Mingniang
Chinese Baijiu for DIGA CREATIVE DESIGN
The packaging design of wine bottle is atmospheric, and the application of color is eye-catching and bold, which gives people a certain impact. The works use some lines to express the fragrance of running water and tea, because it is a kind of health wine extracted from tea, which is in line with the tonality, ecology, green and health of the products.Further observation, the combination of line and color presents a zen style, which is its shining point.
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Mingniang by Manling Lin
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Chinese Baijiu by Manling Lin
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Manling Lin Mingniang
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Manling Lin Chinese Baijiu
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Mingniang Chinese Baijiu Press Releases
Access press releases crafted for Mingniang in these languages: English.
Mingniang Chinese Baijiu Media Articles
We provide articles ready for publication on Mingniang, offered in several languages: Spanish, English, German, French, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Hindi, Italian, Dutch, Turkish, Arabic (Standard) and Portuguese.
Unique Properties
This type of packaging is made for a healthy liquor from Luzhoulaojiao. This liquor uses modern biological enzymolysis technology to extract concentrated tea essence to achieve the perfect fusion of tea and wine. The design needs to convey the effects of green ecology and health preservation. The smooth lines resemble the flowing lake water and the fragrance of tea. The ecological greenness implicitly expresses the image of lake water and tea leaves.
Tags
chinese baijiu , aroma of tea , practices of chinese way of wellbeing , lake water
Production Technology
Acrylic, self-adhesive, silk screen, glass bottle combined with embedded metal flakes, crystal cover
Design Challenge
This work aims to transfer chinese traditional culture more completely to the world, and make people love chinese traditional culture more. Many attempts were made in the design process. Finally, we chose to break through the original expression of liquor and skillfully combine it with glass with thin metal sheet. However, the proofing of the back sheet metal needs to be carefully made, and the shape needs to be constantly adjusted. It takes some time to consider how to combine the two materials perfectly. However, the new approach will certainly bring difficulties. Designers must constantly spread their national culture to the world in new ways of expression.
Project Duration
2020.05-2021.05
Operation Flow
The works break through the original expression of liquor, combine the thin metal sheet with glass, carve the landscape painting on the back, skillfully convey the oriental charm, and enjoy the scenery under the refraction of light, which is convenient for serialization in business.
Research
At present, chinese baijiu is facing the consumption upgrade, and ordinary people pay attention to drinking less and drinking well, that is, drink healthily. Luzhoulaojiao keeps pace with the times, builds healthy liquor, creates an ecological green visual impression in design and improves communication efficiency with consumers.
Inspiration
Mingniang is a kind of health chinese baijiu under Luzhoulaojiao. Tea was refined into wine.Packing skillfully uses the chinsese freehand handed down from chinese painting to present a picture with practices of chinese way of wellbeing . Looking from the bottom up, it is the aroma of tea . Seen from top to bottom, it is the flowing water of Jiangyang , magnificent and restrained. Under the refraction of glass, it is smooth and the lines are flowing. Ecological green reflects the form and spirit of Mingniang.
Project Overview
Mingniang Chinese Baijiu has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Manling Lin.
Bronze Recognition
Manling Lin was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Mingniang Chinese Baijiu.
Manling Lin Press Releases
Discover Manling Lin's journey through our press releases, available for all press members and journalists to use without restrictions. Unlock 3 press releases now, directly accessible to journalists.
Introducing Mingniang: A Unique Chinese Baijiu Packaging Design by Manling Lin
Manling Lin's Mingniang design for Luzhoulaojiao's healthy Chinese baijiu beautifully blends tea and wine, encapsulating the essence of Chinese wellbeing and ecological greenness. The packaging skillfully conveys the aroma of tea and the flowing water of Jiangyang, reflecting the form and spirit of Mingniang.
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