Cinema Design
Palace Cinema

Cinema Design for Broadway Circuit

The project is inspired by the "pulse of water", through the flowing water, to show the charm of the film in the space. A film with good intention can create ripples, as if waters have a pulse, linking and providing for its audience. When put into this design, materials were carefully selected so that the beautiful and soothing rhythm will not be over-ridded; that audience who come into this space will "go with the flow".

Oft Interiors Ltd. 2021 Agency Silver Press Kit № 107875

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Download Press Kit № 107875 Cinema Design for Broadway Circuit by Oft Interiors Ltd. to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Airy Castle by Oft Interiors Ltd
Airy Castle by Oft Interiors Ltd

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Cinema Design by Oft Interiors Ltd
Cinema Design by Oft Interiors Ltd

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Oft Interiors Ltd  Airy Castle
Oft Interiors Ltd Airy Castle

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Oft Interiors Ltd  Cinema Design
Oft Interiors Ltd Cinema Design

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Oft Interiors Ltd  Design Team Photo
Oft Interiors Ltd Design Team Photo

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Broadway CircuitBrand Logo
Broadway CircuitBrand Logo

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Design Newswire
Palace Cinema Cinema Design Press Releases

Access press releases crafted for Palace Cinema in these languages: English.


Press Kit
Palace Cinema Cinema Design Media Articles

Ready-to-feature articles on Palace Cinema are available in these languages: English, Spanish, Italian, German, French, Portuguese, Dutch, Indonesian, Chinese (Mandarin), Hindi, Turkish, Arabic (Standard), Korean, Japanese and Russian, for your convenience.


Unique Properties

When the audience and the film are in sync, it is like hearts beating at the same rhythm, pounded by a drum without edges. The rhythm should be astounding and natural. When put into this design, materials were carefully selected so that the beautiful and soothing rhythm will not be over-ridded; that audience who come into this space will go with the flow.

Tags

cinema, interior design, entertainment space, commercial space, renovation project

Production Technology

The two-stories cinema aims to provide a holistic experience for its audience. The fourth floor is the entrance and lobby, next to the counters are the escalators that descend to and from the third floor, where all the screening houses locate. If we are to present the pulse of water, what colour should it be? As the aesthetic shapes, lines and edges are the key things to convey, we decided to keep the colors subtle. White is used to represent water, while bronze is used to represent pulses.

Design Challenge

There are two types of screening houses, the Standard House and IMAX House. IMAX House uses stone grey as the main colour, with mixture of different shades of grey faux leather seats that echo the uniqueness of stones. But not just the seating, even the walls and the floor also joined in to provide a space so comfortable like nature.

Project Duration

The project started in 2017 in Shanghai, China and finished in 2019 in the same place.

Operation Flow

Starting from the entrance, the white colour gives a bright view in general. The ceiling with concealed lighting looks as if the white is being crystallised; creating ripples from this point, the bronze ripple patterns spread across the walls, the columns, and to the floor. At the lobby area, the ceiling outlets were cleverly designed as half-moon shapes, which were made up with wooden stripes painted in bronze colour.

Research

Films are fascinating because of the ground it stands is blurry or so-to-speak, it stands on water. In between reality and fantasy, the meanings extracted from films are constantly floating, as light as cloud and as dynamic as water. Are films like mirrors reflecting what is true, or are they merely illusions?

Inspiration

Films are the pulse of water: it can be fierce and it can be mild; water reflects and water rejects. Whether one will end up float on it or get drowned by it, is not a choice but a chance. If you cannot row, maybe you should go with the flow.

Image Credits

All images used in the submission was taken by Masato Kawano.

Project Overview

Palace Cinema Cinema Design has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Oft Interiors Ltd  Design Team Photo Award Logo
Silver Recognition

Oft Interiors Ltd. was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Palace Cinema Cinema Design.

DesignPRWire
Oft Interiors Ltd. Press Releases

Our press releases on Oft Interiors Ltd. and their work are made freely available for press members looking to add depth to their content. Journalists can access 4 press releases immediately, ready for your use.


Palace Cinema Redefines Movie-Going Experience with Water-Inspired Design

Oft Interiors Ltd. unveils the Palace Cinema, a two-stories cinema in Shanghai, China, designed to provide a holistic movie-watching experience, inspired by the pulse of water.


Oft Interiors Ltd  Design Team Photo
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