Bits'n'Bites
Mobile Application for More By Us
Bits’n’Bites, as a saying, evokes images of snacks and socializing, reminiscent of times when people connected face to face. The application fosters authentic professional connections, prioritizing human interactions above all. Its humancentric approach is evident in its intuitive interface, which streamlines the process of relationship building. Featuring elements that mimic face to face interactions, such as personalized conversation starters, it offers a novel platform for the cultivation of deep connections.
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Download Press Kit № 160202 Mobile Application for More By Us by Maria Burgelova & More By Us to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Maria Burgelova amp More By Us Mobile Application
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Bits'n'Bites Mobile Application Press Releases
Press releases tailored for Bits'n'Bites are available in the languages: English.
Bits'n'Bites Mobile Application Media Articles
Explore our ready-to-use articles on Bits'n'Bites, available in multiple languages: English, Dutch, Japanese, Korean, Indonesian, Spanish, Italian, German, Portuguese, French, Chinese (Mandarin), Turkish, Russian, Arabic (Standard) and Hindi, for your feature stories.
Unique Properties
The Bits’n’Bites app, initially a showcase of design, now fosters authentic professional connections, prioritising human interactions. Its human-centric approach is evident through its intuitive interface, which streamlines the building of relationships. Featuring aspects that mimic face-to-face interactions, such as personalised conversation starters, it offers a new platform for fostering deep connections. Presently in the MVP (Minimum Viable Product) development stage, it is aimed at empowering users to form meaningful connections upon its launch in five months.
Tags
UI design, Networking App, Digital Networking Platform, App Design, Business Professional Networking, Meaningful Connections
Production Technology
Colour theory was utilised to evoke emotions and enhance usability, employing vibrant greens, blues, and a mellow pink known for their calming and inviting qualities. These hues reflect the networking essence of the app, contributing to a visually appealing interface. Gestalt principles organised layout and visual elements cohesively, facilitating easy navigation and comprehension. User-centric design prioritised audience needs, enhancing satisfaction and retention through intuitive features.
Design Challenge
The most challenging aspect was striking a balance between technological innovation and human-centred design. Overcoming this issue necessitated navigating internal factors such as historical design perspectives and external factors including evolving technology and user expectations. Despite these obstacles, the continuation of the project was driven by a commitment to creating a platform that authentically fosters meaningful connections in the digital age.
Project Duration
The project commenced in June 2023 in Bulgaria and is currently in progress. Being in the MVP (Minimum Viable Product) stage, its release is anticipated within the next five months.
Operation Flow
A user scans a QR code, downloads the Bits’n’Bites app, and creates a profile. The app's intuitive design facilitates connecting with others, exploring profiles, tagging meeting locations, and following individuals from favoured companies. Users receive customised messages, updates, and invitations. Owners of the QR code obtain statistics on meeting times and locations, as well as insights into which contacts most enjoy their interactions. The app underscores simple navigation, genuine connections, and personalisation, thereby enhancing networking for the cultivation of meaningful relationships.
Research
Research Objectives: To understand user needs within professional networking. Methodology: Conducting in-person interviews and usability testing. Tools Utilised: Personal meetings and prototyping software were employed. Participants: A diverse range of professionals took part. Results: A pronounced desire for genuine connections and the limitations of existing platforms were identified. Insights: There is a prevailing desire among people to improve the quality of their business connections. Impact: The findings are set to enhance the networking experience and foster collaboration.
Inspiration
In conceiving the Bits'n'Bites project, the inspiration was firstly to neutralise the growing sense of isolation among business professionals in the digital age, and secondly to revive the art of meaningful personal connections in the professional world. The genesis of this idea was ignited by the observation of the reliance on digital communication tools that, whilst efficient, often lack the warmth and authenticity of face-to-face interactions. This observation led to the consideration of the potential for a platform that could facilitate the building of genuine relationships. Bits’n’Bites typically evokes images of snacks and socialising, reminiscent of a time when people connected face-to-face. However, in the digital age, Bits’n’Bites undergoes a transition into the virtual realm, where 'bites' assume the meaning of bytes, steering the concept towards using small fragments to integrate into the design. The logo encapsulates a more technological vision, capturing both the warmth of Bits’n’Bites (meeting someone for coffee and a chat) and the notion that 'bites' symbolise information transmitted electronically. The impetus for the app's design and the broader campaign stemmed from a desire to reflect the vibrant, dynamic nature of human interaction. There was an intent to translate the energy and spontaneity of in-person engagements into the visual language of Bits’n’Bites. This intention was manifested in the selection of bright hues, dynamic visuals, and contemporary design elements, aimed not merely at capturing attention but at conveying the essence of lively, engaging conversations facilitated by the app. Through meticulous consideration of the design and campaign strategy, the aim was not just to introduce an app but to inaugurate a movement towards more meaningful interactions in the professional realm.
Image Credits
People on images: Generated with AI by Midjourney Mockups: Envato & Freepik Video Sound: Envato
Project Overview
Bits'n'Bites Mobile Application has been a Iron winner in the Advertising, Marketing and Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Maria Burgelova & More By Us was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Bits'n'Bites Mobile Application.
Maria Burgelova & More By Us Press Releases
Attention press members and journalists: We offer a collection of press releases on Maria Burgelova & More By Us and their notable work, available for your unrestricted use. Press members can now immediately access 3 press releases.
Introducing Bits'n'Bites: A Revolutionary Mobile Application Redefining Professional Networking
Bits'n'Bites, a mobile application designed by Maria Burgelova & More By Us, is set to transform professional networking by prioritizing genuine human connections over digital isolation. The project, initiated in Bulgaria in June 2023, is currently in the MVP stage and is expected to launch in the next five months.
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