Alcoholic Beverage Packaging
Ocean Blue

Alcoholic Beverage Packaging for JIANGSU YANGHE DISTILLERY CO.,LTD.

The shape of the bottle is flexible and smooth with the golden rule of Fibonacci spiral to create a more elegant and dynamic super golden ratio of point, line and surface. The outer box has been changed from a bottom opening to a top opening, to ensure the integrity of the pattern; at the same time, the box has been changed from a square box to a flat box to show a better effect. Easy to hold, more ergonomic, and better opening experience.

Wen Liu 2023 Agency Bronze Press Kit № 142370

Download Press Kit № 142370

Download Press Kit № 142370 Alcoholic Beverage Packaging for JIANGSU YANGHE DISTILLERY CO.,LTD. by Wen Liu to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Ocean Blue by Wen Liu
Ocean Blue by Wen Liu

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. To identify photo contributors, visit the Image Credits Section.

Alcoholic Beverage Packaging by Wen Liu
Alcoholic Beverage Packaging by Wen Liu

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Acknowledgements for photographs are in the Image Credits Section.

Wen Liu Ocean Blue
Wen Liu Ocean Blue

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Image attributions can be found in the Image Credits Section.

Wen Liu Alcoholic Beverage Packaging
Wen Liu Alcoholic Beverage Packaging

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Consult the Image Credits Section for information on photo credits.

Wen Liu Design Team Photo
Wen Liu Design Team Photo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. To identify photo contributors, visit the Image Credits Section.

JIANGSU YANGHE DISTILLERY CO  LTD Brand Logo
JIANGSU YANGHE DISTILLERY CO LTD Brand Logo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Image Credits Section holds all necessary photo accreditation details.

Design Newswire
Ocean Blue Alcoholic Beverage Packaging Press Releases

Press resources for Ocean Blue are offered in several languages: English.


Press Kit
Ocean Blue Alcoholic Beverage Packaging Media Articles

Our Ocean Blue articles are prepped and available in these languages: French, Russian, Hindi, Chinese (Mandarin), Turkish, Arabic (Standard), Spanish, English, Dutch, Korean, Indonesian, Japanese, Italian, German and Portuguese, ready for your use.


Unique Properties

The bottle is so exquisite that the liquor inside feels like a vast ocean. The bottle body remains in the golden ratio shape of waves. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.The industry's first copper plate lithography in designing baijiu bottles. Other techniques like cat-eye making and embossing are also adopted in the design to give the bottle a better texture. It will give customers a brand-new experience.

Tags

crafts, Baijiu, spirit, packaging, art

Production Technology

Bottle: blue material, weight 510g Cap: The materials used for the various parts of the cap contain PS, ABS, PC, PE or EPE. Box: The outer box is grey board paper containing positioned photo-engraved paper with a blister top; the interior is mounted on white board paper; with a foam pad and woven blister.

Design Challenge

Nearly 100 million bottles of the product are sold annually with its shoddy knock-offs rife in the market. This design is focused on anti-counterfeiting. The newly designed product includes a utility model patent for a composite buckle, which consists of an assembly part, a cross-linking part, and a connecting part. The buckle is made of plastic injection molding, with a hole set on its cross-linking part and a metal insert rod in the hole.

Project Duration

2021-May.2022,Nanjing,Jiangsu The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.

Operation Flow

The four codes of 1+6+6+6 are used to digitally correlate the inner and outer cap , box and case. 1 case code to 6 bottle codes + 6 box codes, each bottle code and box code corresponds to the other.

Research

In-depth market research through online questionnaires and offline seminars to analyse the memory points and shortcomings of Ocean Blue packaging. Memorable points such as the "Ocean Blue main visual symbol and its classic streamlined bottle" should be continued; But the box material is soft, the colour gradation is quite grey and dull, and the bottle label lacks details and texture. The upgrade of Ocean Blue inherits the memory points, improves the deficiencies and combines modern and stylish design, to enhance the overall quality and grade. The focus is on upgrading the outer boxes, bottle labels, handbags and outer cases.

Inspiration

The elements of sea and beach are highlighted in the design of the bottle. The upper part is painted with golden sparks, an association with beach sand. The sparks symbolize ideals. The lower part is colored in sea blue. It symbolizes fights for hope. The overall design demonstrates a "youth, vigor, optimism and ambition" image, demonstrating the consistency of quality and brand appeal.

Project Overview

Ocean Blue Alcoholic Beverage Packaging has been a Bronze winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Wen Liu.

Wen Liu Design Team Photo Award Logo
Bronze Recognition

Wen Liu was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Ocean Blue Alcoholic Beverage Packaging.

DesignPRWire
Wen Liu Press Releases

Journalists and media members can enrich their content with our press releases on Wen Liu, available for free use. Available now: 29 press releases ready for immediate access by journalists.


Ocean Blue Alcoholic Beverage Packaging Design by Wen Liu Wins Bronze A' Design Award

Wen Liu's Ocean Blue design wins Bronze A' Design Award for outstanding creativity and innovation in alcoholic beverage packaging


Wen Liu Design Team Photo
Wen Liu Newsroom

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