Hanwu Liquan 1974
Beverage for GANSU JIUQUAN HANWU LIQUOR CO.,LTD.
The fermented technology of Hanwu Liquan 1974 is developed from Han Dynasty. The design of Hanwu Liqu 1974 conveys traditional Chinese aesthetics. The using colour blue on the design is inspired by the blue Jade. The colour on the design expresses illusory and dreamy. The design represents an elegant and imperial style with the using gold colour and the dragon pattern of the Han Dynasty.
Download Press Kit № 102146
Download Press Kit № 102146 Beverage for GANSU JIUQUAN HANWU LIQUOR CO.,LTD. by Wen Liu to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Hanwu Liquan 1974 by Wen Liu
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Beverage by Wen Liu
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Wen Liu Hanwu Liquan 1974
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Wen Liu Beverage
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Hanwu Liquan 1974 Beverage Press Releases
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Hanwu Liquan 1974 Beverage Media Articles
Ready for your features: articles on Hanwu Liquan 1974 in various languages, including Turkish, Arabic (Standard), Hindi, Dutch, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Spanish, Italian, German, French, Portuguese and English.
Unique Properties
In the era of consumption, an eye-catching design style has become the core of marketing of Chinese liquor companies. Hanwu Baijiu follows the trend of consumption development and applies Chinese traditional culture and fashion aesthetics on the design. Hanwu Liqu 1974 is a brand-new product series for its company.
Tags
Craft, Bottle design, Hanwu, New Chinese style, Han culture, Jade blue
Production Technology
The bottle of the design is a transparent spray frosted glass bottle with roasted gold. The material of the cover of the bottle is metal. The material of the tag on the design is metal.
Design Challenge
In the early stage of the project, there are problems in the control of mold removal, cap enforceability, cost control, and visual effect during the production of the bottle. In the final stage of the project, the designers solved the problem mentioned previously, the application of wood pattern on the cap help wood saving. The design achieves many possibilities to develop.
Project Duration
The project started in January 2019 and finished in December 2019 in Shenzhen.
Operation Flow
The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intends to show the idea of traditional culture in the context of today's era.
Research
The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intended to show the idea of traditional culture in the context of today's era.
Inspiration
Hanwu Liquan Baijiu inherits the fermented technology of the Han Dynasty. The designer used the blue colour of the Jade from Han Dynasty as the main colour on the design. The main visual element of the design is the application of two dragons inspired by the dragon pattern style of the Han Dynasty. The design wants to express a modern and simple style. The blue glass material reflects the unique texture of the glass of the Han Dynasty. The design transfers the idea and value of the product.
Image Credits
Image #1 Creator Wen Liu, Hanwu Liquan 1974, 2019 Image #1 Creator Jiabao Zou, Hanwu Liquan 1974, 2019 Image #1 Creator Weijie Kang, Hanwu Liquan 1974, 2019 Image #1 3D Modeler Jing Zhou, Hanwu Liquan 1974, 2019
Project Overview
Hanwu Liquan 1974 Beverage has been a Bronze winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Wen Liu was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Hanwu Liquan 1974 Beverage.
Wen Liu Press Releases
Media members, dive into our press releases on Wen Liu's work, ready for you to use and enhance your journalistic content. Instantly access 33 press releases, available exclusively for journalists.
Introducing Hanwu Liquan 1974: A Modern Interpretation of Traditional Chinese Aesthetics
Wen Liu's Hanwu Liquan 1974, a new Chinese-style beverage, draws inspiration from the Han Dynasty to create a modern and elegant design, conveying traditional Chinese aesthetics.
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