Mixed Reality
Holographic Installation for Economiton
To solve the task of presenting the energy strategy of the city, a hologram was chosen as the tool. It was needed to develop the interior and exterior of the stand, taking into account the strict limitations of the technology to re-invented the hologram technology. Instead of 1 layer, designers used 3: a hologram, a background, a projection onto the floor. All layers worked synchronously. The graphics had to comply with strict rules in order not to break the magic. Tried to stick to minimalism and focus on achieving the illusion of the presence of real objects and a sensation of energy literally in the air.
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Mixed Reality Holographic Installation Press Releases
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Mixed Reality Holographic Installation Media Articles
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Unique Properties
The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Tags
Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology
We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Project Duration
The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow
Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.
Research
We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration
When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Overview
Mixed Reality Holographic Installation has been a Silver winner in the Event and Happening Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Inty LLC.
Silver Recognition
Inty LLC was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Mixed Reality Holographic Installation.
Inty LLC Press Releases
Journalists and media members can enrich their content with our press releases on Inty LLC, available for free use. Available now: 2 press releases ready for immediate access by journalists.
Moscow's Energy Strategy Brought to Life with Holographic Installation
Inty LLC Unveils Innovative Holographic Installation at Russian Energy Week Forum
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