Huanghongying

Tea Packaging Design for Shenzhen Qianhai Phecda Creative Design Co., Ltd.

The climate and geographical environment of Huanghongying Tea Garden are irreproducible. This is its unique advantage. When designing, designers always grasp the ecological concept and emphasize the uniqueness of the ecological environment. Good tea comes from high mountains, because the mountains are cloudy and foggy, the temperature difference between day and night is large, and the humidity is large. This environment is conducive to improving the sound of tea leaves, with a good taste and freshness.

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Download Press Kit № 87649 Tea Packaging Design for Shenzhen Qianhai Phecda Creative Design Co., Ltd. by Wei Dai to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Huanghongying by Wei Dai

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Tea Packaging Design by Wei Dai

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Wei Dai Huanghongying

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Wei Dai Tea Packaging Design

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Shenzhen Qianhai Phecda Creative Design Co Ltd Brand Logo

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Huanghongying Tea Packaging Design Press Releases

Press releases for Huanghongying are now accessible in these languages: English.

Huanghongying Tea Packaging Design Media Articles

Explore our ready-to-use articles on Huanghongying, available in multiple languages: Spanish, English, Chinese (Mandarin), Hindi, French, Portuguese, Arabic (Standard), Korean, Italian, Indonesian, German, Dutch, Turkish, Japanese and Russian, for your feature stories.

Unique Properties

This packaging is the epitome of its planting environment.showing its core selling points from different angles by means of illustrations in its unique geographical environment, such as the diversified climate of tea mountain, the environmental management of tea tree growth, etc. The richness of the local natural ecology and the harmonious coexistence of man and natureso that consumers can intuitively perceive the quality support behind the product and the product's own maximum value.

Tags

tea ,packaging, beverage, illustration, Graphics, Environmental

Production Technology

The material of this package is made of carton structure, which is easy to recycle and light in weight, easy to carry and transport. The tea is divided into small bags and has a separate structure for convenient drinking.

Design Challenge

The most difficult thing in the design is how to convey the diverse geographical environment and unique planting methods of tea plantations to consumers. Tea farmers have limited funds and can not carry out advertising and propaganda. This requires designers to convey as much information as possible when creating packaging without increasing customer costs. Ultimately, the designer decided to hand-draw the surface of the package in the form of illustrations, while listing some useful data one by one. On the premise of beauty and protection, the packaging was made into a propaganda picture.

Project Duration

The project was launched in Guizhou in March 2017, completed in Shenzhen in May 2018, and received the If Packaging Design Award in Germany in January 2019.

Operation Flow

Tea is divided into separate small bags, which are convenient to take when drinking and will not pollute other tea. The outer packaging structure of tea is made of environmentally friendly paper.

Research

In remote mountainous areas of Guizhou, tea farmers need to take their tea to the market for sale, but they can not find the core selling point to participate in the market competition. After receiving the project, the designer went deep into the local investigation and interviewed tea farmers and tea merchants. It was found that there was no trace of modern industry when tea growers cultivated tea. They did not use pesticides or fertilizers. All of them were organic and environmentally friendly, minimizing environmental pollution. This model is not common in modern tea gardens. He reminds us to live in harmony with nature.

Inspiration

In the creation of this work, the designer went to the tea garden to inspect and found that the local tea farmers, in the awe of nature and ecological protection, used biological control methods to invest in a large number of beneficial insects such as swallows and seven-spotted ladybugs to control pests and diseases and protect tea leaves from pesticide contamination. This design is designed to show the richness of the local natural ecology and the harmonious coexistence of man and nature.

Image Credits

Designer Wei DAI,Huanghongying,2017

Project Overview

Huanghongying Tea Packaging Design has been a Bronze winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Wei Dai was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Huanghongying Tea Packaging Design.

Wei Dai Press Releases

Journalists and media members can enrich their content with our press releases on Wei Dai, available for free use. Press members can now immediately access 3 press releases.

Wei Dai's Huanghongying Tea Packaging Design Wins Bronze A' Design Award

Wei Dai's award-winning tea packaging design, inspired by the ecological harmony of Guizhou's tea gardens, was completed in Shenzhen in May 2018 and received the A' Design Award in 2020.

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