Fragrance Experience Device
Kaorium

Fragrance Experience Device for Scentmatic Inc.

This interactive signage system offering a new way to experience and enjoy fragrances through the fusion of scent and language. Utilizing the AI powered technology Kaorium, which visualizes the characteristics of fragrances, users can delve into their personal perceptions of scents and explore descriptive words that resonate with their impressions. This allows them to discover fragrances that perfectly align with their individual sensibilities.

Toshiharu Kurisu 2025 Enterprise Silver Press Kit № 166218

Download Press Kit № 166218

Download Press Kit № 166218 Fragrance Experience Device for Scentmatic Inc. by Toshiharu Kurisu to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Kaorium by Toshiharu Kurisu
Kaorium by Toshiharu Kurisu

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Consult the Image Credits Section for information on photo credits.

Fragrance Experience Device by Toshiharu Kurisu
Fragrance Experience Device by Toshiharu Kurisu

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Image attributions can be found in the Image Credits Section.

Toshiharu Kurisu Kaorium
Toshiharu Kurisu Kaorium

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Please check the Image Credits Section for photo acknowledgements.

Toshiharu Kurisu Fragrance Experience Device
Toshiharu Kurisu Fragrance Experience Device

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Image attributions can be found in the Image Credits Section.

Scentmatic Inc Brand Logo
Scentmatic Inc Brand Logo

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. To identify photo contributors, visit the Image Credits Section.

Unique Properties

This interactive signage uses AI to put scents into words and visualize the characteristics of each scent, offering new ways to encounter and enjoy scents. To allow users to focus on the images evoked by the scent and words, visual elements are kept to a minimum, with text floating up on the tabletop for a simple UI. Finally, the desired scent is presented in a scene like a "babbling brook of fresh greenery," encouraging emotional engagement.

Tags

Kaorium, AI, fragrance, signage, device

Production Technology

Everyone perceives scents differently. Kaorium puts these diverse perceptions into words and presents them, but it wants to respect "how the user themselves felt" and not unilaterally limit its interpretation. With cognitive diversity gaining attention in the context of education and business, Kaorium believes it can contribute to fostering a culture of respect and mutual acceptance of differences in how people perceive scents.

Design Challenge

When the prototype was actually completed, it became clear that it would be difficult to elevate the scent into a valuable experience simply by describing it in words. Rather than assigning a fragrance professional, they took a more consumer-oriented approach, pursuing what consumers "want" and collaborated with the sake, sports, and education sectors to improve social and experiential value.

Project Duration

The project started in Japan in November 2019. The extrasensory experience of scent that Kaorium brings can be applied to various fields such as education, food and drink, art and entertainment, and shopping. Currently, we are developing tools for sensory education, food and drink experiences, and purchasing experiences for brick-and-mortar retail stores. We are researching further possibilities for use.

Operation Flow

Using natural language processing, Kaorium can replace scents with simpler expressions that beginners can understand, such as "soft," "soapy," and "clean." Existing methods to support product selection include "diagnostic content," which suggests products that suit users by answering questions in a questionnaire, but KAORIUM provides an experience that allows users to actually smell different scents and delve deeper into how they feel, creating a more satisfying experience.

Research

In order to verify the value of KAORIUM from a neuroscience perspective, joint research was conducted with the University of Tokyo. In a demonstration experiment at a fragrance shop, the entrance rate increased by 139% and the purchase rate increased by 287% compared to before the introduction. The use of KAORIUM overseas is also increasing, including an exhibition at the London Design Festival 2023 and its introduction at The Fragrance Shop, the largest in the UK.

Inspiration

This project began with the vision of "enriching people's sensibilities and senses through fragrance." Fragrances enrich our lives, but scents are vague and difficult to grasp, and each person perceives them differently. For many people, it is difficult to choose a scent that suits them from the vast selection available, so we thought that "words" would be the key to creating an experience that allows many people, including beginners, to enjoy scents.

Image Credits

Image #1: SCENTMATIC.Inc, Kaorium, 2025. Image #2: SCENTMATIC.Inc, Kaorium, 2025. Image #3: SCENTMATIC.Inc, Kaorium, 2025. Image #4: SCENTMATIC.Inc, Kaorium, 2025. Image #5: SCENTMATIC.Inc, Kaorium, 2025.

Project Overview

Kaorium Fragrance Experience Device has been a Silver winner in the Interface, Interaction and User Experience Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

 Award Logo
Silver Recognition

Toshiharu Kurisu was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Kaorium Fragrance Experience Device.

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You are currently viewing Media Showcase № 166218. Uncover the depth of Toshiharu Kurisu's achievements in their newsroom, featuring everything from high-res images to detailed interviews. You are currently viewing Press Kit / Media Showcase 166218 for the Kaorium, with further content available in Newsroom 362008.

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