Leman Jewelry
Branding and Packaging for Leman Jewelry Vietnam
Visual solution to Leman Jewelry's new identity was a complete new system to expose the luxury, exquisite yet sophisticated and minimal feeling. The new logo inspired by Leman's working process, their haute couture design service, by crafting all diamond shapes surrounding a star-symbol or sparkle symbol, creating a sophisticated symbol and also echoing the shining effect of diamond. Following up, all collateral materials were produced with high quality details to highlight and enrich luxuriousness of all new brand visual elements.
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Download Press Kit № 89734 Branding and Packaging for Leman Jewelry Vietnam by M — N Associates to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Leman Jewelry by M N Associates
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Branding and Packaging by M N Associates
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M N Associates Leman Jewelry
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M N Associates Branding and Packaging
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M N Associates Design Team Photo
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Leman Jewelry VietnamBrand Logo
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Leman Jewelry Branding and Packaging Press Releases
For Leman Jewelry, we offer press releases in multiple languages, including: English.
Leman Jewelry Branding and Packaging Translations
Our Leman Jewelry translations are now available in a wide range of languages: Thiết kế Thương hiệu VI, ব্ৰেণ্ডিং আৰু পেকেজিং AS, Marca Ñemoheñói ha Ñembojaha GN, Merkevarebygging og Emballasje NB, Identitat de marca e empaquetatge OC, Marca Ruway hinaspa P'akina QU, ब्रान्डिङ्ग तथा पैकेजिङ्ग SA, ብራንዲንግን ምዕሻግን TI, Branding and Packaging EN, Handelsmerk En Verpakking AF, Marka Dhe Paketimi SQ, የምርት ስም መለያ እና ማሸግ AM, العلامة التجارية والتغليف AR, Ապրանքանիշը և Փաթեթավորումը HY, Marka Və Qablaşdırma AZ, Marka Eta Ontziratzea EU, Брэндынг І Ўпакоўка BE, ব্র্যান্ডিং এবং প্যাকেজিং BN, Brendiranje I Pakiranje BS, Брандирането И Опаковането BG, ကုန်အမှတ်တံဆိပ်နှင့်ထုပ်ပိုး MY, Marca I Embalatge CA, Chizindikiritso Ndi Ma Cd NY, 品牌和包装 ZH, Marca È Imballaggio CO, Markiranje I Pakiranje HR, Branding A Balení CS, Branding Og Emballering DA, Branding En Verpakking NL, Markado Kaj Pakaĵo EO, Bränding Ja Pakendamine ET, Tuotemerkki Ja Pakkaus FI, La Marque Et L'emballage FR, Marca E Embalaxe GL, ბრენდინგი და შეფუთვა KA, Branding Und Verpackung DE, Η Επωνυμία Και Η Συσκευασία EL, બ્રાંડિંગ અને પેકેજિંગ GU, Mak Ak Anbalaj HT, Saka Alama Da Marufi HA, מיתוג ואריזה HE, ब्रांडिंग और पैकेजिंग HI, A Márkajelzés És A Csomagolás HU, Branding Dan Packaging ID, Brandáil Agus Pacáistiú GA, Ika Ya Na Ihe Eji Eme Ya IG, Vörumerki Og Umbúðir IS, Branding E Packaging IT, ブランディングとパッケージング JA, Merek Lan Kemasan JV, ಬ್ರ್ಯಾಂಡಿಂಗ್ ಮತ್ತು ಪ್ಯಾಕೇಜಿಂಗ್ KN, Маркалау Және Орау KK, យីហោនិងវេចខ្ចប់ KM, Kuranga No Gupakira RW, Брендинг Жана Таңгактоо KY, 브랜딩 및 포장 KO, Branding Û Pakkirin KU, Notans, Et Packaging LA, Branding A Verpackung LB, ຍີ່ຫໍ້ແລະການຫຸ້ມຫໍ່ LO, Prekės Ženklo Formavimas Ir Pakavimas LT, Firmas LV, Брендирање И Пакување MK, Ny Marika Sy Ny Fonosana MG, Penjenamaan Dan Pembungkusan MS, ബ്രാൻഡിംഗും പാക്കേജിംഗും ML, L-Immarkar U L-Imballaġġ MT, Ko Te Tohu Me Te Pepa MI, ब्रँडिंग आणि पॅकेजिंग MR, Брэнд, Сав Баглаа Боодол MN, ब्रान्डि And र प्याकेजि NE, Merkevarebygging Og Emballasje NO, ବ୍ରାଣ୍ଡିଂ ଏବଂ ପ୍ୟାକେଜିଂ OR, ਬ੍ਰਾਂਡਿੰਗ ਅਤੇ ਪੈਕਜਿੰਗ PA, نام تجاری و بسته بندی FA, Branding I Opakowanie PL, نښې او بسته PS, A Marca E A Embalagem PT, Marcare Și Ambalare RO, Брендинг И Упаковка RU, برانڊنگ ۽ پيڪنگنگ SD, Branding Ma Afifi SM, Брендирање И Паковање SR, Tha Branndadh Agus Pacadh GD, Brake Uye Kupakata SN, වෙළඳ නාමකරණය සහ ඇසුරුම්කරණය SI, Branding A Balenie SK, Blagovna Znamka In Embalaža SL, Sumadaynta Iyo Baakadaynta SO, Ho Kenya ST, Branding Y Packaging ES, Merek Sareng Bungkusan SU, Chapa Na Ufungaji SW, Varumärke Och Förpackning SV, பிராண்டிங் மற்றும் பேக்கேஜிங் TA, బ్రాండింగ్ మరియు ప్యాకేజింగ్ TE, Бренди Ва Бастабандӣ TG, การสร้างตราสินค้าและบรรจุภัณฑ์ TH, Marka We Gaplamak TK, Ang Branding At Packaging TL, Markalaşma Ve Paketleme TR, Брендлау Һәм Төрү TT, ماركا ۋە ئورالما UG, Брендинг Та Упаковка UK, برانڈنگ اور پیکیجنگ UR, Markalash Va Qadoqlash UZ, Mae Brandio A Phecynnu CY, Branding En Ferpakking FY, Uphawu XH, סאָרט און פּאַקקאַגינג YI, Iyasọtọ Ati Apoti YO, Ukufaka Uphawu Nokufaka ZU, 品牌和包裝 ZY, Ang Branding Ug Packaging CEB, ʻo Ke Kapa A Me Ke Kāʻei Pale HAW, Kev Tsim Khoom Thiab Kev Ntim Khoom HMN, རིགས་རྟགས་གསར་འཛུགས་དང་སྒྲིལ་ཁུག་བཟོ་སྐྲུན། BO, for global reach.
Leman Jewelry Branding and Packaging Media Articles
Explore our ready-to-use articles on Leman Jewelry, available in multiple languages: Chinese (Mandarin), Hindi, Korean, Indonesian, Dutch, German, Portuguese, Japanese, Russian, Turkish, Arabic (Standard), Italian, French, English and Spanish, for your feature stories.
Unique Properties
When it comes to jewelry industry, Vietnam has been known for a reputation of gold craftsmanship, trading and ignoring retail experience. However, Leman Jewelry stands out as an independent haute couture design brand, which specializes in diamonds. For years, they have been not just shaping up diamond the trading market in Vietnam, but also unlocking a completely new behavior to high-class society by their unique and sophisticated diamond jewelry and trading rarest gemstones.
Tags
leman jewelry, jewerly, visual identity, branding, blue, vietnam, saigon, diamond, gold, ho chi minh city
Production Technology
Sculpted embossing special blue foil for logo, shiny metal pin to attach reversed shopping carrier straps. Italian made box packaging, silver hot stamping on texture blue paper. Nickel tag logo on premium velvet jewelry box with changeable inserts could be used for rings, earrings and necklace. Italian made plastic diamond security case with high-quality plastic box. High-quality ribbon with embossed hand writing slogan. Metal shiny lock for gifting. Lacquered deep blue box for jewelry collectors, handmade in Vietnam. Silk printed scarves inspired from logo mark.
Design Challenge
The most challenging part was production, passing Vietnam import law and quality control, especially most of production was taking part outbound. The production was taking care very carefully to achieve what never happened before in Vietnam. For example, diamond security seal card for investment is one of the first branded one in Vietnam, high-quality like well-know GIA card, where others are still using heat pressed PP cover.
Project Duration
Started April 2018 and officially launched 01 June 2019 in Saigon, Vietnam
Operation Flow
Leman Jewelry first came to us with a requirement of packaging system developing and outstretching a better luxurious, unique & personal system. However, what the brand needs is a total refreshment, in order to meet up its high-standard brand spirit, including reconstructing branding system and solving packaging issue. Resulting a hit to jewelry market, level up Leman Jewelry to be the case study for new wave of business improvement, meeting international professionalism in retail experience. It makes customers more satisfied and expand their market wider locally and internationally.
Research
The whole creative process is a deep investigation and researching about all aspects of jewelry and gemstone market, internationally and locally. On personal touch, in order to input brand characters and signify Leman among others, the logo crafting process was a complete reflection of Leman design process for every custom creation. The logo was a Leman collection of all diamonds have been working on so far. Beside sophisticated logo mark, all other brand materials are designed based on minimalism to maintain sustainability for the brand as well as create an environment for their creation to shine.
Inspiration
Starting with the most fundamental ring setting shape, the shape which holds the diamonds and glorifies its beauty, the cross setting. We called it the Leman Star, as the sparkle indicates that jewelry brand symbolism, Leman Star is also seen in the center of the letter E in the logotype. Around the Star, there are various types of diamond shapes crafted one by one asymmetrically. The logo grid system based on the inner grid of the round diamond cut, the most common diamond shape.
Image Credits
Photographer : Monkey Minh Photography Assistant : Quyen Phan Videography : Lam Huynh
Project Overview
Leman Jewelry Branding and Packaging has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
M — N Associates was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Leman Jewelry Branding and Packaging.
M — N Associates Press Releases
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Introducing the Luxurious Leman Jewelry by M â N Associates
Leman Jewelry, a Haute Couture Diamond Brand, Unveils a New Luxurious Identity in Saigon, Vietnam
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