Deng Long Ji
Alcoholic Beverage Packaging for CHANGYU
Lantern, its auspicious meaning and festive shape have long been deeply rooted in the hearts of the people, and it has become a symbol of Chinese culture. This design regenerates the beauty of Chinese culture from the perspective of contemporary people, and at the same time injects new Chinese elements, which is more oriental and novel, breaking consumers' inherent cognition of wine, and building a cultural ecosystem of wine with national charm.
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Deng Long Ji by Wen Liu
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Alcoholic Beverage Packaging by Wen Liu
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Wen Liu Alcoholic Beverage Packaging
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Deng Long Ji Alcoholic Beverage Packaging Press Releases
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Deng Long Ji Alcoholic Beverage Packaging Media Articles
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Unique Properties
Lantern, the most representative shape in China, its auspicious meaning and festive shape have long been deeply rooted in the hearts of the people, and it has become a symbol of Chinese culture. While design is an art that travels time and space, expressing meaning with form.Designers want to express the beauty of Chinese culture from the contemporary perspective. By reinventing "Deng long" while boldly adopting new Chinese elements, making it more oriental charm and novel.
Tags
New oriental aesthetics, Guochao, Denglong, Wine packaging, Wine
Production Technology
The box is made of decorating firing acrylic, and the bottle is made of decorating firing glass.
Design Challenge
The inherent perception of wine among consumers is an imported,elegant and dignified product. While confusion is the starting point for our understanding of the world, searching is the process by which we change the world. Everyone is looking for their own answers. In fact, the answers are all around us, and we ignore them. To discover the beauty of "oneself" and seek the wine of New Oriental Aesthetics.
Project Duration
2019-08~2020~01 Shenzhen, China
Operation Flow
From the bottle shape to the gift box, it is leaded by brand culture. The bottle shape evolved from lanterns. It not only deconstructs rationally, but also gives people a beautiful visual enjoyment. The bottle cap embellishes the entire design with exquisite Chinese window flower patterns, which makes the whole design owns more rhythm and specificity. Taking inspiration from the Chinese lantern culture, which means prosperity and celebration, and starting from the unique creativity of the brand, designers create a "classic" wine that walks with the time and space.
Research
Chinese aesthetics are strong and profound. Designers finally leveraged the auspicious culture of Chinese lanterns to create a wine with new oriental aesthetics, which broke the inherent perception of consumers and became an existence value that cannot be ignored in the market, also a time and space aesthetic travel.
Inspiration
Zhang Qian's mission to the Western Regions had introduced wine into China, also witnessed the prosperous period of China and integrated into Chinese civilization. People inherently recognize that wine is a symbol of the West, and this recognition gives wine a sense of distance from the East. We reshape wine in the way of Chinese fashion, and create an oriental era of wine with cultural confidence and continuous innovation.
Project Overview
Deng Long Ji Alcoholic Beverage Packaging has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Wen Liu.
Bronze Recognition
Wen Liu was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Deng Long Ji Alcoholic Beverage Packaging.
Wen Liu Press Releases
Discover Wen Liu's journey through our press releases, available for all press members and journalists to use without restrictions. Instantly access 33 press releases, available exclusively for journalists.
Introducing Deng Long Ji: A New Era of Wine Packaging
Wen Liu's Deng Long Ji Redefines Wine Packaging with New Oriental Aesthetics
Wen Liu Newsroom
Find inspiration and award-winning creativity within the Wen Liu Newsroom.
