Kaorium
Fragrance Experience Device for Scentmatic Inc.
This interactive signage system offering a new way to experience and enjoy fragrances through the fusion of scent and language. Utilizing the AI powered technology Kaorium, which visualizes the characteristics of fragrances, users can delve into their personal perceptions of scents and explore descriptive words that resonate with their impressions. This allows them to discover fragrances that perfectly align with their individual sensibilities.
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Download Press Kit № 166218 Fragrance Experience Device for Scentmatic Inc. by Toshiharu Kurisu to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Kaorium by Toshiharu Kurisu
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Fragrance Experience Device by Toshiharu Kurisu
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Toshiharu Kurisu Kaorium
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Toshiharu Kurisu Fragrance Experience Device
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Scentmatic Inc Brand Logo
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Kaorium Fragrance Experience Device Press Releases
Availability alert: Press releases for Kaorium in languages including English.
Kaorium Fragrance Experience Device Translations
Bringing Kaorium closer to you with translations in multiple languages: Inneal Faireachdainn Cùbhraidheachd GD, Fragrance Experience Device EN, Geurervaring Toestel AF, Pajisje për Përvojën e Aromave SQ, ሽታ ልምድ መሣሪያ AM, جهاز تجربة العطور AR, Բույրի Փորձառության Սարք HY, সুগন্ধ অনুভৱ ডিভাইচ AS, Ətir Təcrübəsi Cihazı AZ, Usain Esperientzia Gailua EU, Прылада для вопыту араматаў BE, সুগন্ধ অভিজ্ঞতার ডিভাইস BN, Uređaj za doživljaj mirisa BS, Устройство за Изживяване на Аромати BG, ရနံ့သင်္ကေတအတွေ့အကြုံကိရိယာ MY, Dispositiu d'Experiència de Fragàncies CA, Aparato sa Kasinatian sa Pahumot CEB, Chipangizo Chokumvera Mafungo NY, 香氛體驗裝置 ZY, 香氛体验装置 ZH, Dispositivu d'Esperienza Olfattiva CO, Uređaj za Mirisno Iskustvo HR, Zařízení pro zážitek vůní CS, Duftoplevelsesapparat DA, Geurbelevingsapparaat NL, Aparato por Parfuma Sperto EO, Lõhnakogemuse Seade ET, Tuoksuelämyslaite FI, Dispositif d'Expérience Olfactive FR, Dispositivo de Experiencia de Fragancias GL, არომატების გამოცდილების მოწყობილობა KA, Dufterlebnis-Gerät DE, Συσκευή Εμπειρίας Αρώματος EL, Mba'e'oka Experiencia Hyakuã rehegua GN, સુગંધ અનુભવ ઉપકરણ GU, Aparèy Eksperyans Pafen HT, Na'urar Ƙwarewar Turare HA, Pūnaewele Hoʻāʻo ʻAla HAW, התקן חוויית ניחוח HE, सुगंध अनुभव उपकरण HI, Cuab Yeej Paub Txog Ntxhiab Tsw HMN, Illatélmény Eszköz HU, Ilmupplífunartæki IS, Ngwá Ọrụ Ahụmahụ Ísì Ụtọ IG, Perangkat Pengalaman Wewangian ID, Gléas Eispéiris Cumhrachta GA, Dispositivo di Esperienza Olfattiva IT, フレグランス体験デバイス JA, Piranti Pengalaman Wewangian JV, ಸುಗಂಧ ಅನುಭವ ಸಾಧನ KN, Хош иістерді сезіну құрылғысы KK, ឧបករណ៍បទពិសោធន៍ក្លិនក្រអូប KM, Igikoresho cy'Uburambe bw'Impumuro RW, 향기 체험 디바이스 KO, ئامێری ئەزموونی بۆن KU, Жыпар Жытты Тажрыйба Кылуу Түзүлүшү KY, ອຸປະກອນປະສົບການກິ່ນຫອມ LO, Apparatus Experientiae Fragrantiae LA, Smaržu Pieredzes Ierīce LV, Aromato Patirties Įrenginys LT, Parfum-Erliewnisapparat LB, Уред за Доживување на Мириси MK, Fitaovana Fiainana ny Hanitra MG, Peranti Pengalaman Wangian MS, സുഗന്ധ അനുഭവ ഉപകരണം ML, Apparat għall-Esperjenza tal-Profum MT, Taputapu Wheako Kakara MI, सुगंध अनुभव साधन MR, Үнэрийн Мэдрэмжийн Төхөөрөмж MN, सुगन्ध अनुभव उपकरण NE, Duftopplevelsesenhet NO, Duftopplevelsesenhet NB, Dispositiu d'Experiéncia de Fragràncias OC, ସୁଗନ୍ଧ ଅନୁଭବ ଉପକରଣ OR, د خوشبویی تجربې وسیله PS, دستگاه تجربه عطر FA, Urządzenie Doświadczeń Zapachowych PL, Dispositivo de Experiência de Fragrâncias PT, ਸੁਗੰਧ ਅਨੁਭਵ ਡਿਵਾਈਸ PA, Q'apay Musyana Yanapana QU, Dispozitiv de Experiență a Parfumurilor RO, Устройство для восприятия ароматов RU, Masini Fa'alogo i Manogi SM, सुगन्धानुभवयन्त्रम् SA, Uređaj za Mirisno Iskustvo SR, Chishandiso Chechiitiko Chezvinonhuhwira SN, خوشبوءِ جو تجرباتي ڊوائيس SD, සුවඳ අත්දැකීම් උපාංගය SI, Zariadenie pre vôňové zážitky SK, Naprava za izkušnjo dišav SL, Qalabka Khibrada Carafka SO, Sesebeliswa sa Boiphihlelo ba Monyofo ST, Dispositivo de Experiencia de Fragancias ES, Paranti Pangalaman Seungit SU, Kifaa cha Uzoefu wa Harufu SW, Doftupplevelseenhet SV, Aparato para sa Karanasan ng Pabango TL, Дастгоҳи таҷрибаи атр TG, நறுமண அனுபவ சாதனம் TA, Ис тәҗрибәсе җайланмасы TT, సువాసన అనుభవ పరికరం TE, อุปกรณ์ประสบการณ์น้ำหอม TH, དྲི་ཞིམ་ཉམས་མྱོང་ཡོ་ཆས། BO, መሳርሒ ተመክሮ ሽቶ TI, Koku Deneyim Cihazı TR, Atyr Tejribe Enjamy TK, Пристрій для сприйняття ароматів UK, خوشبو تجربہ ڈیوائس UR, ئەتىر تەجرىبىسى ئۈسكۈنىسى UG, Atir Tajribasi Qurilmasi UZ, Thiết Bị Trải Nghiệm Hương Thơm VI, Dyfais Profiad Persawr CY, Geurûnderfiningapparaat FY, Isixhobo Samava Evumba XH, דופֿט-דערפֿאַרונג אַפּאַראַט YI, Ẹ̀rọ Ìrírí Òórùn Dídùn YO, Idivayisi Yokuzwa Amaphunga ZU.
Kaorium Fragrance Experience Device Media Articles
Ready-to-feature articles on Kaorium are available in these languages: Korean, Arabic (Standard), Hindi, German, Spanish, Turkish, Indonesian, Dutch, Italian, English, Russian, Japanese, Portuguese, Chinese (Mandarin) and French, for your convenience.
Unique Properties
This interactive signage uses AI to put scents into words and visualize the characteristics of each scent, offering new ways to encounter and enjoy scents. To allow users to focus on the images evoked by the scent and words, visual elements are kept to a minimum, with text floating up on the tabletop for a simple UI. Finally, the desired scent is presented in a scene like a "babbling brook of fresh greenery," encouraging emotional engagement.
Tags
Kaorium, AI, fragrance, signage, device
Production Technology
Everyone perceives scents differently. Kaorium puts these diverse perceptions into words and presents them, but it wants to respect "how the user themselves felt" and not unilaterally limit its interpretation. With cognitive diversity gaining attention in the context of education and business, Kaorium believes it can contribute to fostering a culture of respect and mutual acceptance of differences in how people perceive scents.
Design Challenge
When the prototype was actually completed, it became clear that it would be difficult to elevate the scent into a valuable experience simply by describing it in words. Rather than assigning a fragrance professional, they took a more consumer-oriented approach, pursuing what consumers "want" and collaborated with the sake, sports, and education sectors to improve social and experiential value.
Project Duration
The project started in Japan in November 2019. The extrasensory experience of scent that Kaorium brings can be applied to various fields such as education, food and drink, art and entertainment, and shopping. Currently, we are developing tools for sensory education, food and drink experiences, and purchasing experiences for brick-and-mortar retail stores. We are researching further possibilities for use.
Operation Flow
Using natural language processing, Kaorium can replace scents with simpler expressions that beginners can understand, such as "soft," "soapy," and "clean." Existing methods to support product selection include "diagnostic content," which suggests products that suit users by answering questions in a questionnaire, but KAORIUM provides an experience that allows users to actually smell different scents and delve deeper into how they feel, creating a more satisfying experience.
Research
In order to verify the value of KAORIUM from a neuroscience perspective, joint research was conducted with the University of Tokyo. In a demonstration experiment at a fragrance shop, the entrance rate increased by 139% and the purchase rate increased by 287% compared to before the introduction. The use of KAORIUM overseas is also increasing, including an exhibition at the London Design Festival 2023 and its introduction at The Fragrance Shop, the largest in the UK.
Inspiration
This project began with the vision of "enriching people's sensibilities and senses through fragrance." Fragrances enrich our lives, but scents are vague and difficult to grasp, and each person perceives them differently. For many people, it is difficult to choose a scent that suits them from the vast selection available, so we thought that "words" would be the key to creating an experience that allows many people, including beginners, to enjoy scents.
Image Credits
Image #1: SCENTMATIC.Inc, Kaorium, 2025. Image #2: SCENTMATIC.Inc, Kaorium, 2025. Image #3: SCENTMATIC.Inc, Kaorium, 2025. Image #4: SCENTMATIC.Inc, Kaorium, 2025. Image #5: SCENTMATIC.Inc, Kaorium, 2025.
Project Overview
Kaorium Fragrance Experience Device has been a Silver winner in the Interface, Interaction and User Experience Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Toshiharu Kurisu was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Kaorium Fragrance Experience Device.
Toshiharu Kurisu Press Releases
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Kaorium by Toshiharu Kurisu Transforms Fragrance Discovery with AI-Powered Sensory Experience
Tokyo-based designer Toshiharu Kurisu unveils Kaorium, an innovative AI-driven fragrance experience device that uses natural language processing to translate scents into descriptive words, making fragrance exploration accessible and engaging for all. Debuting in Japan and now expanding internationally, Kaorium is redefining how people connect with and understand scents in retail, education, and beyond.
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