Fusionista

Interior Design for Emperor Cinemas

In this cinema, the Oft Interiors team conducted an in-depth discussion on the younger’s consumption and the economy of appearance and brought new business model thinking for the 10-year-old shopping mall. At the beginning of the reconstruction, the design team firstly analyzed and sorted out the geographical location, original building features, consumption format, project positioning, consumer groups, project types and difficulties of reconstruction, and so on, comprehensively deconstructing the cinema.

Download Press Kit № 107804

Download Press Kit № 107804 Interior Design for Emperor Cinemas by Oft Interiors Ltd. to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Fusionista by Oft Interiors Ltd

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Interior Design by Oft Interiors Ltd

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Oft Interiors Ltd Fusionista

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Fusionista Interior Design Press Releases

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Fusionista Interior Design Media Articles

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Unique Properties

This is a renovation project whose original site is also a cinema. However, with the change of consumption structure and business model, the original cinema was not suitable for the needs of young consumers. A new high-end cinema with new function orientation and unique "experiential consumption scene" was hoped to be created.

Tags

cinema, interior design, entertainment space, commercial space, renovation project

Production Technology

First of all, the profitability of the cinema is the sale of light food, therefore the line reflecting the traces of space users needs to guide consumers to different sales areas. The lower two floors are mainly for the ticketing area and the outside area, while the upper two floors are for the movie halls. In this way, the area of selling light food becomes the only way which must be passed to the cinema, which provides a favorable condition for the occurrence of consumption. The two upper floors are mainly providing a purer viewing environment for the cinema.

Design Challenge

What is different from the ordinary cinema is that, due to the limitation of the building itself, the entire cinema is distributed in four different floors and the functional areas are cut into pieces.

Project Duration

The project started in 2018 in HK and finished in 2019 in the same place.

Operation Flow

In addition to the arrangement of lines of moving, when it comes to the design style, the designer also presents distinctive functional space according to different materials of various colors, textures and tactile sensation, such as leather, copper, marble brick, steel bar and so on. At the same time, material properties need to be considered in the selection of materials, due to needs of the commercial space environment to be continuously maintained and the necessity to further reduce the maintenance cost in the later period.

Research

How to plan all the functional areas reasonably while the area and size of each floor are different? This is the key point of this pondering over the design.

Inspiration

We emphasize the importance of "experiential consumption scene" to the current business environment in design, the thinking over design is not only reflected in the visual tension, but also in the control of materials, the arrangement of lines of moving, and the countless logic behind.

Image Credits

All images used in the submission was taken by Sean.

Project Overview

Fusionista Interior Design has been a Golden winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Golden Recognition

Oft Interiors Ltd. was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Fusionista Interior Design.

Oft Interiors Ltd. Press Releases

Our press releases on Oft Interiors Ltd. and their work are made freely available for press members looking to add depth to their content. Press members can now immediately access 4 press releases.

Fusionista: A Cinematic Transformation by Oft Interiors Ltd.

Oft Interiors Ltd. unveils Fusionista, a revolutionary renovation project that redefines the cinematic experience with a focus on "experiential consumption scenes."

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