Hong Kong Houseware Fair 2019
Installations for Hong Kong Trade Development Council
The organiser for the Hong Kong Houseware Fair had 2 objectives. Firstly, to elevate the show’s image, secondly was provide a physical trend forecast display area. From this, a welcome/signage installation was created at the venue’s main foyer and exhibition hall entry inspired by the trend research. Selective colours and forms were used to create abstract interior settings. For the physical trend forecast display 4 categories of future trends provided by the houseware industry were curated in a similar visual merchandising technique to narrate the stories of the displays to the visitors.
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Hong Kong Houseware Fair 2019 Installations Press Releases
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Hong Kong Houseware Fair 2019 Installations Media Articles
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Unique Properties
To uplift the image 3 areas were provided by the event organiser inside the Convention and Exhibition Centre building for the 2019 Hong Kong Houseware Fair. First, a welcome installation at the venue’s entrance foyer, followed by an entrance treatment for the exhibition hall entry, then a separate trend forecast display showing 4 future predictions from the industry’s research report.
Tags
Trade, Hong Kong, Houseware, Installation, Welcome, Signage, Exhibition, Design, Organiser, Fair, Trend Forecast, Central Display
Production Technology
A 30m2 x 5m high welcome installation consists of a large LED 3mm pitch screen. Other materials used include reusable aluminium structural system, LED stripe lights, black sticker finish, acrylic panels, digital print, vinyl graphics and biodegradable carpet. The same material specification was applied for the hall entry treatment and trend display area. All constructions and bespoke furniture were tested offsite for quicker reassembly and lit during the 3 days onsite timeline.
Design Challenge
Besides an onsite production of only 3 days, another challenge was finding a design concept to reflect the industry trend and stimulate the visitors. Since the 3 areas provided at the fair were far apart from each other, a common visual thread was required. The solution was to borrow elements from the trend forecast to develop an overarching concept for the 3 spaces provided by the organiser.
Project Duration
The 2019 Hong Kong Houseware Fair project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 3 days starting from the 20th until 23rd of April 2019.
Operation Flow
The flow was a challenge as each area offered for the new design was spread out and an aesthetic link was required to draw the attention of the visitors. Therefore, the welcome installation and entrance treatment’s art direction reflected elements of the main trend display area. This provided a subliminal connection between all 3 spaces and helped elevated the aesthetics of the organisers work at the event.
Research
The research began with analysing the trend forecasts for the houseware industry. To relate the theme to this industry, a series of abstract interior settings were built under the Living Art concept for the welcome installation and entrance treatment. Selected colours, textures and lighting elements were taken from the trend forecast reports. This ensured a subconscious form of connection between the first two installations and the separate trend display area located at the concourse.
Inspiration
Inspiration for both the welcome installation and exhibition hall entrance treatment derived from the official houseware industry tend report. From this, a selection of bold colours finishes and lit outline framework was chosen to produce a language of abstract interior settings. Subsequently, a separate trend display area edited images, materials, bespoke furniture and selected products to form the 4-physical interpretation of the industry’s trend forecast.
Project Overview
Hong Kong Houseware Fair 2019 Installations has been a Silver winner in the Event and Happening Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Hong Kong Trade Development Council.
Silver Recognition
Hong Kong Trade Development Council was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Hong Kong Houseware Fair 2019 Installations.
Hong Kong Trade Development Council Press Releases
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Hong Kong Houseware Fair 2019 Showcases Innovative Installations
The Hong Kong Trade Development Council presents a cutting-edge welcome installation and trend display at the 2019 Houseware Fair
Hong Kong Trade Development Council Newsroom
Dive into Hong Kong Trade Development Council Newsroom to explore celebrated designs and projects.
