Cinema
K11 Art House

Cinema for K11 Art House by UA Cinemas

In 2019, Oft was invited to make a brand new storefront design for UA's new concept flagship cinema in Hong Kong K11 musea: K11 Art House. In that experiment of space, Oft design created the first future cinema themed with snow mountain residence in Asia based on the concept of "design and new retail", which took the lead in providing reference model for the cinema as "recreational complex".

Oft Interiors Ltd. 2021 Agency Silver Press Kit № 107851

Download Press Kit № 107851

Download Press Kit № 107851 Cinema for K11 Art House by UA Cinemas by Oft Interiors Ltd. to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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K11 ArtHouse by Oft Interiors Ltd
K11 ArtHouse by Oft Interiors Ltd

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Cinema by Oft Interiors Ltd
Cinema by Oft Interiors Ltd

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Oft Interiors Ltd  K11 ArtHouse
Oft Interiors Ltd K11 ArtHouse

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. To identify photo contributors, visit the Image Credits Section.

Oft Interiors Ltd  Cinema
Oft Interiors Ltd Cinema

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. For attribution details, see the Image Credits Section.

Oft Interiors Ltd  Design Team Photo
Oft Interiors Ltd Design Team Photo

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Acknowledgements for photographs are in the Image Credits Section.

Design Newswire
K11 Art House Cinema Press Releases

Our K11 Art House press releases are ready in languages: English, for your convenience.


Press Kit
K11 Art House Cinema Media Articles

We provide articles ready for publication on K11 Art House, offered in several languages: Indonesian, Japanese, Russian, Chinese (Mandarin), Dutch, Arabic (Standard), Hindi, Italian, Turkish, Korean, Spanish, German, French, Portuguese and English.


Unique Properties

In that experiment of space, the OFT design created the first future cinema themed with snow mountain residence in Asia based on the concept of "design & new retail", which took the lead in providing reference model for the cinema as "recreational complex".

Tags

cinema, interior design, entertainment space, commercial space, renovation project

Production Technology

In the aspects of spatial situation and its commercial aesthetic, the hustle and bustle in Hong Kong correspond to its open and inclusiveness, with multiple culture blending and growing here. Designers are familiar with the chemical reaction brought by strangeness, so they do the opposite in the design. They select distant land, the Swiss snow mountain fragments of life, carrying the traditional style on architecture into modern commercial space, to wake up the spiritual eagerness of Hong Kong residents to "natural life".

Design Challenge

With the development of "new retail", the traditional entertainment space represented by the cinema has entered a transitional period.

Project Duration

The project started in 2018 in HK, China and finished in 2019 in the same place.

Operation Flow

In K11 Art House, the OFT and UA made a breakthrough by introducing at least five consumption formats, including music store, open bar, exhibition space, performance center and personalized acquaintance social service, to construct a composite consumption scene.

Research

By repeating architectural elements, the OFT combines and splices previously unrelated materials to form an integral space, completing the remodeling of humanity and nature in a new sensory balance.

Inspiration

Enabling the DNA of K11 Art and cultural retail to continue is the key. The model of multicultural living area of K11 Musea brings new enlightenment for the incubation of future cinema: It needs to break out of the simplex consumption scene and introduce social intercourse, shopping, catering and art into the cinema.

Image Credits

All images used in the submission was taken by Dennis Lo.

Project Overview

K11 Art House Cinema has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Oft Interiors Ltd  Design Team Photo Award Logo
Silver Recognition

Oft Interiors Ltd. was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work K11 Art House Cinema.

DesignPRWire
Oft Interiors Ltd. Press Releases

For journalists seeking engaging content: Explore our press releases featuring Oft Interiors Ltd.'s work, freely available for incorporation into your stories. Unlock 4 press releases now, directly accessible to journalists.


K11 Art House: A New Concept Cinema Experience in Hong Kong

Oft Interiors Ltd. introduces the first future cinema themed with a snow mountain residence in Asia, redefining the cinema experience in K11 Art House, Hong Kong.


Oft Interiors Ltd  Design Team Photo
Oft Interiors Ltd. Newsroom

Oft Interiors Ltd. Newsroom is your gateway to exploring acclaimed design and award-winning works.

You are currently viewing Media Showcase № 107851. Uncover the depth of Oft Interiors Ltd.'s achievements in their newsroom, featuring everything from high-res images to detailed interviews. You are now viewing the Media Showcase 107851 for K11 Art House. You will find further content in Newsroom 140363.

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