Family Series
Baijiu Packaging for Gui Brewery Co., Ltd.
The products of family series are mainly designed for the big events in a personal life in traditional Chinese culture, including marriage, birth, birthday and promotion. Through the changes of colors, pictures and patterns, the package can arouse empathy of liquor-using scenarios. Besides, the product has good quality and enjoys high collection value.
Download Press Kit № 117380
Download Press Kit № 117380 Baijiu Packaging for Gui Brewery Co., Ltd. by SHANGHAI GUIJIU GROUP Co., LIMITED. to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Family Series by SHANGHAI GUIJIU GROUP Co LIMITED
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Baijiu Packaging by SHANGHAI GUIJIU GROUP Co LIMITED
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SHANGHAI GUIJIU GROUP Co LIMITED Family Series
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SHANGHAI GUIJIU GROUP Co LIMITED Baijiu Packaging
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Gui Brewery Co Ltd Brand Logo
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Family Series Baijiu Packaging Press Releases
Availability alert: Press releases for Family Series in languages including English.
Family Series Baijiu Packaging Media Articles
Access our collection of Family Series articles, ready for use and offered in languages: Dutch, Arabic (Standard), Hindi, Turkish, Portuguese, Italian, German, French, Spanish, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin) and English.
Unique Properties
Family Series are based on the big life events in traditional Chinese culture, including marriage, birth, birthday and promotion. From the changes of colors, pictures and patterns, the package of maotai flavor Baijiu can not only arouse empathy of liquor-using scenarios, but also enjoys high collection value and good quality.
Tags
Baijiu Packaging, Family Series, Chinese Culture, Kylin, Maotao Town
Production Technology
1. The decorative parts of the bottle are made of high-precision die-casting zinc alloy, with relief effect and gold plating on the surface; 2. The bottle is equipped with environmentally-friendly food grade plastic parts and down-pressure assembly structure. The bottle cap is divided into two parts, the teeth of which will be damaged when opened so as to prevent forgery.
Design Challenge
The porcelain jar of family series is hand-made under several processes. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
Project Duration
This series was kicked off in Shanghai in December 2019 and was finished in December 2020 and put on sale in Shanghai in the same month.
Operation Flow
Both Luan and Feng pattern and Lang-Kiln Red of Guihe series are common festive elements in traditional Chinese wedding; according to legend, kylin on Guizi package will bring children to the family; carp and golden dragon on Guilu series represent the rapid promotion in career; while the pine and white crane on Guishou series symbolize longevity and nobleness in traditional culture.
Research
When researching the scenarios of liquor-using, Guijiu group found that many customers prefer to purchase more expensive Baijiu on some important occasions. What's more, the more precious liquor they offer or get, the more respect they show or receive from their friends and relatives. At current liquor market, Baijiu with high cost-efficiency and collection value has a few competitors, which enjoys a promising future.
Inspiration
The entire series adopt red and golden, which respectively represent marriage and nobleness in traditional Chinese culture and embody Chinese-style happiness and auspiciousness. In terms of pictures, the package applies luan and feng, which symbolize marriage in traditional Chinese culture, as well as kylin representing more children, carp and golden dragon representing promotion and calamus, pine and white crane standing for longevity.
Project Overview
Family Series Baijiu Packaging has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit SHANGHAI GUIJIU GROUP Co., LIMITED..
Bronze Recognition
SHANGHAI GUIJIU GROUP Co., LIMITED. was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Family Series Baijiu Packaging.
SHANGHAI GUIJIU GROUP Co., LIMITED. Press Releases
We provide a series of press releases on SHANGHAI GUIJIU GROUP Co., LIMITED. that journalists and press members can freely incorporate into their narratives. Immediate access is granted to 2 press releases for all journalists.
Introducing the Family Series: Redefining Baijiu Packaging with Traditional Chinese Culture
SHANGHAI GUIJIU GROUP Co., LIMITED. unveils the Family Series, a collection of Baijiu packaging that embodies traditional Chinese cultural symbols, celebrating life's significant moments with elegance and auspiciousness.
SHANGHAI GUIJIU GROUP Co., LIMITED. Newsroom
Step into SHANGHAI GUIJIU GROUP Co., LIMITED. Newsroom for a showcase of exemplary design and recognized projects.
