Interior Design
Diageo Travel Retail

Interior Design for L'Atelier Five Ltd

Seamlessly blending contemporary design with digital interactivity, the Diageo Flagship Shop In Shop offers a sophisticated yet relaxing shopping environment. Sleek textures, refined finishes, and organic curvature dominate the design language, setting the tone for an indulgent exploration of the brand’s portfolio. Visitors are welcomed into a world where luxury and craftsmanship meet, as the space invites them to discover the diverse range of Diageo labels in an unforgettable, sensory driven experience.

L'Atelier Five 2025 Agency Bronze Press Kit № 167830

Download Press Kit № 167830

Download Press Kit № 167830 Interior Design for L'Atelier Five Ltd by L'Atelier Five to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Diageo Travel Retail by L  039 Atelier Five
Diageo Travel Retail by L 039 Atelier Five

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Interior Design by L  039 Atelier Five
Interior Design by L 039 Atelier Five

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Image attributions can be found in the Image Credits Section.

L  039 Atelier Five Diageo Travel Retail
L 039 Atelier Five Diageo Travel Retail

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Acknowledgements for photographs are in the Image Credits Section.

L  039 Atelier Five Interior Design
L 039 Atelier Five Interior Design

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Photo credits are listed in the Image Credits Section.

L  039 Atelier Five LtdBrand Logo
L 039 Atelier Five LtdBrand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Acknowledgements for photographs are in the Image Credits Section.

L  039 Atelier Five  Corporate Logo
L 039 Atelier Five Corporate Logo

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Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Photo credits are listed in the Image Credits Section.

Design Newswire
Diageo Travel Retail Interior Design Press Releases

Availability alert: Press releases for Diageo Travel Retail in languages including English.


Unique Properties

Diageo, the global leader in premium alcoholic beverages, proudly opens its latest Flagship Shop In Shop at the prestigious Luxury Terminal 2 of Incheon International Airport, Seoul. This exclusive store offers travellers an immersive journey into the world of luxury, housing an impressive collection of Diageo’s finest brands in a space designed to elevate the retail experience.

Tags

Luxury, Liquid, Whiskey, Fluid, Natural, Travel Retail, Diageo, Shop in Shop

Production Technology

Corian Thermoforming Carpentry skilled Wielding perforated metal Bespoke glorifiers and furniture pieces

Design Challenge

While using innovative materials like thermoformed Corian to achieve seamless, organic curves. Realizing this ambitious design within a tight deadline presented significant challenges, as the space was conceived as a permanent fixture that needed to accommodate multiple brands while maintaining a cohesive, luxurious feel. Thermoforming Corian was particularly complex, requiring precise heating and shaping to achieve smooth, flowing forms without compromising durability or finish. Despite these technical hurdles, the design team ensured the material reflected the elegance and refinement of the whiskey-making process. The store’s vision also had to balance tradition with inclusivity. While South Korea’s whiskey market has historically been dominated by older men, the space was designed to attract a broader audience. By combining timeless craftsmanship with modern luxury, the store offers an immersive experience that resonates with both seasoned enthusiasts and new consumers. It successfully unifies multiple brands under one cohesive, high-end environment, setting a new standard for whiskey retail.

Project Duration

4 months from start to finish. London design 1 month Dubai for researching production 1 month South Korea for build in April 2024 2 months

Operation Flow

As you enter, the design naturally guides you on a journey, where every curve and surface feels intentional and welcoming. The flow of the space is inspired by the movement of water, creating a sense of calmness as you explore. The sculptural walls, crafted from seamless Corian, curve gently around the space, drawing you in with their organic shapes. It’s like walking through a living sculpture, each turn offers a new perspective, revealing products in an ever-evolving way, much like the way light plays across the surface of water.

Research

The design of Diageo’s flagship store at Incheon Airport is deeply inspired by the materials, processes, and traditions of whiskey making. Drawing from the iconic craftsmanship of Scottish distilleries, the concept reflects the beauty of copper stills, the flowing nature of liquid, and the rich heritage behind whiskey production. Copper’s warmth and natural patina were central to the inspiration, symbolizing both tradition and timeless elegance. The organic, curved shapes of the space are influenced by the fluidity of whiskey itself, it's smooth movement and the way it interacts with glass and stone. This idea of liquid shaping stone became a key metaphor, leading to the exploration of materials that could replicate the visual and tactile qualities of something softened and sculpted by liquid over time. Additionally, the design reflects the luxurious essence of Diageo’s portfolio by emphasizing sensory richness. The interplay of light and shadow, inspired by the way whiskey catches and refracts light, became a core conceptual driver. The vision was to evoke the feeling of immersion within a premium whiskey making process, creating a connection between the materials and the heritage of the craft. Every choice, from the curved forms to the material finishes, aimed to mirror the elegance, refinement, and depth of the whiskey experience itself.

Inspiration

Seamlessly blending contemporary design with digital interactivity, the Diageo Flagship Shop In Shop offers a sophisticated yet relaxing shopping environment. Sleek textures, refined finishes, and organic curvature dominate the design language, setting the tone for an indulgent exploration of the brand’s portfolio.

Image Credits

L’Atelier Five Ltd. and Diageo Scotland Ltd.

Project Overview

Diageo Travel Retail Interior Design has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

 Award Logo
Bronze Recognition

L'Atelier Five was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Diageo Travel Retail Interior Design.

DesignPRWire
L'Atelier Five Press Releases

Explore the world of L'Atelier Five through our press releases, designed for media members to use freely and enrich your content. Available now: 1 press releases ready for immediate access by journalists.


Diageo Travel Retail Flagship Shop In Shop Wins Bronze at 2025 A' Design Awards for Innovative Whiskey Retail Experience

L'Atelier Five's Diageo Flagship Shop In Shop at Incheon International Airport, Seoul, has been honored with the Bronze A' Interior Space, Retail and Exhibition Design Award 2025, celebrating its seamless blend of contemporary luxury, digital interactivity, and immersive whiskey-inspired design that redefines the travel retail experience.


Newsroom
L'Atelier Five Newsroom

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