Beer Mail by Volfas Engelman

Craft Packaging for BOLD BRANDS

Beer Mail by Volfas Engelman is exceptional taste causes a surprise to your taste buds. Agency goal was to convey that same kind of surprise visually. Every beer type has a unique combination of unexpected flavors that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance. Every label is unique, unusual and attract attention but to keep it for a little while. It is not only attractive but also create the association with the taste at the same time letting the consumer to find ingredients.

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Beer Mail by Volfas Engelman by Motiejus Gaigalas

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Craft Packaging by Motiejus Gaigalas

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Motiejus Gaigalas Beer Mail by Volfas Engelman

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Motiejus Gaigalas Craft Packaging

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BOLD BRANDSBrand Logo

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Beer Mail by Volfas Engelman Craft Packaging Press Releases

Explore press materials for Beer Mail by Volfas Engelman, available in languages such as English.

Beer Mail by Volfas Engelman Craft Packaging Media Articles

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Unique Properties

Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.

Tags

Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp

Production Technology

Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.

Design Challenge

Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.

Project Duration

This project started in January 2020 and is still ongoing adding a new variety every other month.

Operation Flow

Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.

Research

Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making. One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market.

Inspiration

The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.

Image Credits

Illustrations & Visuals: Sandra Ramoskaite

Project Overview

Beer Mail by Volfas Engelman Craft Packaging has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Motiejus Gaigalas was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Beer Mail by Volfas Engelman Craft Packaging.

Motiejus Gaigalas Press Releases

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Beer Mail by Volfas Engelman: Craft Packaging Design

Introducing Beer Mail by Volfas Engelman, a unique craft packaging design project by Motiejus Gaigalas, awarded Silver in A' Packaging Design Award in 2021.

Motiejus Gaigalas Newsroom

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