Yedao Lugui Baijiu
Beverage for HAINAN YEDAO LIQUOR DEVELOPEMT CO.,LTD
The idea of the design is about the famous eight tourist attractions in Hainan Province of China. The design applies an illustration form to draw those eight tourist scenic spots on the bottle of the product. The packaging of the product is simple with Hainan characteristics. The tourist can use the product as a gift for their relative and friend. The design of the product packaging propagandizes the local cultural characteristics of Hainan. It also spread the Hainan’s tourist attractions culture.
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Yedao Lugui Baijiu by Wen Liu
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Beverage by Wen Liu
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Wen Liu Yedao Lugui Baijiu
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Wen Liu Beverage
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Yedao Lugui Baijiu Beverage Press Releases
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Yedao Lugui Baijiu Beverage Media Articles
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Unique Properties
Hainan Province is a famous tourist attraction in the south of China. It has a tropical monsoon climate. Yedao Lugui Baijiu is a well-known brand in Hainan. The idea of producing Yedao Lugui Baijiu is to promote the local characteristics of Hainan. Yedao Lugui Baijiu also conveys Hainan's local tourist culture.
Tags
Yedao Lugui Baijiu, Hainan Tourism Products, Tourism, Hainan Characteristics, Tourist Attraction Illustration
Production Technology
The material of the outside box is acrylic and paper. The technology of the outside box uses a gold stamp and silk printing. The material of the bottle is a glass bottle. The technology of the bottle uses a craft of roasted flower. The cover of the bottle uses plastic cover as material and uses baking gold as technology.
Design Challenge
The outcome of box shape design was not ideal in the early stage, as the product details were not well displayed. The design made continuously improved in the later stage. The result of the packaging design seems more prominent in the display effect and shelf placement.
Project Duration
The project started in October 2018 and finished in May 2019 in Shenzhen.
Operation Flow
Hainan is a famous tourist attraction with Chinese characteristics. In order to promote Hainan's tourism culture to the public, so the design uses the iconic eight tourist attractions of Hainan on the illustration. The illustration on the front of the bottle seems to directly communicate with the audience. The design tries to impress the audience for spreading the idea of the product.
Research
The research background is about Hainan's tourism culture. After researching on the product market, visiting the field of Hainan, and reading online sources, thus we find the representative scenic spots of Hainan's tourism culture. The design is mainly based on the form of illustration. The design highlights the product features. It also highlights the theme of the tourist product.
Inspiration
The idea of design is to promote local cultural characteristic and tourist culture of Hainan, so the design applies the eight scenic spots of Hainan as a creative idea. The design in order to create an interaction between product, tourist and scenic spot, so those eight famous tourist attractions are presented in illustration form on the face side of the bottle. The design tries to produce an impressive effect to the tourists for spreading the idea of the product. The neck label is distinguished by a different colour. The surface of the outside box is made of transparent acrylic, so the illustration of the product bottle in the inside can be clearly seen. The overall colour of the design is blue with a simple style. It creates a good display effect. The design has the characteristics of Hainan.
Image Credits
Image #1: Creator Wen Liu, Yedao Lugui Baijiu 2019. Image #1: Creator Xianwen Wu, Yedao Lugui Baijiu, 2019. Image #1: Creator Weijie Kang, Yedao Lugui Baijiu, 2019. Image #1: Illustrator Shuanglong Wang, Yedao Lugui Baijiu, 2019.
Project Overview
Yedao Lugui Baijiu Beverage has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Wen Liu was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Yedao Lugui Baijiu Beverage.
Wen Liu Press Releases
We provide a series of press releases on Wen Liu that journalists and press members can freely incorporate into their narratives. For immediate journalistic use: 33 press releases are available right now.
Introducing Yedao Lugui Baijiu: A Design Celebrating Hainan's Tourist Culture
Wen Liu's Yedao Lugui Baijiu design, awarded Silver in A' Packaging Design Award 2020, showcases Hainan's scenic spots on a unique beverage packaging.
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