Hyzy World Youth Activity Center
Corporate Identity for HYZY World Youth Activity Center
The Hyzy World logo adopts a circular form, symbolizing wholeness and perfection, while seamlessly integrating the architectural arch as a defining feature. By merging two dimensional and three dimensional expressions, the design embodies the concept of a Gateway to the Future. A distinctive highlight of the logo is its hidden heart shaped detail: when viewed from above, the top down perspective reveals a perfect heart, and under sunlight, the shadow naturally forms a heart shape as well. This dual-heart concept beautifully conveys the brand’s core philosophy of Nurturing with Love.
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HYZY World Youth Activity Center by ECUST Hao SHAN
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Corporate Identity by ECUST Hao SHAN
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ECUST Hao SHAN HYZY World Youth Activity Center
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ECUST Hao SHAN Corporate Identity
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ECUST Hao SHAN Design Team Photo
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HYZY World Youth Activity CenterBrand Logo
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ECUST Hao SHAN Corporate Logo
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ECUST | Hao SHAN Interview
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Hyzy World Youth Activity Center Corporate Identity Press Releases
Access press releases crafted for Hyzy World Youth Activity Center in these languages: English.
Hyzy World Youth Activity Center Corporate Identity Translations
Our Hyzy World Youth Activity Center translations are now available in a wide range of languages: Korporatiewe Identiteit AF, Identitet Korporativ SQ, የድርጅት ማንነት AM, الهوية المؤسسية AR, Կորպորատիվ Ինքնություն HY, কৰ্প'ৰেট পৰিচয় AS, Korporativ Kimlik AZ, Identitate Korporatiboa EU, Карпаратыўная ідэнтычнасць BE, কর্পোরেট পরিচয় BN, Korporativni Identitet BS, Корпоративна идентичност BG, ကော်ပိုရိတ်အမှတ်သင်္ကေတ MY, Identitat Corporativa CA, Identidad sa Korporasyon CEB, Chizindikiro cha Kampani NY, 企業形象設計 ZY, 企业形象识别 ZH, Identità Corporativa CO, Korporativni identitet HR, Firemní identita CS, Virksomhedsidentitet DA, Huisstijl NL, Korporacia Identeco EO, Korporatiivne identiteet ET, Yritysidentiteetti FI, Identité Corporative FR, Dearbh-aithne Corporra GD, Identidade Corporativa GL, კორპორატიული იდენტობა KA, Unternehmensidentität DE, Εταιρική Ταυτότητα EL, Empresa Rechapyrã GN, કોર્પોરેટ આઇડેન્ટિટી GU, Idantite Kòporatif HT, Asalin Kamfani HA, Hōʻailona Oihana HAW, זהות ארגונית HE, कॉर्पोरेट पहचान HI, Kev Cim Txog Lub Tuam Txhab HMN, Vállalati arculat HU, Fyrirtækjaímynd IS, Njirimara Ụlọ Ọrụ IG, Identitas Korporat ID, Féiniúlacht Chorparáideach GA, Identità Aziendale IT, コーポレートアイデンティティ JA, Identitas Korporat JV, ಕಾರ್ಪೊರೇಟ್ ಗುರುತು KN, Корпоративтік сәйкестік KK, អត្តសញ្ញាណសាជីវកម្ម KM, Irangamuntu ry'Ikigo RW, 기업 아이덴티티 KO, ناسنامەی کۆرپۆرەیت KU, Корпоративдик идентификация KY, ເອກະລັກອົງກອນ LO, Identitas Corporativa LA, Korporatīvā identitāte LV, Korporatyvinė tapatybė LT, Korporativ Identitéit LB, Корпоративен идентитет MK, Famantarana ny Orinasa MG, Identiti Korporat MS, കോർപ്പറേറ്റ് ഐഡന്റിറ്റി ML, Identità Korporattiva MT, Tuakiri Rangatōpū MI, कॉर्पोरेट ओळख MR, Корпорацийн Дүр Төрх MN, कर्पोरेट पहिचान NE, Bedriftsidentitet NO, Identitat Corporativa OC, କର୍ପୋରେଟ୍ ପରିଚୟ OR, کارپوریټ هویت PS, هویت برند FA, Identyfikacja wizualna PL, Identidade Corporativa PT, ਕਾਰਪੋਰੇਟ ਪਛਾਣ PA, Empresaq Kikinnin QU, Identitate Corporativă RO, Корпоративная идентичность RU, Fa'asinomaga a le Kamupani SM, Korporativni identitet SR, Chimiro cheKambani SN, ڪارپوريٽ سڃاڻپ SD, ආයතනික අනන්යතාවය SI, Firemná identita SK, Korporativna identiteta SL, Aqoonsiga Shirkadeed SO, Boitsebiso ba Kgwebo ST, Identidad Corporativa ES, Identitas Korporat SU, Utambulisho wa Kampuni SW, Företagsidentitet SV, Pagkakakilanlan ng Korporasyon TL, Ҳувияти корпоративӣ TG, நிறுவன அடையாளம் TA, Корпоратив Кыяфәт TT, కార్పొరేట్ గుర్తింపు TE, เอกลักษณ์องค์กร TH, መንነት ትካል TI, ལས་ཚོགས་ཀྱི་ངོ་བོ། BO, Kurumsal Kimlik TR, Korporatiw şahsyýet TK, Корпоративна ідентичність UK, کارپوریٹ شناخت UR, كارخانا كىملىكى UG, Korporativ Identifikatsiya UZ, Nhận Diện Thương Hiệu VI, Hunaniaeth Gorfforaethol CY, Bedriuwsidentiteit FY, Isazisi seShishini XH, קאָרפּאָראַטיווע אידענטיטעט YI, Ìdánimọ̀ Ilé-iṣẹ́ YO, Isazisi Senkampani ZU, Bedriftsidentitet NB, सांस्थानिक अस्मिता SA, Corporate Identity EN, for global reach.
Hyzy World Youth Activity Center Corporate Identity Media Articles
For immediate use: Hyzy World Youth Activity Center articles, available in languages such as Turkish, Indonesian, Dutch, Italian, English, Russian, Japanese, Portuguese, Chinese (Mandarin), French, Korean, Arabic (Standard), Hindi, German and Spanish, to enrich your content.
Unique Properties
HYZY World Youth Activity Center is the largest youth activity center in China, with a total construction area of approximately 100,000 square meters. The brand owner sought a logo that is modern and minimalist while conveying the spirit of care in youth education, the pursuit of excellence, and a forward-looking vision. Additionally, the design needed to reflect the architectural characteristics of the center. Instead of adopting a traditional two-dimensional design approach, the HYZY World logo reinterprets the circular form in a three-dimensional space. This approach preserves the integrity of the ring while creating an open and dynamic structure that seamlessly incorporates the center’s iconic arch element. The logo is versatile for both graphic applications and three-dimensional spatial installations. The central arch not only reflects the architectural features but also symbolizes the "Gateway to the Future." The most unique and heartfelt aspect of the design lies in its hidden “heart” Easter egg: when viewed from a top-down perspective, the logo naturally forms a heart shape, and under specific lighting conditions, the projected shadow also reveals a heart. This dual-heart concept perfectly embodies HYZY World Youth Activity Center’s core philosophy of "educating with love." The mascot design is inspired by the only figurative building within the Hyzy World Youth Activity Center complex: the Whale Theater. The two mascots are adorable whale avatars—one representing a boy and the other a girl—both dressed in playful whale-themed outfits full of energy and charm. The white shape on their chests reflects the signature arch of the building. A hidden design easter egg adds an extra layer of creativity: when viewed from a top-down perspective, the mascots together form the image of two cute little whales.
Tags
Logo, Branding, IP Design, Mascot design
Design Challenge
Integrating the circular form with the building’s signature arch while maintaining an open and minimalist aesthetic posed a significant design challenge. To overcome this, I moved beyond traditional two-dimensional design and reinterpreted the circular shape in three-dimensional space. This approach preserved the integrity of the circle while introducing a dynamic, open structure that seamlessly incorporates the building’s arch. In its three-dimensional form, the central arch of the logo not only reflects the architectural identity but also symbolizes the “Gateway to the Future.” Additionally, a hidden design element enhances its emotional impact: when viewed from above, the logo naturally forms a heart shape, and under specific lighting conditions, its shadow also casts a heart. This dual-heart concept beautifully embodies Hyzy World Youth Activity Center’s core philosophy of “nurturing with love.”
Project Duration
The project was launched in December 2023 in Shanghai, China, and will conclude in May 2024. Location: 6258 Dongfang Meigu Avenue, Shanghai, China.
Operation Flow
Initially, the owners of The HYZY World Youth Activity Center conducted a three-month logo design competition, but the submitted designs did not meet expectations. As a result, they reached out to us. After more than two months of in-depth research and exploration of design concepts, we submitted the logo and mascot design proposal in May 2024, which was ultimately approved. The brand owner was highly satisfied with the designs and gave them high praise and recognition.
Research
We conducted in-depth research into the architectural form and design concept of the Hyzy World Youth Activity Center. We made extensive design attempts focusing on using the architectural shape as the primary design element for the logo. Additionally, we explored breakthroughs in logo design, transitioning from two-dimensional to three-dimensional design concepts.
Inspiration
The Hyzy World Youth Activity Center is an extensive architectural complex. Incorporating too many intricate details in the logo would make it overly complex and difficult to recognize. Instead, the design focuses on the most frequently mentioned architectural feature of HYZY World: the arch. This key element is combined with a circular form, symbolizing wholeness and perfection. By transforming the logo from a flat design into a three-dimensional structure, it achieves an open, converging form rich in meaning and depth.
Image Credits
All Copyrights ECUST-Creplus Design, 2025
Project Overview
Hyzy World Youth Activity Center Corporate Identity has been a Golden winner in the Advertising, Marketing and Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
ECUST | Hao SHAN was recognized with the coveted Golden A' Design Award in 2025, a testament to excellence of their work Hyzy World Youth Activity Center Corporate Identity.
ECUST | Hao SHAN Press Releases
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Creplus Design Wins Golden A' Design Award for Innovative Hyzy World Youth Activity Center Branding
Shanghai-based Creplus Design, led by Hao Shan, has been awarded the prestigious Golden A' Design Award 2025 for its modern and meaningful corporate identity and mascot system for the Hyzy World Youth Activity Center, China's largest youth activity facility, completed in May 2024.
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