Modern Odyssey
Installation Spaces for Hong Kong Trade Development Council
With only 3 days for the onsite setup, the design challenging was to create an dominant theme to connect and uplift the overall image of the 2019 Hong Kong International Jewellery Show. As such the design concept Modern Odyssey was developed. This concept was based on research from different cultures and civilisations influencing jewellery design in the past. Ancient Greek mythology seemed most ideal, as it provided many symbolisms from various deities that were used to decorate the various specialised locations within this show.
Download Press Kit № 90569
Download Press Kit № 90569 Installation Spaces for Hong Kong Trade Development Council by Hong Kong Trade Development Council to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At enterprise|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention enterprise|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. enterprise|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Modern Odyssey by Hong Kong Trade Development Council
Download 1800 Pixels JPEG Image.
Installation Spaces by Hong Kong Trade Development Council
Download 1800 Pixels JPEG Image.
Hong Kong Trade Development Council Modern Odyssey
Download 1800 Pixels JPEG Image.
Hong Kong Trade Development Council Installation Spaces
Download 1800 Pixels JPEG Image.
Hong Kong Trade Development CouncilBrand Logo
Download 1800 Pixels JPEG Image.
Hong Kong Trade Development Council Corporate Logo
Download 1800 Pixels JPEG Image.
Modern Odyssey Installation Spaces Press Releases
Availability alert: Press releases for Modern Odyssey in languages including English.
Modern Odyssey Installation Spaces Media Articles
Access our collection of Modern Odyssey articles, ready for use and offered in languages: Turkish, Arabic (Standard), Indonesian, German, French, Portuguese, Italian, Dutch, Chinese (Mandarin), Hindi, Korean, Japanese, Russian, English and Spanish.
Unique Properties
The event organiser for the 2019 Hong Kong International Jewellery Show required an overall image uplift to envelop the various allocated spaces. Areas such as the main foyer and various entrances into the specialised jewellery halls were offered to a new design. A concept called Modern Odyssey was developed using allegories from ancient Greek mythology was developed to decorate these areas. Besides this, only 3 days were permitted for the onsite setup.
Tags
Trade, Hong Kong, Jewellery, Greek Mythology, Modern Odyssey, Installation, Space, Exhibition, Design, Organiser, Show
Production Technology
All the walls and columns were built using a lightweight metallic framed structure, cladded with translucent graphic mesh and backlit. Bespoke props, lighting, LED and in some areas ambient soundtrack was used to produce the various allegorical installations in the spaces. All the production had to be tested offsite before the final onsite construction. This was due to the very tight 3 days allowance for the onsite installation.
Design Challenge
Once the concept direction was set, the challenge was to research the fascinating stories from ancient Greek mythology. It was then that a hierarchal approach was used to build the visitors journey throughout the whole exhibition. Firstly, with Zeus at the foyer then followed by the entrance treatments into the specialised halls using the other deities and so forth. Another challenge was the short move in time, therefore all the material specification had to be lightweight and easily assembled.
Project Duration
The project duration was 3 months from the initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 5 days starting from the 28th of February to the 4th of March 2019.
Operation Flow
The flow was designed in chronological order related to the theme Modern Odyssey. Various allegorical installations were created in reference to the Greek deities. Starting with the translation of Zeus at the main foyer as a welcome installation. Then moving to Poseidon, Hera, Apollo, Artemis and Athena being represented at the other entrance areas within the venue.
Research
The research for the Modern Odyssey concept started as a study on various civilization, folklores and cultural beliefs that were influential to past jewellery design. From this research, ancient Greek mythology was chosen due to its array of multifaceted characters and symbolisms. It provided plenty of material to curate a journey at the venue as an overarching theme. This led to the idea of allegorical installations to developed the space instead of showing the actual Greek god.
Inspiration
Inspiration for the concept of Modern Odyssey derived from studying various affluent cultural beliefs that had influenced past jewellery design. From this, ancient Greek mythology was most apt due to its array of complex characters and symbolisms. It provided plenty of scopes to curate the physical spaces using allegories as clues rather than show the referred Greek deity. As such, each installation was unique to its central character such as Zeus, Poseidon, Hera, Apollo, Artemis to Athena etc.
Project Overview
Modern Odyssey Installation Spaces has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Hong Kong Trade Development Council.
Bronze Recognition
Hong Kong Trade Development Council was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Modern Odyssey Installation Spaces.
Hong Kong Trade Development Council Press Releases
Media members, dive into our press releases on Hong Kong Trade Development Council's work, ready for you to use and enhance your journalistic content. Available now: 5 press releases ready for immediate access by journalists.
Modern Odyssey: A Mythological Journey Through Installation Spaces
Modern Odyssey by Hong Kong Trade Development Council at 2019 Hong Kong International Jewellery Show
Hong Kong Trade Development Council Newsroom
Access Hong Kong Trade Development Council Newsroom for exclusive insights into distinguished design and laureled projects.
