture the spirit of “Italian taste” through a selection of objects and furnishings, fashion items, artifacts and anecdotes. Each exhibit is intricately connected to the history of Made in Italy, a sentiment that represents the value of expertise and invention in the “Bel Paese,” making these design objects true points of reference for Italy’s global influence from the 1930s to the present.

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CoDe by Adam D Tihany and Matteo Vercelloni

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Italian Design Museum by Adam D Tihany and Matteo Vercelloni

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Adam D Tihany and Matteo Vercelloni CoDe

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Adam D Tihany and Matteo Vercelloni Italian Design Museum

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Adam D. Tihany and Matteo Vercelloni Interview

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CoDe Italian Design Museum Press Releases

Press releases tailored for CoDe are available in the languages: English.

CoDe Italian Design Museum Media Articles

Ready-to-feature articles on CoDe are available in these languages: English, Spanish, German, French, Portuguese, Korean, Italian, Indonesian, Chinese (Mandarin), Dutch, Japanese, Russian, Turkish, Arabic (Standard) and Hindi, for your convenience.

Unique Properties

As the first design museum on a cruise ship, CoDe showcases the broad and renowned creative Italian talents that transformed the world with innovation, design and style. The collection's 470 exhibits connect to the history of Made in Italy, making these design objects true points of reference for Italy's global influence from the 1930s to the present. CoDe's highly contemporary stainless steel portal meets the challenges of the high traffic space with a series of arches lit from the inside. As the rings of the tunnel separate, guests can veer off the pathway to explore the exhibits.

Tags

Museum, Italy, Italian, Cruise, Ship, Costa, Design Museum, Costa Smeralda, Culture

Production Technology

CoDe is located in a high traffic area onboard Costa Smeralda, along the pathway between two major entertainment venues. In order to allow for flow of movement in this space, the museum was designed around a walking path portal made up of a series of stainless steel arches. Guests have the freedom to move through the museum as a corridor space as well as the invitation to discover the various displays by veering off into the exhibits on each side of the portal. This design encourages guests to return to the museum many times throughout their trip, discovering more of the CoDe collection of iconic Italian design and culture at each visit.

Design Challenge

CoDe aims to present through a selection of artifacts, most of which are still produced today, the vitality of objects and furnishings that remain the classics of Italian design from the 1930s to the present. The museum is a multifaceted self-portrait of Italy over time, an intricate mosaic made up of many stories.

Project Duration

CoDe was introduced December 2019 onboard the new cruise ship, Costa Smeralda, as a permanent feature of the ship.

Operation Flow

The cruise guest is part of what we refer to as a 'captive audience,' because they are fully engaged with ship activities during the time spent at sea. CoDe is an innovative and high design concept that provides Costa Smeralda guests with a meaningful and fun cultural experience- and one they can continue to interact with and learn from during the duration of their time onboard.

Research

Curator Matteo Vercelloni contributed his expertise in Italian architecture and design as well as extensive research on Italian design from the 1930s to the present. The CoDe collection of 470 exhibits was meticulously researched and selected for its storyline and representation of iconic Italian design, its global impact and its connection to the ship's theme Italy's Finest. Designer Adam Tihany served as Creative Director of Costa Smeralda, creating the theme Italy's Finest and the overall interior vision of the ship. CoDe is the only space onboard that he designed directly.

Inspiration

CoDe, or Costa Design Museum, was conceived as a unique and unifying feature of the new cruise ship, Costa Smeralda. Just as every major international city has a proud display of cultural heritage in its museums, CoDe was created to serve as the metropolitan epicenter of ship and a concentrated summary of the ship's theme, Italy's Finest. CoDe crowns the 3,300-cabin ship with a direct celebration of modern Italian design, from fashion and film to transportation and household objects. CoDe's interactive and engaging experience invites guest to step into the Bel Paese through the most iconic Italian designs.

Image Credits

Image #1 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, CoDe Portal, 2019 Image #2 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Transportation Exhibit, 2019 Image #3 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Iconic Italian Design Exhibit, 2019 Image #4 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Memorabilia, 2019 Image #5 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Furniture Design Exhibit, 2019

Project Overview

CoDe Italian Design Museum has been a Golden winner in the Cultural Heritage and Culture Industry Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Golden Recognition

Adam D. Tihany and Matteo Vercelloni was recognized with the coveted Golden A' Design Award in 2020, a testament to excellence of their work CoDe Italian Design Museum.

Adam D. Tihany and Matteo Vercelloni Press Releases

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Costa Smeralda Unveils CoDe: The First Design Museum on a Cruise Ship

Costa Smeralda introduces CoDe, the Costa Design Museum, a celebration of modern Italian design and culture, crowning the 3,300-cabin ship with a unique and unifying feature.

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