Chinese Mooncake
Packaging for Litete Brand Design
In order to reproduce the magnificent scene of Tang Palace Music and dance in the prosperous Tang Dynasty, this design uses the perspective of large perspective to set the layout of the outer box, the hand-painted technique of embroidery style to draw the scene of the banquet in the prosperous Tang Dynasty, and uses the three-dimensional paper carving to increase the level of packaging. The inner box is to take different dance styles of neon feather dress dance to present, and match with Chinese classical color, which reflects the elegance of Chinese classical culture.
Download Press Kit № 111173
Download Press Kit № 111173 Packaging for Litete Brand Design by Langcer Lee to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At enterprise|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention enterprise|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. enterprise|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Chinese Mooncake by Langcer Lee
Download 1800 Pixels JPEG Image.
Packaging by Langcer Lee
Download 1800 Pixels JPEG Image.
Langcer Lee Chinese Mooncake
Download 1800 Pixels JPEG Image.
Langcer Lee Packaging
Download 1800 Pixels JPEG Image.
Litete Brand Design Design Team Photo
Download 1800 Pixels JPEG Image.
Litete Brand DesignBrand Logo
Download 1800 Pixels JPEG Image.
Litete Brand Design Corporate Logo
Download 1800 Pixels JPEG Image.
Chinese Mooncake Packaging Press Releases
Our Chinese Mooncake press releases are ready in languages: English, for your convenience.
Chinese Mooncake Packaging Media Articles
Ready-to-feature articles on Chinese Mooncake are available in these languages: French, English, Spanish, Dutch, Indonesian, German, Hindi, Turkish, Arabic (Standard), Chinese (Mandarin), Korean, Japanese, Russian, Portuguese and Italian, for your convenience.
Unique Properties
The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. It also highlights this dynasty's magnificent wooden architecture and reproduces Yang Guifei's graceful dance movements. The inner box was designed based on dance movements from Rainbow Skirt and Feather Coat. This was combined with classical Chinese colors such as royal purple and bamboo green to reflect the Tang Dynasty's grandeur, the Chinese classics'elegance, and wishes for a happy life.
Tags
Moon cake packaging, Chinese traditional culture, Tang Dynasty, classical, Mid-Autumn Festival
Production Technology
The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. Each part of the illustration is separated by die-cutting, and the final packaging is more layered.
Design Challenge
The difficulty of this design is that there are few records about the neon clothes and feather dance, and it is more difficult to restore the architecture, costumes, makeup, musical instruments, and dance poses. Even so, we checked many documents, which greatly restored the scene at that time.
Project Duration
The project started in Tianjin in July 2020, completed in Tianjin in August 2020, and exhibited in Tianjin in September 2020.
Operation Flow
The outer box as a whole is a traditional Chinese food box style, using a three-dimensional paper sculpture to separate the characters and scenes through die cutting, and then collage them into a complete illustration, which increases the sense of hierarchy and space of the packaging. The inner box combines the opening with the packaging illustration. The entire tongue part adopts the style of traditional Chinese typography, forming a natural division. When the consumer opens the box, a complete illustration pops up in front of them.
Research
The Mid-Autumn Festival is a traditional festival celebrated in China. It gained widespread popularity in the Tang Dynasty and became a nationwide holiday. According to legend, the Tang Emperor Xuan Zong dreamt he had traveled to the Palace of the Moon, where he saw celestial women, clothed in feathers and rosy clouds dancing in the sky. After the Emperor awoke, his favourite concubine Yang Guifei, renowned as one of the four most beautiful women in Chinese history, choreographed and performed the famous dance, 'Rainbow Skirt and Feathered Coat,'according to the Emperor's recollection.
Inspiration
In order to reproduce the magnificent scenery of the Tang Dynasty palace, this design was created after consultig many historical documents, viewing images of murals at Dunhuang, and visiting ancient buildings from the Tang Dynasty to use these aspects as the basis for creating a design to restore the Tang Dynasty's historical prosperity.
Image Credits
Image #No1 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020. Image #No2 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020. Image #No3 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020. Image #No4 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020. Image #No5 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Project Overview
Chinese Mooncake Packaging has been a Golden winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Langcer Lee was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Chinese Mooncake Packaging.
Langcer Lee Press Releases
Our press releases on Langcer Lee and their work are made freely available for press members looking to add depth to their content. Instantly access 3 press releases, available exclusively for journalists.
Chinese Mooncake Packaging Design Wins Golden A' Design Award
Langcer Lee's exquisite Chinese Mooncake packaging design, inspired by the Tang Dynasty, wins the prestigious Golden A' Design Award for Packaging in 2021.
Langcer Lee Newsroom
Dive into Langcer Lee Newsroom to explore celebrated designs and projects.
