Transformers the Skin Test House
Pop Up Store for Birkin Creative Integrated Marketing Service Limited
Transformers: The Skin Test House of SK-II is designed as the second marketing center of a Japanese cosmetics brand in a form of pop up store. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places. The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will be deeply rooted in people's minds.
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Download Press Kit № 107197 Pop Up Store for Birkin Creative Integrated Marketing Service Limited by Hsuan-Hui Lee to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Transformers by Hsuan Hui Lee
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Pop Up Store by Hsuan Hui Lee
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Hsuan Hui Lee Transformers
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Hsuan Hui Lee Pop Up Store
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Transformers the Skin Test House Pop Up Store Press Releases
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Transformers the Skin Test House Pop Up Store Media Articles
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Unique Properties
The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
Tags
pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
Production Technology
Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
Design Challenge
This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few. To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued.
Project Duration
Time: January, 2020 Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year.
Operation Flow
The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc. In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below: 1.Canopy would be attached to the houses for rainy weather. 2.The showcases can be switched in position. 3.The automatic doors can be replaced with sliding ones. 4.The sizes of tables and chairs are adjustable to maximize the number of them. 5.When sole container is in use, there would be only one entrance.
Research
The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store. The advantages of this design include: 1. It can be constructed in different quantity of containers. 2. It visually attracts people. 3. It can display the features of the brand with showcases, and purpose of the event with videos. The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public.
Inspiration
This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store. This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location.
Image Credits
Birkin Creative Integrated Marketing
Project Overview
Transformers the Skin Test House Pop Up Store has been a Iron winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Hsuan-Hui Lee was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Transformers the Skin Test House Pop Up Store.
Hsuan-Hui Lee Press Releases
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Transformers the Skin Test House: A Revolutionary Pop Up Store Unveiled by Hsuan-Hui Lee
Hsuan-Hui Lee introduces a groundbreaking pop-up store for SK-II, revolutionizing brand marketing with a unique, temporary, and portable retail concept.
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