Corporate Identity for Rebrandt
Koopmans asked Rebrandt to communicate the breadth of the range more clearly. The word "print shop" no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language but also a strategic marketing instrument that communicates the wide range of products they can offer. Ruud Winder, head of design Rebrandt, wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
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For Animated Koopmans Logo, find press releases in a variety of languages: English.
We provide articles ready for publication on Animated Koopmans Logo, offered in several languages: Spanish, German, Dutch, English, Korean, Japanese, Russian, Chinese (Mandarin), Turkish, Arabic (Standard), French, Portuguese, Indonesian, Hindi and Italian.
Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer. The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
Typographic, animated logo, logo system
The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
From concept to realisation approximately 3 months.
Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Ruud Winder - Rebrandt 2022
Animated Koopmans Logo Corporate Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Ruud Winder was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Animated Koopmans Logo Corporate Identity.
Attention press members and journalists: We offer a collection of press releases on Ruud Winder and their notable work, available for your unrestricted use. Available now: 5 press releases ready for immediate access by journalists.
Rebrandt introduces the animated Koopmans logo, a strategic marketing instrument reflecting the dynamic working attitude of the organization, awarded Silver in A' Graphics, Illustration and Visual Communication Design Award 2023.
Visit Ruud Winder Newsroom for an inside look at exceptional design and award-winning projects.
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