K11 Art House
Cinema for K11 Art House by UA Cinemas
In 2019, Oft was invited to make a brand new storefront design for UA's new concept flagship cinema in Hong Kong K11 musea: K11 Art House. In that experiment of space, Oft design created the first future cinema themed with snow mountain residence in Asia based on the concept of "design and new retail", which took the lead in providing reference model for the cinema as "recreational complex".
Download Press Kit № 107851
Download Press Kit № 107851 Cinema for K11 Art House by UA Cinemas by Oft Interiors Ltd. to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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K11 ArtHouse by Oft Interiors Ltd
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Cinema by Oft Interiors Ltd
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Oft Interiors Ltd K11 ArtHouse
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Oft Interiors Ltd Cinema
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K11 Art House Cinema Press Releases
Press releases for K11 Art House are now accessible in these languages: English.
K11 Art House Cinema Media Articles
Ready for your features: articles on K11 Art House in various languages, including Indonesian, Japanese, Russian, Chinese (Mandarin), Dutch, Arabic (Standard), Hindi, Italian, Turkish, Korean, Spanish, German, French, Portuguese and English.
Unique Properties
In that experiment of space, the OFT design created the first future cinema themed with snow mountain residence in Asia based on the concept of "design & new retail", which took the lead in providing reference model for the cinema as "recreational complex".
Tags
cinema, interior design, entertainment space, commercial space, renovation project
Production Technology
In the aspects of spatial situation and its commercial aesthetic, the hustle and bustle in Hong Kong correspond to its open and inclusiveness, with multiple culture blending and growing here. Designers are familiar with the chemical reaction brought by strangeness, so they do the opposite in the design. They select distant land, the Swiss snow mountain fragments of life, carrying the traditional style on architecture into modern commercial space, to wake up the spiritual eagerness of Hong Kong residents to "natural life".
Design Challenge
With the development of "new retail", the traditional entertainment space represented by the cinema has entered a transitional period.
Project Duration
The project started in 2018 in HK, China and finished in 2019 in the same place.
Operation Flow
In K11 Art House, the OFT and UA made a breakthrough by introducing at least five consumption formats, including music store, open bar, exhibition space, performance center and personalized acquaintance social service, to construct a composite consumption scene.
Research
By repeating architectural elements, the OFT combines and splices previously unrelated materials to form an integral space, completing the remodeling of humanity and nature in a new sensory balance.
Inspiration
Enabling the DNA of K11 Art and cultural retail to continue is the key. The model of multicultural living area of K11 Musea brings new enlightenment for the incubation of future cinema: It needs to break out of the simplex consumption scene and introduce social intercourse, shopping, catering and art into the cinema.
Image Credits
All images used in the submission was taken by Dennis Lo.
Project Overview
K11 Art House Cinema has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Oft Interiors Ltd. was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work K11 Art House Cinema.
Oft Interiors Ltd. Press Releases
Access a rich repository of press releases on Oft Interiors Ltd., offered to press and media professionals for unrestricted use in their stories. Instantly access 4 press releases, available exclusively for journalists.
K11 Art House: A New Concept Cinema Experience in Hong Kong
Oft Interiors Ltd. introduces the first future cinema themed with a snow mountain residence in Asia, redefining the cinema experience in K11 Art House, Hong Kong.
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