Gogoon

Alcoholic Beverage Packaging for LUZHOU LAOJIAO CO.,LTD.CHINA

Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the new light luxury baijiu in China's baijiu industry, also opens the time of light luxury baijiu consumption and third trend of Luzhou Laojiao.

Download Press Kit № 119505

Download Press Kit № 119505 Alcoholic Beverage Packaging for LUZHOU LAOJIAO CO.,LTD.CHINA by Wen Liu to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Gogoon by Wen Liu

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Alcoholic Beverage Packaging by Wen Liu

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Wen Liu Gogoon

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Wen Liu Alcoholic Beverage Packaging

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Wen Liu Design Team Photo

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LUZHOU LAOJIAO CO LTD CHINABrand Logo

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Gogoon Alcoholic Beverage Packaging Press Releases

Press releases for Gogoon are now accessible in these languages: English.

Gogoon Alcoholic Beverage Packaging Media Articles

Utilize our prepared articles to feature Gogoon, available in the languages: Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Spanish, English, Italian, German, Portuguese, Arabic (Standard), French, Dutch, Turkish and Hindi.

Unique Properties

Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the first new light luxury baijiu in China's baijiu industry, pioneering the quality standard of Chinese light luxury baijiu, also innovation leads the era of light luxury baijiu consumption, and opens the third trend of Luzhou Laojiao.

Tags

LUZHOU LAOJIAO, Baijiu, Baijiu packaging, Gogoon

Production Technology

The bottle cap is made of metal, leather grain and wood, which interprets simplicity without losing the texture. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. The bottle body uses delicate and textured daylight grain, such as dazzling sunlight, which release full positive energy. This is the unique visual symbol of Gogoon, and it defines the new design style of high-end Baijiu bottle.

Design Challenge

Four major innovations: No.1: A category which is the leading brand of high-end Baijiu bottle. No.2: A quality which is the high standard of consumers for a better life. No.3: A brand which creates high-end brand characteristic and wins cultural belongingness and brand recognition. No.4: A value experience, which does a good job in cultural experience of producing region and consumer communication to enhance cultural value. Gogoon intends to promote the development and prosperity of China's high-end Baijiu bottle product.

Project Duration

2020.01~2020.03 Shenzhen, China

Operation Flow

"Gogoon" is a new product based on theoretical innovation and consumption upgrades. It completely subverts consumers' perception of traditional bottle Baijiu. The time of pseudo-innovation using conceptual gimmicks in the past has passed! Gogoon proposes the light luxury standard for the first time in the Baijiu industry, which not only creates a new life proposition and value standard. It also respects consumers in the true sense and abandons pseudo-innovation.

Research

The most important thing in commercial design is to find the aesthetic logic that fits this era! Design is dynamic, it is always changing, because the public aesthetics is always changing, and there will even be flashback in a certain period of time. Therefore, no design concept and design style can stand forever, but from the current stage, the design of the trinity of genes, aesthetics and experience is the product direction of the Baijiu industry.

Inspiration

Gogoon's core concept is the ultimate attitude under light luxuryism. The simple cylindrical bottle design has the experience to the inner purity. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. Therefore， the bottle body uses different wavelengths of light to combine as dazzling light, which implies that a new consumer era is blooming.

Project Overview

Gogoon Alcoholic Beverage Packaging has been a Golden winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit Wen Liu.

Golden Recognition

Wen Liu was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Gogoon Alcoholic Beverage Packaging.

Wen Liu Press Releases

Discover Wen Liu's journey through our press releases, available for all press members and journalists to use without restrictions. 33 press releases are now available for immediate access by journalists.

Introducing Gogoon: A New Era of Light Luxury Baijiu Packaging

Wen Liu's Gogoon Redefines Chinese Baijiu Industry with Light Luxury Packaging

Wen Liu Newsroom

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