Wan Shan Jiu 5696

Baijiu Packaging for Wuhan Pufine Creative Technology Co., Ltd.

As an oriental high-end Baijiu originated from Shanghai and is positioned in the international market, it's a very bold attempt and challenge to adopt the artistic aesthetics of western classical architecture. The unique triangular bottle is used to integrate the Triangle decorative elements of western classical architecture with the three begets all things of the world of eastern philosophical thought, presenting a sense of solidity and stability, and full of infinite possibilities as well.

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Wan Shan Jiu by Pufine Creative

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Baijiu Packaging by Pufine Creative

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Pufine Creative Wan Shan Jiu

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Pufine Creative Baijiu Packaging

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Wuhan Pufine Creative Technology Co Ltd Brand Logo

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Wan Shan Jiu 5696 Baijiu Packaging Press Releases

Explore press materials for Wan Shan Jiu 5696, available in languages such as English.

Wan Shan Jiu 5696 Baijiu Packaging Media Articles

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Unique Properties

As a high-end Chinese Baijiu with a purpose for overseas, it combines cultures of eastern and western together. The triangular bottle, solid and stable, which reveals the blend of the triangle decorative elements of western architecture and "Three begets all things of the world" of eastern thought. The beliefs of both western "Knight" and eastern "gentleman" are presented by a 3D metal badge, reflecting its high quality. To be surrounded by the images of worldwide landmarks on the bottle, which express the hope to spread abroad and communicate with the world.

Tags

Shanghai, Chinese Baijiu, Classical Building, Packaging Design, ​Triangular Bottl

Production Technology

The triangular bottle, solid and stable, full of infinite possibilities. To be surrounded by three-dimensional relief of the world-famous landmarks on the bottle, it produced a visual and emotional association of travelling around the world, highlighting the theme of globalization. The stereoscopic carved metal badge reflects the quality and grade of the product.

Design Challenge

As a high-end Chinese Baijiu that starts from Shanghai and promotes to the international market, the biggest challenge is to explore the differences in similar products and combine the characteristics of Shanghai urban culture to find a way to integrate the different cultural fields of the East and the West.

Project Duration

The project started in Nov.,2021 in Wuhan and finished in June,2022 in Wuhan.

Operation Flow

It would naturally arouse the attention and emotional resonance of the users as it combined the landmark with the product, which could boost the spread and promotion when it associated with urban culture, architectural environment, art exhibitions, commemorative activities and tourism. Both the packing box and bottle could be used for display and present as a work of art or collection with little discard and waste.

Research

It is easy to arise homogeneous competition in Baijiu market of China. As a global oriented high-end product, the new breakthrough and direction are required to find out. When we see western triangular patterns are found on ancient Chinese pottery of 3000 years ago, while the Louvre Museum adopts the design of the Pyramid, all of them crossed the boundaries of time, space, culture and art, and brought inspiration as well as the bold attempts and challenges of the design.

Inspiration

There are fifty-two classical foreign-built buildings with a history of more than one hundred years standing on Shanghai Bund, which prove that the cultures, arts and products of different countries and regions can be integrated with each other. Get inspiration from western classical architecture while integrate eastern and western cultures, this product would start its journey from this eastern city and get a worldwide market.

Image Credits

Xiang Shasha Wang shijie

Project Overview

Wan Shan Jiu 5696 Baijiu Packaging has been a Silver winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Pufine Creative was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Wan Shan Jiu 5696 Baijiu Packaging.

Pufine Creative Press Releases

Attention press members and journalists: We offer a collection of press releases on Pufine Creative and their notable work, available for your unrestricted use. Journalists can access 11 press releases immediately, ready for your use.

Introducing Wan Shan Jiu 5696: A Fusion of Eastern and Western Cultures in Baijiu Packaging

Pufine Creative Unveils the Innovative Baijiu Packaging Inspired by Shanghai's Classical Architecture

Pufine Creative Newsroom

Pufine Creative Newsroom is your gateway to exploring acclaimed design and award-winning works.