Life Cube
Flat Package Sofa for Jason Furniture (Hangzhou) Co.,Ltd.
This is a flat package sofa designed for easy assembly and disassembly. Its unique feature lies in transforming parts of the sofa is structure into its own packaging, significantly reducing the use of packaging materials. With detachable backrests and seat cushions, these components can be fully stored within the base, reducing the packaged volume to just 1/3 of the finished product. This innovation greatly lowers the overall costs associated with packaging, storage, and transportation.
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Download Press Kit № 170637 Flat Package Sofa for Jason Furniture (Hangzhou) Co.,Ltd. by Hongwang Zhu to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Life Cube by Hongwang Zhu
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Flat Package Sofa by Hongwang Zhu
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Hongwang Zhu Life Cube
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Hongwang Zhu Flat Package Sofa
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Jason Furniture Hangzhou Co Ltd Brand Logo
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Life Cube Flat Package Sofa Press Releases
Press releases tailored for Life Cube are available in the languages: English.
Unique Properties
This is a flat package sofa designed for easy assembly and disassembly. Its unique feature lies in transforming parts of the sofa is structure into its own packaging, significantly reducing the use of packaging materials. With detachable backrests and seat cushions, these components can be fully stored within the base, reducing the packaged volume to just 1/3 of the finished product. This innovation greatly lowers the overall costs associated with packaging, storage, and transportation.
Tags
Flat package, Detachable sofa, Assemble easily,assemble Rapidly,sustainable design
Production Technology
The sofa base is crafted from recyclable plastic using a one piece molding process, ensuring durability and environmentally friendly. The backrest securely interlocks with the base through a cruciform tenon joint, providing stability, while the cushion is fastened to the base via elastic straps, offering easy assembly and disassembly while maintaining comfort and safety.
Design Challenge
There are many flat package and detachable products on the market, but designs that integrate product and packaging functionality are relatively rare. The most challenging aspect lies in creating an innovative solution that can perfectly store the product, eliminate the need for complex assembly structures, and differ significantly from traditional frame style bases. To achieve this, we needed to conceptualize a base suitable for mass production that efficiently stores the product. After extensive research, we ultimately drew design inspiration from the technology of recyclable plastic one piece molding.
Project Duration
This project commenced in Hangzhou in November 2024 and is scheduled to conclude in March 2025, with an expected market launch in July 2025.
Operation Flow
The base features square holes for connecting the backrest and round holes for securing the elastic straps of the cushion. During assembly, the elastic straps on the cushion are fastened into the round holes, while the L shaped component at the bottom of the backrest is inserted into the square hole and pushed backward to lock into place.
Research
Our research is aimed at the furniture market, and we hope to get an innovative sofa product through our project. We Collected information through our research department, including user is evaluation, Logistics distribution evaluation and other information. Learned that many sofa products are now large in size, difficult to assemble, difficult to storage and other problems, so we designed this sofa to solve these problems.
Inspiration
Traditional sofa bases often use wooden frames, leaving internal space unused. During packaging and transportation, this space is not utilized and occupies extra volume, often requiring additional wooden frames for protection. To address this, I optimized the design by integrating part of the sofa into its packaging, allowing the base shell to serve a dual protective function. This maximizes space efficiency, reduces packaging steps, improves operational efficiency, and lowers costs.
Project Overview
Life Cube Flat Package Sofa has been a Silver winner in the Furniture Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Hongwang Zhu.
Silver Recognition
Hongwang Zhu was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Life Cube Flat Package Sofa.
Hongwang Zhu Press Releases
Access a rich repository of press releases on Hongwang Zhu, offered to press and media professionals for unrestricted use in their stories. Available now: 1 press releases ready for immediate access by journalists.
Hongwang Zhu's Life Cube Sofa Wins Silver A' Design Award for Innovative Flat-Pack, Sustainable Design
Hongwang Zhu's Life Cube, a flat package sofa that ingeniously integrates its own packaging to minimize waste and maximize efficiency, has been awarded the Silver A' Furniture Design Award 2025 for its sustainable approach and user-friendly assembly, with an anticipated market launch in July 2025.
Hongwang Zhu Newsroom
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