Jaya Beach Tennis

Corporate Identity for Four Seasons Importação, Exportação, Distribuição e Comércio Ltda

It's a strategic design application for market positioning. The new brand creation was thought for beach tennis players, sports supporters, and lifestyle. Besides strategy, the design had a tactical and operational role in product development. In the rackets, for desired performance and needs, the requirements communication was done via visual language. Also was developed accessories and apparel to differentiate the brand, since they can be easily incorporated into daily life due to the style, being committed to the user's routine, and not only to occasional use in sports.

Download Press Kit № 148994

Download Press Kit № 148994 Corporate Identity for Four Seasons Importação, Exportação, Distribuição e Comércio Ltda by ARBO design to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Jaya Beach Tennis by ARBO design

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Corporate Identity by ARBO design

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ARBO design Jaya Beach Tennis

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ARBO design Corporate Identity

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Jaya Beach Tennis Corporate Identity Press Releases

Press releases tailored for Jaya Beach Tennis are available in the languages: English.

Jaya Beach Tennis Corporate Identity Media Articles

Ready for your features: articles on Jaya Beach Tennis in various languages, including German, French, Portuguese, Dutch, English, Indonesian, Japanese, Russian, Chinese (Mandarin), Turkish, Arabic (Standard), Spanish, Korean, Hindi and Italian.

Unique Properties

JAYA comes from Sanskrit "victory" and intends to promote the sport that is gaining space. Delivering technical and aesthetic quality, the work started with strategic positioning definition, naming, identity, brand architecture, and product portfolio. Developing the market positioning, impacting the business and service experience, the result unfolds verbal and visual points of contact, materializing the purpose, and conquering the audience with an accessible performance and innovative look.

Tags

Sport, Beach, Tennis, VBL, Identity, Language, Design

Production Technology

The rackets are made with a steel frame and a synthetic or natural rubber grip. The strings are typically made from a combination of synthetic fibers, such as polyester and nylon. Additional materials, such as graphite or foam, may also be used in the construction of the racket.

Design Challenge

The process consisted of creating conceptual definitions that form the brand platform, name, verbal and visual identity, and statement phrases. The challenge was to develop verbal language and make it tangible in the context of product development. Then a deep dive into the beach tennis universe was done, becoming possible to build a narrative that brought meaningful concepts, important to bring the language into a differentiated and technical place.

Project Duration

The project started in February 2022 in Brazil and China and finishes in July 2022. The project has been made in Brazil and the technical developments have been made in China with technologies suppliers. The production will occur in China.

Operation Flow

It is a strategic design application for market positioning. The new brand creation was thought for beach tennis players, sports supporters, and lifestyle. Besides strategy, the design had a tactical and operational role in product development. In the rackets, for desired performance and needs, the requirements communication was done via visual language, also was developed accessories and apparel to differentiate the brand, since they can be easily incorporated into daily life due to the style, being committed to the user routine and not only to occasional use in sports.

Research

Desk Field, Focus Groups, Consumer Insights, Trend Mappings. We collect all data through immersive process including consumer, designers and multidisciplinary teams (marketing, engineer, anthropology, etc.). Objective: Bring innovation and differentiation. Method: Consumer-Centric Insights with Design based approach to solving problems. Steps: Research (map and understand), Conceptualize (alternative generation), Visualize (renderings), Realize (prototype) and Implement.

Inspiration

Fill the market gaps highlighted by the strategic positioning. It is suitable for urban living, signifying this context, balancing an admittedly cosmopolitan aesthetic with a rescue of the freedom and energy of the beach environment. Thus, elements are referred to the city architecture, graffiti, and fashion, in addition to the intensity of nature's colors. As for the user experience, there was also a gap in accessible performance.

Image Credits

ARBO design team Instagram Freepik Pexels

Project Overview

Jaya Beach Tennis Corporate Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

ARBO design was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Jaya Beach Tennis Corporate Identity.

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