Creative Trade Mark

Raw Honey for Lithuanian local bee farm Honey Moon

Designer choose a subtle package design with focus to the handmade wooden lid that tops each container. The combination of dark green and gold foil with wooden lid at top of the jar gives an good impression and makes it like unique gift, while the packaging helps. The Botanic stand out from other honey brands in Lithuania and overseas market.

Download Press Kit № 91735

Download Press Kit № 91735 Raw Honey for Lithuanian local bee farm Honey Moon by Zanas Karenauskas to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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The Botanic by Zanas Karenauskas

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Raw Honey by Zanas Karenauskas

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Zanas Karenauskas The Botanic

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Zanas Karenauskas Raw Honey

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Zanas Karenauskas Design Team Photo

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Lithuanian local bee farm Honey MoonBrand Logo

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Creative Trade Mark Raw Honey Press Releases

Access press releases crafted for Creative Trade Mark in these languages: English.

Creative Trade Mark Raw Honey Media Articles

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Unique Properties

The Botanic - A wildly impossible, natural raw honey made from imaginative minds with unrealistic expectations for quality and taste. The packaging design concept is based on simplicity and respect for the raw materials. The label design incorporates a hexagon shape, a shape found in nature (like hexagonal snowflakes) and very reminiscent of the honeycomb. The hexagonal shape is prevalent in nature and it's considered the strongest shape known.

Tags

luxury, inspiration, fascination, exclusive, unique, creativity, brand architecture

Production Technology

The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper.This sample perfectly illustrates that even products, that are released in small batches, can be packaged in good designed package, which is produced by using really high-quality materials.⁣⁣

Design Challenge

Creative Trade Mark's ambition was to create product labeling and packaging for The Botanic raw honey that would reflect the purity and natural integrity of the product. Starting with a product that is all natural, our challenge was to create design concepts that speak to the consumer about the original experience of the healthy and sweet, natural product inside each jar.

Project Duration

Started: June of 2019 Location: Lithuania Market Country: United Kingdom Market Region: Europe Product Category: Confectionery Consumer Packaging Format: Glass Jar, Tag Consumer Substrate / Material: Glass Jar, Wood

Operation Flow

The Botanic honey's new design is original down to the unique handmade wooden lid that tops each container. Each lid is hand crafted from wood from the linden tree, which was struck by lightning. By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.

Research

By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.

Inspiration

The aim of this packaging was to create a design that would announce its own individuality while keeping to the high quality standards and general concept of the natural honey purity. We wanted to show that the packaging reflects true balance between human and nature. To create such a feeling, we needed the special key. And the main key is the wooden lid. Each one lid are made individually by human hand from natural linden tree, whose nectar is so generously shared by bees in this jar.

Image Credits

Photo: Produck, MIndaugas Norkaitis

Project Overview

Creative Trade Mark Raw Honey has been a Golden winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Golden Recognition

Zanas Karenauskas was recognized with the coveted Golden A' Design Award in 2020, a testament to excellence of their work Creative Trade Mark Raw Honey.

Zanas Karenauskas Press Releases

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Creative Trade Mark Unveils The Botanic: Raw Honey Packaging Design

Creative Trade Mark introduces The Botanic, a raw honey packaging design that embodies purity, natural harmony, and authenticity, reflecting the values of the beekeepers and the design team. Crafted with a focus on individuality and high-quality standards, the packaging features a unique handmade wooden lid and a hexagonal label design inspired by nature.

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