Logo and Brand Identity for Tualcom
The logomark of Tualcom is inspired by the radiofrequency waves, which is related to the field that the company operates, and it simply connects the letters of Tual. Therefore, the logo not only emphasizes the company name but also refers to the operation fields of them. The branding is shaped around the idea of horizontal red stripes that are coupled with vertical blue ones to achieve a sense of continuity and communication. The resulting graphic language and the visual system instantly communicate with the broad audience compactly and efficiently.
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Explore press materials for Tualcom, available in languages such as English.
Bringing Tualcom closer to you with translations in multiple languages: Logo and Brand Identity EN, Logo En Handelsmerkidentiteit AF, Logoja Dhe Identiteti I Markës SQ, አርማ እና የምርት መለያው AM, الشعار وهوية العلامة التجارية AR, Լոգոն և Ապրանքանիշի Ինքնությունը HY, Logo Və Marka Şəxsiyyəti AZ, Logotipo Eta Marka Identitatea EU, Ідэнтыфікацыя Лагатыпа І Брэнда BE, লোগো এবং ব্র্যান্ড পরিচয় BN, Identitet Logotipa I Marke BS, Идентичността На Логото И Марката BG, လိုဂိုနှင့်တံဆိပ်အမှတ်အသား MY, El Logotip I La Identitat De Marca CA, Chizindikiritso Ndi Chizindikiro NY, 徽标和品牌标识 ZH, U Logu È L'identità Di Marca CO, Logotip I Identitet Marke HR, Logo A Identita Značky CS, Logo Og Brandidentitet DA, Logo En Merkidentiteit NL, Logo Kaj Marko-Identeco EO, Logo Ja Brändi Identiteet ET, Logo Ja Brändi-Identiteetti FI, Le Logo Et L'identité De Marque FR, Logotipo E Identidade De Marca GL, ლოგო და ბრენდის იდენტურობა KA, Logo Und Markenidentität DE, Το Λογότυπο Και Η Ταυτότητα Της Μάρκας EL, લોગો અને બ્રાન્ડ ઓળખ GU, Logo Ak Idantite Mak HT, Tambarin Alama Iri Iri HA, לוגו וזהות מותג HE, लोगो और ब्रांड पहचान HI, A Logó És A Márka Identitás HU, Logo Dan Identitas Merek ID, Lógó Agus Aitheantas Branda GA, Njirimara Akara Na Njirimara IG, Kennimerki Og Vörumerki IS, Il Logo E L'identità Del Marchio IT, ロゴとブランドアイデンティティ JA, Logo Lan Identitas Merek JV, ಲೋಗೋ ಮತ್ತು ಬ್ರಾಂಡ್ ಗುರುತು KN, Логотип Пен Брендтің Жеке Басын Куәландыру KK, ស្លាកសញ្ញានិងអត្តសញ្ញាណម៉ាក KM, Ikirangantego Nibiranga RW, Логотип Жана Брендди Аныктоо KY, 로고와 브랜드 아이덴티티 KO, Logo Û Nasnameya Brand KU, Logo A Mark Identitéit LB, Notam Logo Atque Identitatis LA, ໂລໂກ້ແລະຕົວຕົນຂອງຍີ່ຫໍ້ LO, Logotipas Ir Prekės Ženklo Identitetas LT, Logotips Un Zīmola Identitāte LV, Логото И Идентитетот На Брендот MK, Marika Sy Marika Marika MG, Logo Dan Identiti Jenama MS, ലോഗോയും ബ്രാൻഡ് ഐഡന്റിറ്റിയും ML, Il-Logo U L-Identità Tad-Ditta MT, Ko Te Waitohu Me Te Tuakiri Waitohu MI, लोगो आणि ब्रँड ओळख MR, Лого, Брэндийн Таних Тэмдэг MN, लोगो र ब्रान्ड पहिचान NE, Logo Og Merkeidentitet NO, ଲୋଗୋ ଏବଂ ବ୍ରାଣ୍ଡ ପରିଚୟ OR, ਲੋਗੋ ਅਤੇ ਬ੍ਰਾਂਡ ਦੀ ਪਛਾਣ PA, آرم و هویت برند FA, Logo I Tożsamość Marki PL, لوگو او نښه نښه PS, O Logotipo E A Identidade Da Marca PT, Logo-Ul Și Identitatea Mărcii RO, Логотип И Фирменный Стиль RU, علامت (لوگو) ۽ برانڊ جي سڃاڻپ SD, Logo Ma Le Faʻailoga Igoa SM, Идентитет Логотипа И Бренда SR, Tha Suaicheantas Agus Dearbh-Aithne Branda GD, Chiziviso Uye Chiratidzo Chiziviso SN, ලාංඡනය සහ වෙළඳ නාම අනන්යතාවය SI, Logo A Identita Značky SK, Logotip In Identiteta Blagovne Znamke SL, Astaanta Iyo Aqoonsiga Astaanta SO, Logo Le Boits'oaro Ba Lebitso ST, El Logotipo Y La Identidad De Marca ES, Logo Sareng Identitas Merek SU, Nembo Na Kitambulisho Cha Bidhaa SW, Logotyp Och Varumärkesidentitet SV, லோகோ மற்றும் பிராண்ட் அடையாளம் TA, లోగో మరియు బ్రాండ్ గుర్తింపు TE, Нишона Ва Нишонаи Бренди TG, โลโก้และเอกลักษณ์ของแบรนด์ TH, Logotip We Marka Şahsyýeti TK, Logo At Pagkakakilanlan Ng Tatak TL, Logo Ve Marka Kimliği TR, Логотип Һәм Бренд Үзенчәлеге TT, بەلگە ۋە ماركا كىملىكى UG, Логотип Та Фірмовий Стиль UK, لوگو اور برانڈ کی شناخت UR, Logotip Va Tovar Belgisi UZ, Logo Và Bộ Nhận Diện Thương Hiệu VI, Logo A Hunaniaeth Brand CY, Logo En Merkidentiteit FY, Uphawu Lophawu Kunye Nophawu XH, לאָגאָ און סאָרט אידענטיטעט YI, Ami Ati Idanimọ Iyasọtọ YO, Uphawu Lobunikazi Kanye Nomkhiqizo ZU, 徽標和品牌標識 ZY, Logo Ug Identidad Sa Brand CEB, ʻo Ka Inoa Inoa A Me Nā Hōʻailona HAW, Logo Thiab Lub Cim Tus Kheej HMN.
We provide articles ready for publication on Tualcom, offered in several languages: Italian, Indonesian, Dutch, German, Chinese (Mandarin), French, Portuguese, Hindi, Japanese, Russian, Turkish, Arabic (Standard), Korean, English and Spanish.
In this project, the main objective was to reflect the company values into a powerful logomark and branding. The logomark is inspired by radiofrequency waves and it simply connects the letters T, U, A, and L. The COM of the TUALCOM comes from the word, communication. In order to answer the request of the client to put an emphasis on the word TUAL, the remaining part of the company name is consciously eliminated from the logomark but implicitly projected through one continuous red band. The branding is shaped around the same idea of horizontal red stripes that are coupled with vertical blue ones.
Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior office space.
The client was hesitant to make a radical shift in the logo and the branding due to a concern of not being able to be recognized by their current customers. In order to balance out the powerful change in the logo, the previous color combination was preserved and replaced with a better calibrated version of them. Therefore, the existing visual system of the company was preserved to respect its past. The client was highly satisfied with the results.
The project started in October 2018 and finished in February 2019 in Ankara.
A brand identity guidelines manual was provided to the client in order to create a consistent visual language across all digital and printed media. The coupling of vertical blue stripes with a horizontal red band sets off a coherent visual link that immediately interacts with the audience and makes them recognize Tualcom without even seeing the logo.
Starting the project, an extensive research was made on both the existing logo and the visual identity as well as the graphic language of other companies in the field. The outcome of this research revealed that the existing logo was generic, and it was easily being mixed up with other similar logos by the audience. The branding system was also lacking. The field research suggested that the new logo should be welcoming, young and unique, and simple but effective. The visual system was to be built not only for the industry related audience but also for the ones who are unfamiliar to the field.
Tualcom operates in the fields of communication and RF Technologies. The main company objective stands out to develop and produce compact, efficient and general purpose or application specific communication and RF systems, subsystems and modules. The main motive was to reflect these core values in the visual identity of the brand. The inspiration for the project comes from the notions of continuity and connectivity which directly refer to the fields of communication and RF Technologies. The resulting graphic language and the visual system instantly communicate with the broad audience in a compact and efficient way.
All visual materials were designed and produced by Kenarköşe Creative.
Tualcom Logo and Brand Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Kenarköse Creative was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Tualcom Logo and Brand Identity.
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Tualcom's new visual identity reflects the company's commitment to compact, efficient, and purpose-specific communication and RF systems.
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