Wiseman Beer
Beverage for SHENZHEN ORACLE CREATIVE DESIGN CO., LTD
The packaging design seems simple and colourful. The design produces a fashionable effect for the product. The red icon on the product bottle seems to break the traditional restriction of the design of the Chinese beer packaging. The design has a strong visual impact. The main colour of the design is red. The detail of the design expresses a modern and minimalist visual language.
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Download Press Kit № 91422 Beverage for SHENZHEN ORACLE CREATIVE DESIGN CO., LTD by Wen Liu to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Wiseman Beer by Wen Liu
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Beverage by Wen Liu
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Wen Liu Wiseman Beer
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Wen Liu Beverage
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Wiseman Beer Beverage Press Releases
Our Wiseman Beer press releases are ready in languages: English, for your convenience.
Wiseman Beer Beverage Media Articles
Explore our ready-to-use articles on Wiseman Beer, available in multiple languages: French, Portuguese, Dutch, Italian, German, Hindi, Korean, Turkish, Arabic (Standard), Indonesian, Chinese (Mandarin), Japanese, Russian, Spanish and English, for your feature stories.
Unique Properties
Beer is the favourite liquor for most Chinese young people. The reason of producing this beer packaging is in order to make the beer packaging on the market seems more fashionable, in line with the temperament of young people and conveys the spirit of young people.
Tags
Wasa, Beer, Wiseman, Art, Red
Production Technology
The design bottle is made of glass and plastic. The material of the bottle lid is metal. The bottle label is paper.
Design Challenge
The design of the bottle label was initially inconsistent with the entire design. The design did not achieve the predicted result. After many altering the design, the design was completed. The technique of the bottle making was also a problem need to solve.
Project Duration
The project started in October 2018 and finished in May 2019 in Shenzhen.
Operation Flow
The image design on the bottle reflects the status of the young people group, which is free, mysterious, funny, free, unconstrained and full of passion. When consumers take a look or use the product, they would feel resonate with the idea of the design.
Research
The project uses the beer market for young people as a background. With the research on online information and site investigation, the designers have gained an in-depth understanding of the life and preferences of most young people in China at this stage. So the design images could attract young people group.
Inspiration
Chinese young people often drink beer. In order to reflect the fashion sense of beer packaging and cater to the young people's market, the design expresses a quirky, mysterious and free effect. The icon image is directly and boldly embedded in the bottle, and the large area of red on the design reflects the young people’s passion. The bottle’s label and the icon are red and white, which increases a promotional effect.
Image Credits
Image #1: Creator Wen Liu, Wiseman Beer, 2019 Image #1: Creator HengHong Yang, Wiseman Beer, 2019 Image #1: Creator Weijie Kang, Wiseman Beer, 2019 Image #1: Illustrator Yawen Dai, Wiseman Beer, 2019
Project Overview
Wiseman Beer Beverage has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Wen Liu was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Wiseman Beer Beverage.
Wen Liu Press Releases
Discover Wen Liu's journey through our press releases, available for all press members and journalists to use without restrictions. 33 press releases are now available for immediate access by journalists.
Introducing Wiseman Beer: A Fashionable and Passionate Beverage Packaging Design by Wen Liu
Discover the innovative Wiseman Beer packaging design, a reflection of the fashion sense and passion of Chinese young people, created by Wen Liu and team in Shenzhen.
Wen Liu Newsroom
Find inspiration and award-winning creativity within the Wen Liu Newsroom.
